{"id":6577,"date":"2024-10-29T11:59:47","date_gmt":"2024-10-29T11:59:47","guid":{"rendered":"https:\/\/asolytics.pro\/academy\/post\/uygulama-donusum-orani-pazarlama-etkinligi-degerlendirme-araci\/"},"modified":"2025-04-14T14:24:52","modified_gmt":"2025-04-14T14:24:52","slug":"app-conversion-rate","status":"publish","type":"academy","link":"https:\/\/asolytics.pro\/tr\/academy\/post\/app-conversion-rate\/","title":{"rendered":"Uygulama D\u00f6n\u00fc\u015f\u00fcm Oran\u0131: Pazarlama Etkinli\u011fi De\u011ferlendirme Arac\u0131"},"content":{"rendered":"\n<p>Ta\u015f\u0131nabilir cihazlar hayat\u0131m\u0131z\u0131n bir par\u00e7as\u0131 haline gelmi\u015ftir. \u0130statistiklere g\u00f6re, \u00e7o\u011fu kullan\u0131c\u0131 bilgi aramak i\u00e7in ak\u0131ll\u0131 telefonlar\u0131 tercih etmektedir. Bu sebeple, dijital ma\u011fazalar \u00e7ok say\u0131da farkl\u0131 oyun ve uygulama sunmaktad\u0131r. Mobil cihazlar i\u00e7in mevcut olan \u00fcr\u00fcnlerin say\u0131s\u0131 her ge\u00e7en g\u00fcn artmaktad\u0131r. Bu \u00e7e\u015fitlilik i\u00e7inde yaz\u0131l\u0131m\u0131n\u0131z\u0131 nas\u0131l g\u00f6r\u00fcn\u00fcr k\u0131labilirsiniz ve <a href=\"https:\/\/asolytics.pro\/blog\/post\/how-to-rate-apps-and-write-app-reviews\/\">bir uygulamay\u0131 nas\u0131l derecelendirirsiniz<\/a>? Uygulama d\u00f6n\u00fc\u015f\u00fcm oran\u0131 ne kadar \u00f6nemlidir? Ve hangi g\u00f6stergelere odaklanmal\u0131s\u0131n\u0131z?      <\/p>\n\n<p>Uygulama Ma\u011fazas\u0131 Optimizasyonu (ASO), bu ve di\u011fer bir\u00e7ok yayg\u0131n soruya cevap vermektedir. Bu teknikler b\u00fct\u00fcn\u00fc, kullan\u0131c\u0131lar dijital ma\u011fazalarda bir oyun veya uygulama arad\u0131\u011f\u0131nda \u00fcr\u00fcn\u00fcn\u00fcz\u00fcn \u00fcst s\u0131ralarda yer almas\u0131n\u0131 ama\u00e7lamaktad\u0131r. Uygulamada g\u00f6r\u00fcld\u00fc\u011f\u00fc \u00fczere, insanlar \u00e7o\u011funlukla arama sonu\u00e7lar\u0131nda ilk s\u0131ralarda yer alan \u00f6\u011feleri indirmektedir. ASO&#8217;nun en kritik ve karma\u015f\u0131k bile\u015fenlerinden biri, se\u00e7ilen stratejinin etkinli\u011fini belirlemeye yard\u0131mc\u0131 olan d\u00f6n\u00fc\u015f\u00fcm oran\u0131d\u0131r. Bu makalede, d\u00f6n\u00fc\u015f\u00fcm oran\u0131n\u0131n ne oldu\u011funu, hangi fakt\u00f6rlerin onu etkiledi\u011fini ve \u00fcr\u00fcn\u00fcn\u00fcz\u00fcn d\u00f6n\u00fc\u015f\u00fcm oran\u0131n\u0131 nas\u0131l art\u0131rabilece\u011finizi \u00f6\u011freneceksiniz.    <\/p>\n\n<div class=\"wp-block-rank-math-toc-block\" id=\"rank-math-toc\"><h2>Table of Contents<\/h2><nav><ul><li><a href=\"#app-store-conversion-rate-definition\">Uygulama Ma\u011fazas\u0131 D\u00f6n\u00fc\u015f\u00fcm Oran\u0131 Tan\u0131m\u0131<\/a><\/li><li><a href=\"#app-conversion-rate-types\">Uygulama D\u00f6n\u00fc\u015f\u00fcm Oran\u0131 T\u00fcrleri<\/a><\/li><li><a href=\"#calculating-app-store-and-google-play-conversion-rate\">App Store ve Google Play D\u00f6n\u00fc\u015f\u00fcm Oran\u0131n\u0131 Hesaplama<\/a><\/li><li><a href=\"#elements-affecting-conversion-rate\">D\u00f6n\u00fc\u015f\u00fcm Oran\u0131n\u0131 Etkileyen Unsurlar<\/a><\/li><li><a href=\"#icon\">\u0130kon<\/a><\/li><li><a href=\"#name\">\u0130sim<\/a><\/li><li><a href=\"#screenshots\">Ekran G\u00f6r\u00fcnt\u00fcleri<\/a><\/li><li><a href=\"#videos\">Videolar<\/a><\/li><li><a