{"id":6180,"date":"2024-10-15T10:46:17","date_gmt":"2024-10-15T10:46:17","guid":{"rendered":"https:\/\/asolytics.pro\/intelligence-dapplication\/"},"modified":"2025-04-14T14:50:39","modified_gmt":"2025-04-14T14:50:39","slug":"app-intelligence","status":"publish","type":"page","link":"https:\/\/asolytics.pro\/fr\/app-intelligence\/","title":{"rendered":"Intelligence d&rsquo;application"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"6180\" class=\"elementor elementor-6180 elementor-975\" data-elementor-post-type=\"page\">\n\t\t\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-619c0637 e-con-full e-flex e-con e-parent\" data-id=\"619c0637\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-30bd1ab9 e-grid e-con-boxed e-con e-child\" data-id=\"30bd1ab9\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-6a115e7b e-grid e-con-full e-con e-child\" data-id=\"6a115e7b\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-330c1687 elementor-widget elementor-widget-heading\" data-id=\"330c1687\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Intelligence d'application<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3e76b3cb elementor-widget elementor-widget-text-editor\" data-id=\"3e76b3cb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Nous parions que la premi\u00e8re chose que vous avez saisie ce matin \u00e9tait votre t\u00e9l\u00e9phone intelligent. Les derniers rapports confirment que la majorit\u00e9 des Am\u00e9ricains naviguent sur Internet exclusivement via leurs t\u00e9l\u00e9phones intelligents. C&rsquo;est pourquoi tant d&rsquo;entreprises sont si ax\u00e9es sur le mobile et ont d\u00e9velopp\u00e9 leurs propres applications. Que vous consultiez la m\u00e9t\u00e9o ou facturer vos clients, une multitude d&rsquo;objectifs sont d\u00e9sormais r\u00e9alis\u00e9s en d\u00e9placement. Cela \u00e9tant dit, les donn\u00e9es des applications mobiles deviennent un &lsquo;barom\u00e8tre&rsquo; puissant de certaines tendances vitales. C&rsquo;est l\u00e0 qu&rsquo;intervient l&rsquo;intelligence des applications mobiles. L&rsquo;intelligence des applications suit des m\u00e9triques telles que les mots-cl\u00e9s organiques, les tendances de t\u00e9l\u00e9chargement, les utilisateurs actifs, le temps pass\u00e9 par les utilisateurs sur l&rsquo;application et les revenus g\u00e9n\u00e9r\u00e9s par les achats int\u00e9gr\u00e9s pour am\u00e9liorer la performance commerciale gr\u00e2ce \u00e0 des pratiques fond\u00e9es sur les donn\u00e9es des applications mobiles.      <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cd6ba30 elementor-widget elementor-widget-image\" data-id=\"cd6ba30\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"670\" height=\"433\" src=\"https:\/\/asolytics.pro\/wp-content\/uploads\/2024\/10\/illustration-landing1.png\" class=\"attachment-full size-full wp-image-288\" alt=\"\" srcset=\"https:\/\/asolytics.pro\/wp-content\/uploads\/2024\/10\/illustration-landing1.png 670w, https:\/\/asolytics.pro\/wp-content\/uploads\/2024\/10\/illustration-landing1-300x194.png 300w\" sizes=\"(max-width: 670px) 100vw, 670px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-ee04b71 e-flex e-con-boxed e-con e-parent\" data-id=\"ee04b71\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-15de93a4 e-con-full e-flex e-con e-child\" data-id=\"15de93a4\" data-element_type=\"container\">\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-5b847f17 e-grid e-con-full e-con e-child\" data-id=\"5b847f17\" data-element_type=\"container\">\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-575890b0 e-con-full e-flex e-con e-child\" data-id=\"575890b0\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1aa54bfb elementor-widget elementor-widget-image\" data-id=\"1aa54bfb\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/asolytics.pro\/wp-content\/uploads\/2024\/10\/analyze-copy.svg\" title=\"analyze-copy\" alt=\"analyze-copy\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-13312353 elementor-widget elementor-widget-heading\" data-id=\"13312353\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">1. Analyser les indicateurs cl\u00e9s de performance (KPI) de l'application<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-38fc0c7b elementor-widget elementor-widget-text-editor\" data-id=\"38fc0c7b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Le succ\u00e8s d&rsquo;une application peut \u00eatre mesur\u00e9 en chiffres. Ainsi, vous avez besoin d&rsquo;indicateurs cl\u00e9s de performance sp\u00e9cifiques pour voir ces chiffres. Appuyez-vous sur les donn\u00e9es des services d&rsquo;ASO.  <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-5bca344 e-con-full e-flex e-con e-child\" data-id=\"5bca344\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5797e13a elementor-widget elementor-widget-image\" data-id=\"5797e13a\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/asolytics.pro\/wp-content\/uploads\/2024\/10\/optimize-copy.svg\" title=\"optimize-copy\" alt=\"optimize-copy\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-264a0459 elementor-widget elementor-widget-heading\" data-id=\"264a0459\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">2. \u00catre flexible<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-48850859 elementor-widget elementor-widget-text-editor\" data-id=\"48850859\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Suivez le succ\u00e8s de votre application de temps en temps. Les KPI des applications changent en fonction des mises \u00e0 jour du march\u00e9. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-3790f151 e-con-full e-flex e-con e-child\" data-id=\"3790f151\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6511460f elementor-widget elementor-widget-image\" data-id=\"6511460f\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/asolytics.pro\/wp-content\/uploads\/2024\/10\/sit-back-copy.svg\" title=\"sit-back-copy\" alt=\"sit-back-copy\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-791cc909 elementor-widget elementor-widget-heading\" data-id=\"791cc909\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">3. Conna\u00eetre vos concurrents<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dab5a86 elementor-widget elementor-widget-text-editor\" data-id=\"dab5a86\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Si votre application correspond \u00e0 une certaine cat\u00e9gorie, effectuez des recherches et observez les strat\u00e9gies utilis\u00e9es par vos concurrents. Examinez leurs KPI. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-38b82121 e-con-full e-flex e-con e-child\" data-id=\"38b82121\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7909c736 elementor-widget elementor-widget-image\" data-id=\"7909c736\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/asolytics.pro\/wp-content\/uploads\/2024\/10\/aso-intelligence-copy-3.svg\" title=\"\" alt=\"\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-68160997 elementor-widget elementor-widget-heading\" data-id=\"68160997\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">4. Mettre \u00e0 jour votre application<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-11392ad elementor-widget elementor-widget-text-editor\" data-id=\"11392ad\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Ajoutez de nouvelles fonctionnalit\u00e9s, travaillez sur les achats int\u00e9gr\u00e9s et mettez \u00e0 jour votre application. Cela g\u00e9n\u00e9rera des revenus suppl\u00e9mentaires et maintiendra votre application active. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-1101c878 e-con-full e-flex e-con e-parent\" data-id=\"1101c878\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-716a0beb e-grid e-con-boxed e-con e-child\" data-id=\"716a0beb\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-13b0c671 elementor-cta--layout-image-left tools-billet elementor-cta--skin-classic elementor-animated-content elementor-bg-transform elementor-bg-transform-zoom-in elementor-widget elementor-widget-call-to-action\" data-id=\"13b0c671\" data-element_type=\"widget\" data-widget_type=\"call-to-action.