{"id":6547,"date":"2024-10-29T12:01:59","date_gmt":"2024-10-29T12:01:59","guid":{"rendered":"https:\/\/asolytics.pro\/academy\/post\/asoyu-nasil-olceceginize-dair-kapsamli-rehber\/"},"modified":"2025-04-14T15:46:28","modified_gmt":"2025-04-14T15:46:28","slug":"how-to-measure-aso","status":"publish","type":"academy","link":"https:\/\/asolytics.pro\/tr\/academy\/post\/how-to-measure-aso\/","title":{"rendered":"ASO&#8217;yu Nas\u0131l \u00d6l\u00e7ece\u011finize Dair Kapsaml\u0131 Rehber"},"content":{"rendered":"\n<p>&#8220;Performans \u00f6l\u00e7\u00fcld\u00fc\u011f\u00fcnde, performans iyile\u015fir. Performans \u00f6l\u00e7\u00fcld\u00fc\u011f\u00fcnde ve raporland\u0131\u011f\u0131nda, iyile\u015fme h\u0131z\u0131 artar.&#8221; Bu ifade genellikle Pearson Kanunu olarak adland\u0131r\u0131l\u0131r ve <a href=\"https:\/\/www.byui.edu\/executive-strategy-and-planning\/institutional-effectiveness\/outcomes-and-assessments\" target=\"_blank\" rel=\"noreferrer noopener\">Karl Pearson&#8217;a atfedilmektedir<\/a>. Bu s\u00f6zler, mobil uygulama KPI metrikleri ba\u011flam\u0131nda derin bir anlam ta\u015f\u0131maktad\u0131r. Bunu uygulaman\u0131z\u0131n DNA&#8217;s\u0131n\u0131 \u00e7\u00f6zmek olarak d\u00fc\u015f\u00fcn\u00fcn. Her bir KPI, ba\u015far\u0131y\u0131 \u015fekillendiren benzersiz bir gendir. \u0130ndirmeler, kullan\u0131c\u0131 etkile\u015fimi ve elde tutma oranlar\u0131 \u2014 t\u00fcm bu metrikler uygulaman\u0131z\u0131n performans\u0131 i\u00e7in hayati \u00f6nem ta\u015f\u0131r. Bu yaz\u0131da, mobil uygulama KPI metriklerini detayl\u0131 olarak ele alaca\u011f\u0131z ve bunlarla ilgili en s\u0131k sorulan sorular\u0131n\u0131z\u0131 yan\u0131tlayaca\u011f\u0131z.      <\/p>\n\n<p>\u015eirketiniz bir uygulama m\u0131 piyasaya s\u00fcrmek \u00fczere? E\u011fer \u00f6yleyse, t\u00fcm s\u00fcreci bir\u00e7ok kilometre ta\u015f\u0131 ve hayatta kalma ara\u00e7lar\u0131yla dolu a\u011f\u0131r bir s\u0131rt \u00e7antas\u0131yla b\u00f6l\u00fcnm\u00fc\u015f bir yolculuk olarak ele almal\u0131s\u0131n\u0131z. Kilometre ta\u015flar\u0131n\u0131za &#8220;uygulama KPI&#8217;lar\u0131&#8221; diyelim ve ASO&#8217;yu nas\u0131l \u00f6l\u00e7ece\u011finize dair ara\u00e7lar ve bilgilerle dolu bir s\u0131rt \u00e7antas\u0131 ta\u015f\u0131d\u0131\u011f\u0131n\u0131z\u0131 hayal edin. Bu terimler size yeterince tan\u0131d\u0131k gelmiyor mu? Bu yaz\u0131, hangi uygulama KPI&#8217;lar\u0131n\u0131n en \u00e7ok \u00f6nem ta\u015f\u0131d\u0131\u011f\u0131n\u0131 ve \u015firketinizin bunlar\u0131 do\u011fru \u015fekilde izlemek i\u00e7in neler yapmas\u0131 gerekti\u011fini a\u00e7\u0131klayacakt\u0131r.    <\/p>\n\n<p>Bu rehberi okuduktan sonra \u015funlar\u0131 \u00f6\u011frenmi\u015f olacaks\u0131n\u0131z:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>hangi ASO metriklerinin ve temel uygulama KPI&#8217;lar\u0131n\u0131n \u00f6nemli oldu\u011funu,<\/li>\n\n\n\n<li>bunlar\u0131 nas\u0131l \u00f6l\u00e7ece\u011finizi ve do\u011fru \u015fekilde uygulayaca\u011f\u0131n\u0131z\u0131.<\/li>\n<\/ul>\n\n<p>Ana terimleri \u00e7\u00f6z\u00fcmleyerek ba\u015flayal\u0131m. KPI harfleri &#8220;anahtar performans g\u00f6stergeleri&#8221; anlam\u0131na gelir ve <a href=\"https:\/\/asolytics.pro\/academy\/post\/what-is-aso\/\">ASO<\/a> ise &#8220;App Store Optimizasyonu metrikleri&#8221; anlam\u0131na gelmektedir. ASO ve mobil pazarlama KPI&#8217;lar\u0131na girmek, uygulaman\u0131z\u0131n g\u00fc\u00e7l\u00fc ve zay\u0131f y\u00f6nlerinin net bir haritas\u0131n\u0131 sunacak ve uygulama hedeflerinizden ba\u011f\u0131ms\u0131z olarak hangi pazarlama d\u00fc\u011fmelerine bas\u0131lmas\u0131 gerekti\u011fini g\u00f6sterecektir. Bunlar aras\u0131nda elde tutma oran\u0131n\u0131n iyile\u015ftirilmesi, organik b\u00fcy\u00fcme, kurulum say\u0131s\u0131nda art\u0131\u015f, kullan\u0131c\u0131 maliyetinin minimize edilmesi, d\u00f6n\u00fc\u015f\u00fcm oran\u0131n\u0131n iyile\u015ftirilmesi ve di\u011ferleri yer alabilir. Bu metriklerin \u00e7o\u011fu, uygulaman\u0131n uygulama marketlerindeki ke\u015ffedilebilirli\u011fine dayanmaktad\u0131r ve bu k\u0131lavuz tam da bu noktadan ba\u015flamaktad\u0131r.    <\/p>\n\n<div class=\"wp-block-rank-math-toc-block\" id=\"rank-math-toc\"><h2>Table of Contents<\/h2><nav><ul><li><a href=\"#app-store-visibility-what-makes-it-critical\">App Store G\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fc: Neden Kritik Oldu\u011fu<\/a><\/li><li><a href=\"#conversion-rate-how-to-measure-it\">D\u00f6n\u00fc\u015f\u00fcm Oran\u0131: Nas\u0131l \u00d6l\u00e7\u00fcl\u00fcr<\/a><\/li><li><a href=\"#user-feedback-the-impact-of-ratings-and-reviews\">Kullan\u0131c\u0131 Geri Bildirimi: Puanlamalar ve Yorumlar\u0131n Etkisi<\/a><\/li><li><a href=\"#organic-installs-the-only-installs-that-matter\">Organik Y\u00fcklemeler: \u00d6nemli Olan Tek Y\u00fcklemeler<\/a><\/li><li><a href=\"#monetization-last-but-not-least\">Monetizasyon: Son Ama Bir O Kadar \u00d6nemli<\/a><\/li><li><a href=\"#mobile-app-kp-is-beyond-metrics-exploring-uncharted-territories\">Metriklerin \u00d6tesinde Mobil Uygulama KPI&#8217;lar\u0131: Ke\u015ffedilmemi\u015f Alanlar\u0131 Ke\u015ffetmek<\/a><\/li><li><a href=\"#conclusion\">Sonu\u00e7<\/a><\/li><\/ul><\/nav><\/div>\n\n<h2 class=\"wp-block-heading\" id=\"app-store-visibility-what-makes-it-critical\">App Store G\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fc: Neden Kritik Oldu\u011fu<\/h2>\n\n<p><a href=\"https:\/\/asolytics.pro\/blog\/post\/aso-strategy-guide\/\" target=\"_blank\" rel=\"noreferrer noopener\">ASO stratejiniz<\/a> ne olursa olsun, en b\u00fcy\u00fck hedef App Store ve Google Play&#8217;de uygulama g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fcn\u00fc art\u0131rmak ve daha fazla organik (di\u011fer bir deyi\u015fle de\u011ferli) y\u00fckleme elde etmektir. Uygulaman\u0131z i\u00e7in y\u00fcksek ke\u015ffedilebilirli\u011fe, \u00f6ne \u00e7\u0131kan b\u00f6l\u00fcm, arama ve \u00fcst s\u0131ralamalar arac\u0131l\u0131\u011f\u0131yla ula\u015fabilirsiniz. \u00dcr\u00fcn\u00fcn\u00fcz\u00fcn ne kadar g\u00f6r\u00fcn\u00fcr ve ke\u015ffedilebilir oldu\u011funu \u00f6l\u00e7mek i\u00e7in, \u00fcr\u00fcn\u00fcn\u00fcz\u00fcn mevcut oldu\u011fu t\u00fcm \u00fclkelerde KPI s\u0131ralamas\u0131n\u0131 d\u00fczenli olarak izlemeniz gerekmektedir. ASO ara\u00e7 setinizle izlemeniz gereken mobil uygulamalar i\u00e7in temel metrikler \u015funlar\u0131 i\u00e7erir:   <\/p>\n\n<ol class=\"wp-block-list\">\n<li><strong>Anahtar kelime s\u0131ralamalar\u0131<\/strong><br\/>Ak\u0131lda tutulmas\u0131 gereken kural, uygulaman\u0131z\u0131n organik olarak s\u0131ralanabilece\u011fi <a href=\"https:\/\/asolytics.pro\/tr\/academy\/post\/aso-anahtar-kelimeleri-ana-app-store-listeleme-metin-varliklarini-nasil-optimize-edersiniz\/\" target=\"_blank\" rel=\"noreferrer noopener\">anahtar kelime<\/a> say\u0131s\u0131n\u0131n g\u00f6r\u00fcn\u00fcrl\u00fck oran\u0131n\u0131 belirledi\u011fidir. Ancak, bunu uygulaman\u0131z\u0131n KPI&#8217;\u0131n\u0131n ana hedefi yapamazs\u0131n\u0131z. Bunun yerine, her bir spesifik anahtar kelimenin s\u0131ralamalar\u0131na ve t\u00fcm anahtar kelimelerin genel hacmine daha fazla dikkat etmelisiniz.  <\/li>\n<\/ol>\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u00d6rne\u011fin, uygulaman\u0131z s\u0131ralama i\u00e7in 40 anahtar kelime kullan\u0131yorsa ve anahtar kelime hacmi 70&#8217;e e\u015fitse, bu, 20 anahtar kelime hacmine sahip 150 anahtar kelimesi olan di\u011fer herhangi bir uygulamadan daha iyi bir uygulama ma\u011fazas\u0131 g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fcne sahip oldu\u011fu anlam\u0131na gelir. <strong>\u2014<\/strong> Asolytics Ekibi<\/p>\n<\/blockquote>\n\n<ol start=\"2\" class=\"wp-block-list\">\n<li><strong>Kategori s\u0131ralamalar\u0131<\/strong><br\/>Art\u0131k kritik KPI&#8217;lar aras\u0131nda yer almasalar ve genellikle ASO ba\u015far\u0131s\u0131n\u0131 de\u011ferlendirmek i\u00e7in bunlar\u0131 hesaba katmasak da, h\u00e2l\u00e2 uygulaman\u0131z\u0131n kategorideki benzer ba\u015fl\u0131klar aras\u0131ndaki yerini ve \u00fcst s\u0131radaki ba\u015fl\u0131klar\u0131n ASO \u00e7abalar\u0131n\u0131n ve sonu\u00e7lar\u0131n\u0131n sizinkinden ne \u015fekilde \u00f6nde oldu\u011funu anlaman\u0131za yard\u0131mc\u0131 olabilecek \u00f6nemli g\u00f6stergelerdir.<\/li>\n\n\n\n<li><strong>\u0130lgili uygulamalar<\/strong><br\/>Uygulaman\u0131z &#8220;Benzer&#8221; b\u00f6l\u00fcm\u00fcnde g\u00f6r\u00fcnd\u00fc\u011f\u00fcnde, arama yoluyla organik indirmeler i\u00e7in ek bir kaynak g\u00f6revi g\u00f6r\u00fcr. Hangi t\u00fcr uygulamalar\u0131n ve oyunlar\u0131n uygulaman\u0131za hangi nedenle at\u0131fta bulundu\u011funu g\u00f6rmek i\u00e7in &#8220;Benzer&#8221; b\u00f6l\u00fcm\u00fcnde toplam g\u00f6r\u00fcnme say\u0131s\u0131n\u0131 \u00f6l\u00e7meniz gerekir. Bu \u015fekilde, ASO \u00e7abalar\u0131n\u0131z\u0131 rakiplerinizle kar\u015f\u0131la\u015ft\u0131rabilir ve benzer \u00fcr\u00fcnler i\u00e7in iyi \u00e7al\u0131\u015fan fikirleri \u00f6d\u00fcn\u00e7 alabilirsiniz.  <\/li>\n\n\n\n<li><strong>\u00dcst s\u0131ralama pozisyonlar\u0131<\/strong><br\/>Uygulama ma\u011fazas\u0131 \u00fcst s\u0131ralamalar\u0131na, \u00f6rne\u011fin &#8220;En \u0130yi \u00dccretsiz Uygulamalar&#8221;, &#8220;En \u0130yi \u00dccretli Uygulamalar&#8221; veya &#8220;En \u00c7ok Kazananlar&#8221; listelerine girmek ba\u015fl\u0131 ba\u015f\u0131na bir ba\u015far\u0131d\u0131r. Bununla birlikte, \u00fcst s\u0131ralamalara girdi\u011finizde anahtar kelime metriklerinin nas\u0131l de\u011fi\u015fti\u011fini de \u00f6l\u00e7meniz gerekmektedir. Ayr\u0131ca, kullan\u0131c\u0131 de\u011ferlendirmelerindeki art\u0131\u015f\u0131 ve en \u00f6nemlisi, d\u00f6n\u00fc\u015f\u00fcm oran\u0131ndaki art\u0131\u015f\u0131 takip etmelisiniz. <a href=\"https:\/\/asolytics.pro\/market-analysis\" target=\"_blank\" rel=\"noreferrer noopener\">Uygulama kullan\u0131m istatistiklerini<\/a> en \u00e7ok be\u011fendi\u011finiz \u00fc\u00e7\u00fcnc\u00fc taraf ara\u00e7lar\u0131 kullanarak kolayl\u0131kla izleyebilirsiniz.   <\/li>\n\n\n\n<li><strong>&#8220;\u00d6ne \u00c7\u0131kan&#8221; g\u00f6r\u00fcn\u00fcrl\u00fck<\/strong><br\/>Uygulaman\u0131z uygulama ma\u011fazas\u0131 ana sayfas\u0131na \u00e7\u0131kt\u0131\u011f\u0131nda, bu da uygulaman\u0131z\u0131n &#8220;\u00dcst&#8221; b\u00f6l\u00fcm\u00fcne girmesi gibi izlenmesi gereken bir ba\u015fka \u00f6nemli KPI&#8217;d\u0131r. Sizlere en \u00e7ok indirilen uygulamalar listesine nas\u0131l girebilece\u011finizi g\u00f6stermek i\u00e7in &#8220;<a href=\"https:\/\/asolytics.pro\/blog\/post\/get-featured-by-apple\/\">Apple App Store&#8217;da Uygulaman\u0131z\u0131n \u00d6ne \u00c7\u0131kar\u0131lmas\u0131n\u0131 Sa\u011flay\u0131n<\/a>&#8221; ba\u015fl\u0131kl\u0131 bir makale haz\u0131rlad\u0131k. <\/li>\n\n\n\n<li><strong>G\u00f6r\u00fcn\u00fcrl\u00fck puan\u0131<\/strong><br\/>Bu uygulama pazarlamas\u0131 KPI&#8217;s\u0131, rekabet a\u00e7\u0131s\u0131ndan de\u011ferlidir ve \u00fcr\u00fcn\u00fcn\u00fcz\u00fcn ni\u015fteki benzer uygulama ve oyunlara k\u0131yasla ne kadar g\u00f6r\u00fcn\u00fcr oldu\u011funu g\u00f6sterir. G\u00f6r\u00fcn\u00fcrl\u00fck puan\u0131, <a href=\"https:\/\/asolytics.pro\/tr\/uygulama-istihbarati\/uygulama-siralamasi-izleme-araclari\/\" target=\"_blank\" rel=\"noreferrer noopener\">uygulama s\u0131ralaman\u0131z\u0131n<\/a> yer ald\u0131\u011f\u0131 anahtar kelimelerin