href=\"#description\">A\u00e7\u0131klama<\/a><\/li><li><a href=\"#rating\">Derecelendirme<\/a><\/li><li><a href=\"#how-to-improve-conversion-rate\">D\u00f6n\u00fc\u015f\u00fcm Oran\u0131n\u0131 Nas\u0131l \u0130yile\u015ftirebilirsiniz<\/a><\/li><li><a href=\"#increase-app-conversion-rate\">Uygulama D\u00f6n\u00fc\u015f\u00fcm Oran\u0131n\u0131 Art\u0131r\u0131n<\/a><\/li><\/ul><\/nav><\/div>\n\n<h2 class=\"wp-block-heading\" id=\"app-store-conversion-rate-definition\">Uygulama Ma\u011fazas\u0131 D\u00f6n\u00fc\u015f\u00fcm Oran\u0131 Tan\u0131m\u0131<\/h2>\n\n<p>Uygulama d\u00f6n\u00fc\u015f\u00fcm oran\u0131 nedir? Bu terim genellikle toplam sayfa g\u00f6r\u00fcnt\u00fcleme say\u0131s\u0131na k\u0131yasla \u00fcr\u00fcn y\u00fckleme say\u0131s\u0131 oran\u0131n\u0131 ifade etmektedir. <\/p>\n\n<p>Bu g\u00f6sterge ne kadar y\u00fcksek olursa, varl\u0131klar\u0131n\u0131z o kadar iyi optimize edilmi\u015f demektir. Ancak, herkesin rehber olarak kullanabilece\u011fi evrensel olarak iyi bir y\u00fczde yoktur. \u0130yi bir oran, farkl\u0131 b\u00f6lgeler, ma\u011fazalar ve kategoriler i\u00e7in \u00f6nemli \u00f6l\u00e7\u00fcde de\u011fi\u015febilir. Ayr\u0131ca, piyasa durumu ve kullan\u0131c\u0131 talebinin her g\u00fcn de\u011fi\u015fti\u011fi g\u00f6z \u00f6n\u00fcne al\u0131nd\u0131\u011f\u0131nda, ortalama uygulama indirme d\u00f6n\u00fc\u015f\u00fcm oran\u0131 da bazen y\u00fckselebilir ve d\u00fc\u015febilir.   <\/p>\n\n<h2 class=\"wp-block-heading\" id=\"app-conversion-rate-types\">Uygulama D\u00f6n\u00fc\u015f\u00fcm Oran\u0131 T\u00fcrleri<\/h2>\n\n<p>Farkl\u0131 platformlar, geli\u015ftiricilere ve yay\u0131nc\u0131lara \u00e7e\u015fitli d\u00f6n\u00fc\u015f\u00fcm oran\u0131 istatistiklerine eri\u015fim sa\u011flamaktad\u0131r. Uzmanlar, kullan\u0131c\u0131 aktivitesine ba\u011fl\u0131 olarak d\u00f6rt t\u00fcr ay\u0131rt etmektedir: <\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>G\u00f6sterimden ma\u011faza g\u00f6r\u00fcnt\u00fclemeye<\/strong>, bir ki\u015fi anahtar kelimeyle bir uygulama ararken, arama sonu\u00e7lar\u0131nda \u00fcr\u00fcn\u00fcn\u00fcze dikkat etti\u011finde ve sayfas\u0131n\u0131 a\u00e7t\u0131\u011f\u0131nda ger\u00e7ekle\u015fir.<\/li>\n\n\n\n<li><strong>Ma\u011faza g\u00f6r\u00fcnt\u00fclemeden y\u00fcklemeye.<\/strong> Ki\u015fisel sayfay\u0131 inceledikten sonra, bir ziyaret\u00e7i yaz\u0131l\u0131m\u0131n\u0131zla ilgilenirse, onu cihaz\u0131na indirir.<\/li>\n\n\n\n<li><strong>G\u00f6sterimden y\u00fcklemeye<\/strong>, genellikle bir m\u00fc\u015fteri \u00fcr\u00fcn\u00fcn\u00fcz\u00fc a\u00e7\u0131klama sayfas\u0131n\u0131 a\u00e7madan do\u011frudan listeden indirdi\u011finde ger\u00e7ekle\u015fir. Uygulamada g\u00f6r\u00fcld\u00fc\u011f\u00fc \u00fczere, bu nadiren ger\u00e7ekle\u015fir ve genellikle b\u00fcy\u00fck ba\u015fl\u0131klarla olur. <\/li>\n\n\n\n<li><strong>Y\u00fcklemeden sat\u0131\u015fa.