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<a class=\"elementor-cta\" href=\"https:\/\/asolytics.pro\/app-intelligence\/downloads-revenue-estimate\/\">\n\t\t\t\t\t\t\t<div class=\"elementor-cta__content\">\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-cta__title elementor-cta__content-item elementor-content-item\">\n\t\t\t\t\t\tEstimations des t\u00e9l\u00e9chargements et des revenus des applications\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-cta__description elementor-cta__content-item elementor-content-item\">\n\t\t\t\t\t\tVous souhaitez p\u00e9n\u00e9trer la peau de vos concurrents ? \u00c9liminez les conjectures de vos efforts de marketing d'applications et commencez \u00e0 baser votre activit\u00e9 sur des donn\u00e9es pr\u00e9cises, telles que les t\u00e9l\u00e9chargements et les revenus des applications. Gr\u00e2ce \u00e0 une analyse de qualit\u00e9 des applications, vous \u00e9valuerez sans effort vos rivaux, explorerez de nouveaux march\u00e9s et renforcerez vos performances. Tirez le meilleur parti d'un bon outil de classement d'applications pour d\u00e9couvrir : combien de t\u00e9l\u00e9chargements ils obtiennent ; comment ils trouvent des clients ; quelle est l'\u00e9tendue de leur audience ; et la cerise sur le g\u00e2teau sous la forme de leurs revenus.  \n<br>En effectuant une analyse compl\u00e8te des applications \u00e0 l'aide d'outils d'analyse d'applications, vous comprendrez facilement comment et pourquoi vos concurrents performent comme ils le font. En cons\u00e9quence, vous r\u00e9ussirez \u00e0 surpasser votre concurrence et \u00e0 \u00e9laborer une strat\u00e9gie de croissance plus judicieuse. \t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-cta__button-wrapper elementor-cta__content-item elementor-content-item \">\n\t\t\t\t\t<span class=\"elementor-cta__button elementor-button elementor-size-\">\n\t\t\t\t\t\tEstimation des t\u00e9l\u00e9chargements et des revenus des applications \u2192\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-13f53f8f e-con-full e-flex e-con e-child\" data-id=\"13f53f8f\" data-element_type=\"container\">\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-36252961 e-grid e-con-full e-con e-child\" data-id=\"36252961\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5d3c8dba elementor-cta--layout-image-left tools-billet no-link elementor-cta--skin-classic elementor-animated-content elementor-bg-transform elementor-bg-transform-zoom-in elementor-widget elementor-widget-call-to-action\" data-id=\"5d3c8dba\" data-element_type=\"widget\" data-widget_type=\"call-to-action.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-cta\">\n\t\t\t\t\t\t\t<div class=\"elementor-cta__content\">\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-cta__title elementor-cta__content-item elementor-content-item\">\n\t\t\t\t\t\tClassements par cat\u00e9gorie\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-cta__description elementor-cta__content-item elementor-content-item\">\n\t\t\t\t\t\tCette option aide \u00e0 suivre et \u00e0 surveiller les classements par cat\u00e9gorie pour toute application disponible dans l'un des principaux magasins d'applications. Les donn\u00e9es d'historique de classement par cat\u00e9gorie de votre application vous permettent de remarquer les changements dans le classement par cat\u00e9gorie sur une base quotidienne et horaire ; d'effectuer une comparaison sur un seul graphique de l'historique de classement par cat\u00e9gorie de votre application et de celle de votre concurrent ; d'ajuster le graphique en utilisant plusieurs param\u00e8tres ; d'\u00e9valuer la dynamique du classement par cat\u00e9gorie de votre produit dans divers magasins dans le d\u00e9lai choisi. \n<br>Une ann\u00e9e de ces donn\u00e9es r\u00e9v\u00e8le les dates auxquelles votre concurrent a mis \u00e0 jour son produit, ainsi que les p\u00e9riodes o\u00f9 leur application a \u00e9t\u00e9 la plus activement utilis\u00e9e et vice versa. G\u00e9n\u00e9ralement, ces p\u00e9riodes de pic d'activit\u00e9 co\u00efncident avec les mises \u00e0 jour de l'application. D'un point de vue strat\u00e9gique, le classement par cat\u00e9gorie d'application vous montre clairement la dynamique de la strat\u00e9gie de votre concurrent, ainsi que les am\u00e9liorations exactes qui ont \u00e9t\u00e9 introduites (ou non).  \t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/section>\n\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-edad243 e-con-full e-flex e-con e-parent\" data-id=\"edad243\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-639edec9 e-grid e-con-boxed e-con e-child\" data-id=\"639edec9\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-1f66d9d0 e-grid e-con-full e-con e-child\" data-id=\"1f66d9d0\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6a3b6a69 elementor-widget elementor-widget-heading\" data-id=\"6a3b6a69\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Comment estimer le succ\u00e8s de votre application ?