say\u0131s\u0131n\u0131 ve hacmini i\u00e7erir. <br\/><\/li>\n<\/ol>\n\n<ol start=\"7\" class=\"wp-block-list\">\n<li><strong>Anahtar kelime etkisi<\/strong><br\/>Bu metrik, son uygulama meta verisi g\u00fcncellemesinden sonra uygulaman\u0131z\u0131n belirli anahtar kelimelerde ne kadar organik indirme kazand\u0131\u011f\u0131n\u0131 g\u00f6sterir. Bu, nihayetinde de\u011ferli anahtar kelimelerin daha y\u00fcksek bir konsantrasyonuna ula\u015fman\u0131za ve ortalama indirme say\u0131s\u0131n\u0131 art\u0131rman\u0131za yard\u0131mc\u0131 olabilir. Uygulaman\u0131z\u0131n ve rakiplerinizin derinlemesine anahtar kelime bazl\u0131 analizi i\u00e7in <a href=\"https:\/\/app.asolytics.pro\/search-terms\/keywords-tracking\" target=\"_blank\" rel=\"noreferrer noopener\">Asolytics anahtar kelime arac\u0131n\u0131<\/a> kullanabilece\u011finizi unutmay\u0131n.  <\/li>\n<\/ol>\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/asolytics.pro\/storage\/blog\/img\/tild3134-6464-4862-b966-303032616434__without_subtext_10.png\" alt=\"&#xD6;nerilen ara&#xE7; \"\/><\/figure>\n\n<p>Anahtar kelimeleri toplamak i\u00e7in Asolytics&#8217;teki <a href=\"https:\/\/app.asolytics.pro\/search-terms\/recommended-keywords\">\u00d6nerilen ara\u00e7<\/a>&#8216;\u0131 kullan\u0131n<\/p>\n\n<h2 class=\"wp-block-heading\" id=\"conversion-rate-how-to-measure-it\">D\u00f6n\u00fc\u015f\u00fcm Oran\u0131: Nas\u0131l \u00d6l\u00e7\u00fcl\u00fcr<\/h2>\n\n<p><a href=\"https:\/\/asolytics.pro\/tr\/academy\/post\/uygulama-donusum-orani-pazarlama-etkinligi-degerlendirme-araci\/\" target=\"_blank\" rel=\"noreferrer noopener\">D\u00f6n\u00fc\u015f\u00fcm oran\u0131<\/a>, birka\u00e7 ASO metri\u011finden etkilenen ve iki ana kategoriye ayr\u0131labilen ikinci en b\u00fcy\u00fck hedeftir:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>\u3008i id=&#8221;gid_0&#8243;\u3009Meta veri i\u00e7i\u3008\/i\u3009 \u2013 buna simge, uygulama a\u00e7\u0131klamas\u0131, video \u00f6nizlemesi, uygulama ad\u0131 ve ekran g\u00f6r\u00fcnt\u00fcleri dahildir.<\/li>\n\n\n\n<li>\u3008i id=&#8221;gid_0&#8243;\u3009Meta veri d\u0131\u015f\u0131\u3008\/i\u3009 \u2013 buna de\u011ferlendirmeler, kullan\u0131c\u0131 puanlar\u0131 ve indirme say\u0131s\u0131 dahildir.<\/li>\n<\/ul>\n\n<p>Simgeler ve \u00f6nizlemeler gibi uygulama \u00f6\u011felerinin uygun \u015fekilde adapte edilmesi bir\u00e7ok kullan\u0131c\u0131y\u0131 \u00e7ekebilir. Bu nedenle, uygulamay\u0131 ba\u015flatmadan \u00f6nce simgeleri test etmek \u00f6nemlidir. Uygulama ma\u011fazada yay\u0131nland\u0131ktan sonra, de\u011ferlendirmeleri izlemeli ve bunlarla \u00e7al\u0131\u015fmal\u0131s\u0131n\u0131z. T\u00fcm bu ad\u0131mlar uygulaman\u0131z\u0131n <a href=\"https:\/\/asolytics.pro\/blog\/post\/mobile-app-conversion-rate\/\" target=\"_blank\" rel=\"noreferrer noopener\">uygulama d\u00f6n\u00fc\u015f\u00fcm oran\u0131n\u0131 art\u0131rabilir<\/a>.   <\/p>\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"621\" src=\"https:\/\/asolytics.pro\/wp-content\/uploads\/2024\/10\/12.4_aaa-1024x621.jpg\" alt=\"\" class=\"wp-image-4980\" srcset=\"https:\/\/asolytics.pro\/wp-content\/uploads\/2024\/10\/12.4_aaa-1024x621.jpg 1024w, https:\/\/asolytics.pro\/wp-content\/uploads\/2024\/10\/12.4_aaa-300x182.jpg 300w, https:\/\/asolytics.pro\/wp-content\/uploads\/2024\/10\/12.4_aaa-768x466.jpg 768w, https:\/\/asolytics.pro\/wp-content\/uploads\/2024\/10\/12.4_aaa-1536x932.jpg 1536w, https:\/\/asolytics.pro\/wp-content\/uploads\/2024\/10\/12.4_aaa-2048x1242.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<p>D\u00f6n\u00fc\u015f\u00fcm hunisi verimlili\u011fi \u00f6l\u00e7\u00fcm\u00fc i\u00e7in KPI&#8217;lar \u015funlar\u0131 i\u00e7erir:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>\u3008i id=&#8221;gid_0&#8243;\u3009TTR (t\u0131klama oran\u0131, t\u0131klama oran\u0131 ile ayn\u0131)\u3008\/i\u3009 \u2013 bu KPI, \u00fcr\u00fcn sayfas\u0131n\u0131 g\u00f6rmek i\u00e7in uygulaman\u0131z\u0131n simgesine dokunan kullan\u0131c\u0131lar\u0131n oran\u0131n\u0131 \u00f6l\u00e7er. Simgenin ve ba\u015fl\u0131\u011f\u0131n kalitesi bu metri\u011fi en \u00e7ok etkileyen fakt\u00f6rlerdir. <\/li>\n\n\n\n<li>\u3008i id=&#8221;gid_0&#8243;\u3009CR (y\u00fcklemeye d\u00f6n\u00fc\u015f\u00fcm oran\u0131)\u3008\/i\u3009 \u2013 bu, \u00fcr\u00fcn sayfas\u0131n\u0131 g\u00f6r\u00fcnt\u00fcledikten sonra uygulamay\u0131 indirmeye karar veren kullan\u0131c\u0131lar\u0131n y\u00fczdesini yans\u0131t\u0131r.<\/li>\n<\/ul>\n\n<p>TTR ve CR&#8217;nin uygun \u015fekilde optimize edilmesi, uygulaman\u0131z\u0131n d\u00f6n\u00fc\u015f\u00fcm hunisi verimlili\u011fi i\u00e7in \u00e7ok \u00f6nemlidir. Bu iki metrik, \u00fcr\u00fcn sayfas\u0131yla ilgilenen ve sonunda \u00fcr\u00fcn\u00fc indiren kullan\u0131c\u0131 say\u0131s\u0131na d\u00f6n\u00fc\u015f\u00fcr. <\/p>\n\n<p>Peki bunlar\u0131 nas\u0131l geli\u015ftirebiliriz? \u0130\u015fte burada A\/B testi devreye girer. <a href=\"https:\/\/asolytics.pro\/blog\/post\/aso-ab-testing\/\" target=\"_blank\" rel=\"noreferrer noopener\">ASO A\/B testi<\/a> ara\u00e7lar\u0131n\u0131 kullanarak, iki farkl\u0131 yakla\u015f\u0131m\u0131n nas\u0131l performans g\u00f6sterdi\u011fini kar\u015f\u0131la\u015ft\u0131rmak i\u00e7in deneyler yapabilirsiniz. Etkisini net bir \u015fekilde belirlemek ve <a href=\"https:\/\/asolytics.pro\/blog\/post\/aso-cannibalization\/\" target=\"_blank\" rel=\"noreferrer noopener\">ASO kanibalizasyonunu<\/a> \u00f6nlemek i\u00e7in \u00fcr\u00fcn sayfas\u0131n\u0131n bir seferde bir \u00f6\u011fesini de\u011fi\u015ftirmeniz gerekir. En iyi sonu\u00e7lar i\u00e7in \u00fccretli kullan\u0131c\u0131 edinimi \u00f6nerilir.    <\/p>\n\n<h2 class=\"wp-block-heading\" id=\"user-feedback-the-impact-of-ratings-and-reviews\">Kullan\u0131c\u0131 Geri Bildirimi: Derecelendirmelerin ve \u0130ncelemelerin Etkisi<\/h2>\n\n<p>Mobil uygulama performans\u0131n\u0131 \u00f6l\u00e7mek i\u00e7in bir sonraki \u00f6nemli ad\u0131m, daha fazla kullan\u0131c\u0131 \u00e7ekme \u00fczerinde b\u00fcy\u00fck bir etkisi oldu\u011fu i\u00e7in kullan\u0131c\u0131 geri bildirim kalitesini analiz etmektir. ASO a\u00e7\u0131s\u0131ndan, kullan\u0131c\u0131 <a href=\"https:\/\/asolytics.pro\/tr\/academy\/post\/aso-incelemeleri-ve-puanlamalari-bunlari-avantajiniza-kullanin\/\" target=\"_blank\" rel=\"noreferrer noopener\">incelemeleri ve derecelendirmeleri<\/a>, uygulama ma\u011fazas\u0131 algoritmalar\u0131n\u0131n uygulaman\u0131za nas\u0131l davrand\u0131\u011f\u0131 konusunda b\u00fcy\u00fck bir rol oynar ve kullan\u0131c\u0131lar\u0131n uygulaman\u0131z\u0131 indirme kararlar\u0131n\u0131 etkileyerek d\u00f6n\u00fc\u015f\u00fcm oranlar\u0131n\u0131 etkiler. <\/p>\n\n<p>Kullan\u0131c\u0131 duyarl\u0131l\u0131\u011f\u0131, g\u00f6r\u00fcn\u00fcrl\u00fck puan\u0131 ve d\u00f6n\u00fc\u015f\u00fcm \u00fczerinde do\u011frudan bir etkiye sahiptir, bu nedenle d\u00f6n\u00fc\u015f\u00fcmde bir d\u00fc\u015f\u00fc\u015f ya\u015famamak i\u00e7in m\u00fcmk\u00fcn oldu\u011funca \u00e7ok olumlu derecelendirme ve inceleme kazanarak \u00fczerinde \u00e7al\u0131\u015fmak \u00e7ok \u00f6nemlidir. \u0130ncelemeleri asla yan\u0131ts\u0131z b\u0131rakmay\u0131n, \u00e7\u00fcnk\u00fc iyi bir yan\u0131t sadece bir kullan\u0131c\u0131y\u0131 uygulaman\u0131z\u0131 daha fazla kullanmaya te\u015fvik etmekle kalmaz, ayn\u0131 zamanda fikrini de\u011fi\u015ftirip derecelendirmeyi iyile\u015ftirmesini de sa\u011flayabilir. Neyse ki, hem Google Play hem de App Store bunu yapman\u0131za izin veriyor.  <\/p>\n\n<h2 class=\"wp-block-heading\" id=\"organic-installs-the-only-installs-that-matter\">Organik Y\u00fcklemeler: \u00d6nemli Olan Tek Y\u00fcklemeler<\/h2>\n\n<p>\u00c7o\u011fu pazarlamac\u0131 i\u00e7in, organik y\u00fckleme say\u0131s\u0131 en \u00f6nemli uygulama ve <a href=\"https:\/\/asolytics.pro\/blog\/post\/mobile-gaming-metrics-that-help-you-to-measure-kpis\/\" target=\"_blank\" rel=\"noreferrer noopener\">mobil oyun KPI&#8217;lar\u0131ndan<\/a> biridir, \u00e7\u00fcnk\u00fc ASO&#8217;nun getirisini nesnel olarak \u00f6l\u00e7melerine olanak tan\u0131r. Ancak, hem Google Play hem de App Store, organik y\u00fcklemeleri \u00f6l\u00e7meyi kolayla\u015ft\u0131rm\u0131yor. \u00d6rne\u011fin, App Store organik arama indirmelerini ve Apple Search Ads&#8217;i tek bir &#8220;Arama&#8221; kayna\u011f\u0131nda birle\u015ftiriyor ve Google da yenilenmi\u015f konsol tasar\u0131m\u0131n\u0131n tan\u0131t\u0131lmas\u0131ndan sonra ayn\u0131 \u015feyi yapmaya ba\u015flad\u0131.  <\/p>\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"621\" src=\"https:\/\/asolytics.pro\/wp-content\/uploads\/2024\/10\/12.2-1024x621.png\" alt=\"\" class=\"wp-image-4983\" srcset=\"https:\/\/asolytics.pro\/wp-content\/uploads\/2024\/10\/12.2-1024x621.png 1024w, https:\/\/asolytics.pro\/wp-content\/uploads\/2024\/10\/12.2-300x182.png 300w, https:\/\/asolytics.pro\/wp-content\/uploads\/2024\/10\/12.2-768x466.png 768w, https:\/\/asolytics.pro\/wp-content\/uploads\/2024\/10\/12.2.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<p>Bu ba\u011flamda, organik indirmelerdeki art\u0131\u015f\u0131n mutlaka ekibinizin <a href=\"https:\/\/asolytics.pro\/blog\/post\/aso-vs-seo\/\" target=\"_blank\" rel=\"noreferrer noopener\">ASO ve SEO<\/a> \u00e7abalar\u0131yla ilgili olmad\u0131\u011f\u0131n\u0131, ayn\u0131 zamanda sosyal medya veya ba\u015fka yerlerdeki ba\u015far\u0131l\u0131 edinim kampanyalar\u0131n\u0131 da g\u00f6sterebilece\u011fini hat\u0131rlamal\u0131s\u0131n\u0131z. Fakt\u00f6rleri daha etkili bir \u015fekilde ay\u0131rmak i\u00e7in, ASO faaliyetlerini reklam iyile\u015ftirmelerinden veya b\u00fcy\u00fck uygulama g\u00fcncellemelerinden ayr\u0131 olarak ba\u015flatman\u0131z gerekmektedir. Ayr\u0131ca, her birini daha kesin \u00f6l\u00e7mek i\u00e7in yarat\u0131c\u0131 ve anahtar kelime g\u00fcncellemelerini ay\u0131rmak faydal\u0131 olacakt\u0131r.  <\/p>\n\n<h2 class=\"wp-block-heading\" id=\"monetization-last-but-not-least\">Monetizasyon: Son Ancak En Az De\u011fil<\/h2>\n\n<p>Mobil uygulamalar ve mobil oyunlar i\u00e7in son ve belki de en de\u011ferli KPI, projenizin elde etti\u011fi gelir miktar\u0131n\u0131 g\u00f6steren monetizasyondur. Bu, \u00f6l\u00e7\u00fclmesi gereken \u00fc\u00e7 ana unsuru i\u00e7ermektedir: <\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>LTV (Ya\u015fam Boyu De\u011fer)<\/strong> \u2013 gelecekte kullan\u0131c\u0131 ba\u015f\u0131na <a href=\"https:\/\/asolytics.pro\/blog\/post\/how-to-buy-a-profitable-app\/\" target=\"_blank\" rel=\"noreferrer noopener\">uygulama k\u00e2rlar\u0131n\u0131n<\/a> tahmini.<\/li>\n\n\n\n<li><strong>ARPU (Kullan\u0131c\u0131 Ba\u015f\u0131na Ortalama Gelir)<\/strong> \u2013 en son gelir rakam\u0131n\u0131n mevcut aktif kullan\u0131c\u0131 say\u0131s\u0131na b\u00f6l\u00fcnmesi.<\/li>\n\n\n\n<li><strong>Gelir<\/strong> \u2013 uygulaman\u0131z\u0131n \u00fcretti\u011fi toplam para miktar\u0131.