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-28bbb31d elementor-widget elementor-widget-text-editor\" data-id=\"28bbb31d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>L&rsquo;intelligence des applications vise \u00e0 vous donner un aper\u00e7u de la comp\u00e9titivit\u00e9 de votre application sur le magasin d&rsquo;applications. L&rsquo;optimisation d&rsquo;une application n&rsquo;est que la premi\u00e8re \u00e9tape de l&rsquo;ASO, vous devez vous assurer que vous choisissez une strat\u00e9gie efficace. Cela ne peut \u00eatre fait qu&rsquo;\u00e0 l&rsquo;aide de donn\u00e9es, et non de l&rsquo;intuition.  <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-2714a503 e-grid e-con-full e-con e-child\" data-id=\"2714a503\" data-element_type=\"container\">\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-5d63fc8b e-con-full e-grid e-con e-child\" data-id=\"5d63fc8b\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-723a9f9e elementor-widget elementor-widget-text-editor\" data-id=\"723a9f9e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span class=\"header-title\"><img decoding=\"async\" class=\"mr-right_12 alignnone wp-image-470 size-full\" src=\"https:\/\/asolytics.pro\/wp-content\/uploads\/2024\/10\/check.svg\" alt=\"\" width=\"24\" height=\"24\">Suivez vos KPI.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7e8a3a38 elementor-widget elementor-widget-text-editor\" data-id=\"7e8a3a38\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Les services d&rsquo;ASO offrent diff\u00e9rents indices pour montrer les performances de votre application. Certains des KPI de base sont vitaux pour estimer la popularit\u00e9 de votre application. Gardez \u00e0 l&rsquo;esprit que le march\u00e9 des applications est dynamique et que le suivi du succ\u00e8s des applications doit \u00eatre effectu\u00e9 r\u00e9guli\u00e8rement.  <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-48726f7f e-con-full e-grid e-con e-child\" data-id=\"48726f7f\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2ee62494 elementor-widget elementor-widget-text-editor\" data-id=\"2ee62494\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span class=\"header-title\"><img decoding=\"async\" class=\"mr-right_12 alignnone wp-image-470 size-full\" src=\"https:\/\/asolytics.pro\/wp-content\/uploads\/2024\/10\/check.svg\" alt=\"\" width=\"24\" height=\"24\">Trouvez vos concurrents.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4434637d elementor-widget elementor-widget-text-editor\" data-id=\"4434637d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Les applications qui ont les m\u00eames objectifs sont de bons pr\u00e9dicteurs des tendances dans votre cat\u00e9gorie. De plus, l&rsquo;analyse ASO est toujours fournie sur les donn\u00e9es du march\u00e9 : Quelles actions ont fonctionn\u00e9 pour les concurrents et lesquelles ont \u00e9chou\u00e9. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-12323688 e-con-full e-grid e-con e-child\" data-id=\"12323688\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7f40333f elementor-widget elementor-widget-text-editor\" data-id=\"7f40333f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span class=\"header-title\"><img decoding=\"async\" class=\"mr-right_12 alignnone wp-image-470 size-full\" src=\"https:\/\/asolytics.pro\/wp-content\/uploads\/2024\/10\/check.svg\" alt=\"\" width=\"24\" height=\"24\">D\u00e9finissez l&rsquo;objectif.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6bac6b14 elementor-widget elementor-widget-text-editor\" data-id=\"6bac6b14\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Toute strat\u00e9gie doit avoir un objectif. La prise en compte des KPI de l&rsquo;application et leur comparaison avec ceux de vos concurrents doivent r\u00e9pondre aux objectifs de votre strat\u00e9gie ASO. Si ce n&rsquo;est pas le cas, vous devez \u00eatre flexible et prendre de nouvelles d\u00e9cisions bas\u00e9es sur des donn\u00e9es ASO \u00e0 jour.  <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/section>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-181814c e-con-full e-flex e-con e-parent\" data-id=\"181814c\" data-element_type=\"container\">\n\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-7a22f9c8 e-grid e-con-boxed e-con e-child\" data-id=\"7a22f9c8\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-6e7d6cd0 e-grid e-con-full e-con e-child\" data-id=\"6e7d6cd0\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-68d86edc elementor-widget elementor-widget-heading\" data-id=\"68d86edc\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Surveillance du classement des applications<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f3dc8e4 elementor-widget elementor-widget-text-editor\" data-id=\"f3dc8e4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"tool-description\"><p>L&rsquo;intelligence des applications est primordiale lorsqu&rsquo;il s&rsquo;agit d&rsquo;apprendre des meilleurs, d&rsquo;\u00e9valuer votre application, d&rsquo;am\u00e9liorer l&rsquo;exp\u00e9rience utilisateur, de perfectionner votre approche marketing et de g\u00e9n\u00e9rer plus de prospects. Que vous soyez un sp\u00e9cialiste du marketing ou un responsable des ventes, l&rsquo;analyse des applications mobiles peut vous aider \u00e0 atteindre vos objectifs de performance. Le classement des applications est l&rsquo;un des indices qui montrent si une application particuli\u00e8re est populaire parmi les utilisateurs et \u00e0 quelle fr\u00e9quence elle est t\u00e9l\u00e9charg\u00e9e, si cette application s&rsquo;est adapt\u00e9e avec succ\u00e8s \u00e0 son magasin en termes d&rsquo;ASO.  <\/p><p>En surveillant le classement des applications, vous obtenez une vue d&rsquo;ensemble compl\u00e8te du parcours marketing de vos concurrents, ainsi que des objectifs qu&rsquo;ils visent. Mais, plus important encore, cela rend l&rsquo;\u00e9conomie mobile transparente et relativement ais\u00e9e \u00e0 comprendre. Cette clart\u00e9 \u00e9difiante s&rsquo;accompagne d&rsquo;une innovation significative et d&rsquo;une croissance des affaires. Et c&rsquo;est pr\u00e9cis\u00e9ment ce \u00e0 quoi nous aspirons tous.   <\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-642a7803 elementor-widget elementor-widget-text-editor\" data-id=\"642a7803\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><a class=\"link\" href=\"https:\/\/asolytics.pro\/aso-intelligence\/monitoring-app-ranking\/\">Surveillance du classement des applications  <img decoding=\"async\" class=\"alignnone size-full wp-image-1441\" src=\"https:\/\/asolytics.pro\/wp-content\/uploads\/2024\/10\/arrow-right.svg\" alt=\"\" width=\"12\" height=\"8\"><\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-70918e47 elementor-widget elementor-widget-image\" data-id=\"70918e47\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"418\" height=\"361\" src=\"https:\/\/asolytics.pro\/wp-content\/uploads\/2024\/10\/Keyword-Rankings.svg\" class=\"attachment-full size-full wp-image-477\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Intelligence d&rsquo;application Nous parions que la premi\u00e8re chose que vous avez saisie ce matin \u00e9tait votre t\u00e9l\u00e9phone intelligent. Les derniers [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"site-sidebar-layout":"no-sidebar","site-content-layout":"","ast-site-content-layout":"full-width-container","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-6180","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/asolytics.pro\/fr\/wp-json\/wp\/v2\/pages\/6180","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/asolytics.pro\/fr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/asolytics.pro\/fr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/asolytics.pro\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/asolytics.pro\/fr\/wp-json\/wp\/v2\/comments?post=6180"}],"version-history":[{"count":2,"href":"https:\/\/asolytics.pro\/fr\/wp-json\/wp\/v2\/pages\/6180\/revisions"}],"predecessor-version":[{"id":6183,"href":"https:\/\/asolytics.pro\/fr\/wp-json\/wp\/v2\/pages\/6180\/revisions\/6183"}],"wp:attachment":[{"href":"https:\/\/asolytics.pro\/fr\/wp-json\/wp\/v2\/media?parent=6180"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}