<\/li>\n<\/ul>\n\n<p>Her bir kullan\u0131c\u0131n\u0131n kalitesinin, genel kullan\u0131c\u0131 say\u0131s\u0131ndan (di\u011fer bir deyi\u015fle kurulumlardan) \u00e7ok daha \u00f6nemli oldu\u011funu unutmay\u0131n. Abonelik i\u00e7in \u00f6deme yapmaya devam eden ve daha fazla reklam g\u00f6ren bir kullan\u0131c\u0131, deneyen ve birka\u00e7 dakika i\u00e7inde ayr\u0131lan bir kullan\u0131c\u0131dan \u00e7ok daha \u00f6nemlidir. Bu nedenle, ayl\u0131k daha fazla indirme say\u0131s\u0131 pe\u015finde ko\u015fmak yerine, en aktif kullan\u0131c\u0131lar\u0131n uygulaman\u0131zda ve \u00fcr\u00fcn sayfan\u0131zda nas\u0131l davrand\u0131\u011f\u0131n\u0131 izlemenizi ve yorumlar arac\u0131l\u0131\u011f\u0131yla \u00fcr\u00fcn\u00fcn\u00fcz hakk\u0131nda ne d\u00fc\u015f\u00fcnd\u00fcklerini analiz etmenizi \u00f6neririz. Uygulaman\u0131z\u0131 tamamen yeni bir seviyeye ta\u015f\u0131man\u0131za yard\u0131mc\u0131 olacak o de\u011ferli derinlemesine analiz i\u00e7in <a href=\"https:\/\/app.asolytics.pro\" target=\"_blank\" rel=\"noreferrer noopener\">Asolytics pro \u00f6zelliklerini kullan\u0131n<\/a>.  <\/p>\n\n<h2 class=\"wp-block-heading\" id=\"mobile-app-kp-is-beyond-metrics-exploring-uncharted-territories\">Metrikler \u00d6tesinde Mobil Uygulama KPI&#8217;lar\u0131: Ke\u015ffedilmemi\u015f Alanlar\u0131 Ke\u015ffetmek<\/h2>\n\n<p>Uygulama istatistikleri s\u00f6z konusu oldu\u011funda, baz\u0131 kritik noktalar g\u00f6zden ka\u00e7maktad\u0131r. Do\u011fal olarak, indirmeler, uygulaman\u0131zdan ka\u00e7 ki\u015finin keyif ald\u0131\u011f\u0131, yap\u0131\u015fkanl\u0131\u011f\u0131 ve o \u015f\u0131k ASO istatistikleri ile obsesif bir \u015fekilde ilgileniyoruz. Ancak g\u00f6lgelerde gizlenen bir hazine var. A\u015fa\u011f\u0131da, uygulaman\u0131z\u0131n ba\u015far\u0131s\u0131nda b\u00fcy\u00fck rol oynayan, gizli kalm\u0131\u015f ancak son derece \u00f6nemli olan bu \u00f6l\u00e7\u00fclmemi\u015f unsurlar\u0131 size anlataca\u011f\u0131z. Ayr\u0131ca, \u00fcr\u00fcn\u00fcn\u00fcz\u00fc y\u0131ld\u0131zlara f\u0131rlatmak i\u00e7in bunlar\u0131n her biri \u00fczerinde nas\u0131l \u00e7al\u0131\u015faca\u011f\u0131n\u0131za dair ipu\u00e7lar\u0131 verece\u011fiz:    <\/p>\n\n<ol class=\"wp-block-list\">\n<li><strong>Kullan\u0131c\u0131 deneyimi<\/strong><\/li>\n<\/ol>\n\n<ul class=\"wp-block-list\">\n<li><strong>Oturum S\u00fcresi ve S\u0131kl\u0131\u011f\u0131.<\/strong>  Kullan\u0131c\u0131lar\u0131n ne kadar s\u00fcre kald\u0131\u011f\u0131n\u0131 ve ne s\u0131kl\u0131kla geri d\u00f6nd\u00fc\u011f\u00fcn\u00fc kontrol edin.<\/li>\n\n\n\n<li><strong>Uygulama Yan\u0131t Verme S\u00fcresi.<\/strong>  Uygulaman\u0131z\u0131n zarif\u00e7e sorunsuz bir \u015fekilde \u00e7al\u0131\u015ft\u0131\u011f\u0131ndan emin olun \u2014 h\u0131\u00e7k\u0131r\u0131k yok, ar\u0131za yok.<\/li>\n\n\n\n<li><strong>Kullan\u0131c\u0131 Ak\u0131\u015f\u0131 Analizi.<\/strong>  Kullan\u0131c\u0131lar\u0131n ad\u0131mlar\u0131n\u0131 takip edin, hayal k\u0131r\u0131kl\u0131\u011f\u0131na neden olan noktalar\u0131 bulun.<\/li>\n<\/ul>\n\n<ol start=\"2\" class=\"wp-block-list\">\n<li><strong>Uygulama stabilitesi ve performans\u0131<\/strong><\/li>\n<\/ol>\n\n<ul class=\"wp-block-list\">\n<li><strong>\u00c7\u00f6kme Oranlar\u0131.<\/strong>  Kitleniz i\u00e7in e\u011flenceyi mahvetmelerini \u00f6nlemek i\u00e7in aksakl\u0131klar\u0131 takip edin.<\/li>\n\n\n\n<li><strong>Uygulama Boyutu ve Kaynak Kullan\u0131m\u0131.<\/strong>  Uygulaman\u0131n diyetini izleyin \u2014 ne kadar alan ve g\u00fc\u00e7 t\u00fcketti\u011fini kontrol edin.<\/li>\n<\/ul>\n\n<ol start=\"3\" class=\"wp-block-list\">\n<li><strong>\u00d6zellik benimsenmesi ve kullan\u0131m\u0131<\/strong><\/li>\n<\/ol>\n\n<ul class=\"wp-block-list\">\n<li><strong>Evet veya Hay\u0131r.<\/strong>  Hangi \u00f6zelliklerin ilgi oda\u011f\u0131 oldu\u011funu ve hangilerinin arka planda kald\u0131\u011f\u0131n\u0131 belirleyin.<\/li>\n\n\n\n<li><strong>Bahar Temizli\u011fi.<\/strong>  Kimsenin ilgilenmedi\u011fi \u00f6zellikleri d\u00fczenleyin veya at\u0131n.<\/li>\n<\/ul>\n\n<ol start=\"4\" class=\"wp-block-list\">\n<li><strong>Yan\u0131t s\u00fcresi ve geri bildirimlerin dahil edilmesi<\/strong><\/li>\n<\/ol>\n\n<ul class=\"wp-block-list\">\n<li><strong>H\u0131zl\u0131 Reaksiyon.<\/strong>  Kullan\u0131c\u0131 sorgular\u0131n\u0131 kurtarmak i\u00e7in ne kadar h\u0131zl\u0131 harekete ge\u00e7ti\u011finizi kontrol edin.<\/li>\n\n\n\n<li><strong>Kullan\u0131c\u0131 Sesleri \u00d6nemlidir. <\/strong> Kullan\u0131c\u0131 fikirlerinin uygulaman\u0131za ne kadar iyi yans\u0131d\u0131\u011f\u0131n\u0131 g\u00f6r\u00fcn.<\/li>\n<\/ul>\n\n<h2 class=\"wp-block-heading\" id=\"conclusion\">Sonu\u00e7<\/h2>\n\n<p>Art\u0131k \u00fcr\u00fcn\u00fcn\u00fcz\u00fcn ger\u00e7ekte ne kadar ba\u015far\u0131l\u0131 oldu\u011funa cevap verebilecek tek bir metrik olmad\u0131\u011f\u0131n\u0131 a\u00e7\u0131k\u00e7a g\u00f6rebilirsiniz. Bu, birbirini dinamik olarak etkileyebilen b\u00fcy\u00fck bir KPI k\u00fcmesidir. Bu nedenle, belirli g\u00f6stergeleri \u00f6l\u00e7mekten uygulaman\u0131z\u0131n veya oyununuzun genel ASO portresini \u00e7izmeye ge\u00e7melisiniz. Verinin g\u00fcc\u00fcn\u00fc k\u00fc\u00e7\u00fcmsemeyin ve herhangi bir ASO g\u00fcncellemesi yaparken &#8216;b\u00f6l ve y\u00f6net&#8217; kural\u0131n\u0131 takip etmeyi unutmay\u0131n. Bu, bir seferde sadece bir \u00f6\u011feyi de\u011fi\u015ftirmeniz ve herhangi bir ASO \u00e7abas\u0131n\u0131 d\u0131\u015f reklam ve sosyal medya pazarlama \u00e7abalar\u0131ndan ay\u0131rman\u0131z gerekti\u011fi anlam\u0131na gelir. Uygulama ma\u011fazas\u0131 optimizasyon \u00e7abalar\u0131n\u0131z\u0131n etkinli\u011fini do\u011fru bir \u015fekilde \u00f6l\u00e7mek i\u00e7in, d\u00f6n\u00fc\u015f\u00fcm oran\u0131, anahtar kelime s\u0131ralamas\u0131 ve kullan\u0131c\u0131 elde tutma gibi temel <a href=\"https:\/\/asolytics.pro\/blog\/post\/aso-vocabulary\/\" target=\"_blank\" rel=\"noreferrer noopener\">ASO terminolojisine<\/a> a\u015fina olman\u0131z \u00e7ok \u00f6nemlidir.     <\/p>\n\n<p>Ayr\u0131ca, ASO hedeflerini belirlerken m\u00fcmk\u00fcn oldu\u011funca ger\u00e7ek\u00e7i olmal\u0131 ve bir pazarlama stratejisi geli\u015ftirmeye ve uygulamaya yeterli zaman ve \u00e7aba harcamal\u0131s\u0131n\u0131z. Yakla\u015f\u0131mlarla deney yapmaktan korkmay\u0131n ve \u00fcr\u00fcn\u00fcn ne kadar iyi \u00e7al\u0131\u015ft\u0131\u011f\u0131na yak\u0131ndan dikkat edin. \u0130yi bir \u00fcr\u00fcn olmadan iyi bir ASO olmaz, ancak iyi bir \u00fcr\u00fcn de y\u00fcksek kaliteli ASO olmadan ba\u015far\u0131ya ula\u015famaz!  <\/p>\n","protected":false},"excerpt":{"rendered":"<p>ASO ve uygulama KPI&#8217;lar\u0131n\u0131 nas\u0131l \u00f6l\u00e7ece\u011finizi mi merak ediyorsunuz? Kapsaml\u0131 ASO rehberimiz t\u00fcm bunlar\u0131 sizin i\u00e7in netle\u015ftirecektir.  <\/p>\n","protected":false},"author":2,"featured_media":6548,"template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}}},"academy_category":[27],"class_list":["post-6547","academy","type-academy","status-publish","has-post-thumbnail","hentry","academy_category-general-aso"],"acf":[],"_links":{"self":[{"href":"https:\/\/asolytics.pro\/tr\/wp-json\/wp\/v2\/academy\/6547","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/asolytics.pro\/tr\/wp-json\/wp\/v2\/academy"}],"about":[{"href":"https:\/\/asolytics.pro\/tr\/wp-json\/wp\/v2\/types\/academy"}],"author":[{"embeddable":true,"href":"https:\/\/asolytics.pro\/tr\/wp-json\/wp\/v2\/users\/2"}],"version-history":[{"count":6,"href":"https:\/\/asolytics.pro\/tr\/wp-json\/wp\/v2\/academy\/6547\/revisions"}],"predecessor-version":[{"id":6915,"href":"https:\/\/asolytics.pro\/tr\/wp-json\/wp\/v2\/academy\/6547\/revisions\/6915"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/asolytics.pro\/tr\/wp-json\/wp\/v2\/media\/6548"}],"wp:attachment":[{"href":"https:\/\/asolytics.pro\/tr\/wp-json\/wp\/v2\/media?parent=6547"}],"wp:term":[{"taxonomy":"academy_category","embeddable":true,"href":"https:\/\/asolytics.pro\/tr\/wp-json\/wp\/v2\/academy_category?post=6547"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}