<\/strong> Bu, se\u00e7ti\u011finiz monetizasyon y\u00f6ntemine ba\u011fl\u0131d\u0131r. Y\u00fcklemeden sonra, baz\u0131 uygulamalarda abonelik sat\u0131n alma veya <a href=\"https:\/\/asolytics.pro\/tr\/academy\/post\/uygulama-donusum-orani-pazarlama-etkinligi-degerlendirme-araci\/\">uygulama i\u00e7i sat\u0131n almalar<\/a> ima edilir. <\/li>\n<\/ul>\n\n<p>Yaz\u0131l\u0131m\u0131n\u0131z\u0131n tam olarak ne sundu\u011funa ba\u011fl\u0131 olarak \u00e7ok \u015feyin de\u011fi\u015fti\u011fini unutmay\u0131n. \u00c7o\u011fu durumda, mobil uygulama d\u00f6n\u00fc\u015f\u00fcm oran\u0131 s\u00f6z konusu oldu\u011funda, bu \u00fcr\u00fcn\u00fcn\u00fcz\u00fcn y\u00fcklemeleridir. Elbette, faaliyetinizin ba\u015far\u0131s\u0131 i\u00e7in bunlar organik y\u00fcklemeler olmal\u0131d\u0131r, yani kullan\u0131c\u0131lar uygulamay\u0131 \u00f6nerilen i\u015flevsellikle ilgilendikleri i\u00e7in kendi inisiyatifleriyle indirmelidir.  <\/p>\n\n<p>Bununla birlikte, bir di\u011fer \u00f6nemli g\u00f6sterge, <strong>elde tutma oran\u0131<\/strong> olarak adland\u0131r\u0131lmaktad\u0131r. Bir geli\u015ftirici olarak, sadece bir m\u00fc\u015fterinin \u00fcr\u00fcn\u00fcn\u00fcz\u00fc indirmesini sa\u011flamak de\u011fil, ayn\u0131 zamanda uzun bir s\u00fcre boyunca kullanmas\u0131n\u0131 sa\u011flamak da \u00f6nemlidir. Kullan\u0131c\u0131lar\u0131n yaz\u0131l\u0131m\u0131 ilk kullan\u0131mdan sonra terk etti\u011fi zamanlar vard\u0131r. Bu, uygulama ma\u011fazalar\u0131ndaki optimize edilmi\u015f uygulama a\u00e7\u0131klamas\u0131na (ve di\u011fer unsurlara) ra\u011fmen, bir kullan\u0131c\u0131n\u0131n arad\u0131\u011f\u0131 i\u015flevselli\u011fi sunmad\u0131\u011f\u0131n\u0131z anlam\u0131na gelir.   <\/p>\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Y\u00fcklemeler ve elde tutma oranlar\u0131 aras\u0131ndaki fark, \u00fcr\u00fcn\u00fcn\u00fcz\u00fcn uygulama sayfas\u0131 taraf\u0131ndan olu\u015fturulan ziyaret\u00e7i beklentilerini ne kadar iyi kar\u015f\u0131lad\u0131\u011f\u0131n\u0131 de\u011ferlendirmenize olanak tan\u0131r. <strong>\u2014<\/strong> Asolytics Ekibi<\/p>\n<\/blockquote>\n\n<h2 class=\"wp-block-heading\" id=\"calculating-app-store-and-google-play-conversion-rate\">App Store ve Google Play D\u00f6n\u00fc\u015f\u00fcm Oran\u0131n\u0131 Hesaplama<\/h2>\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"621\" src=\"https:\/\/asolytics.pro\/wp-content\/uploads\/2024\/10\/11.3_aaa-1024x621.png\" alt=\"App Store ve Google Play D&#xF6;n&#xFC;&#x15F;&#xFC;m Oran&#x131;\" class=\"wp-image-5005\" srcset=\"https:\/\/asolytics.pro\/wp-content\/uploads\/2024\/10\/11.3_aaa-1024x621.png 1024w, https:\/\/asolytics.pro\/wp-content\/uploads\/2024\/10\/11.3_aaa-300x182.png 300w, https:\/\/asolytics.pro\/wp-content\/uploads\/2024\/10\/11.3_aaa-768x466.png 768w, https:\/\/asolytics.pro\/wp-content\/uploads\/2024\/10\/11.3_aaa.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<p>Her platform i\u00e7in oran\u0131 kendi ba\u015f\u0131n\u0131za hesaplamak zor de\u011fildir. Diyelim ki ana rakam\u0131n\u0131z \u00fcr\u00fcn indirme say\u0131s\u0131d\u0131r. Bu durumda, toplam sayfa ziyaret\u00e7ileri aras\u0131ndan ak\u0131ll\u0131 telefonlar\u0131na yaz\u0131l\u0131m\u0131n\u0131z\u0131 y\u00fckleyen ki\u015filerin y\u00fczdesini temsil edecektir. Ancak, bunun yeterince iyi bir g\u00f6sterge oldu\u011funu veya optimizasyon \u00fczerinde \u00e7al\u0131\u015fman\u0131z gerekti\u011fini nas\u0131l bilirsiniz?   <\/p>\n\n<p>Kategori ortalamalar\u0131na ve Google Play veya iTunes Connect&#8217;in \u00fcr\u00fcn\u00fcn\u00fcz i\u00e7in g\u00f6sterdi\u011fi oranlara odaklanabilirsiniz. Verileriniz istatistiklerden \u00e7ok daha d\u00fc\u015f\u00fckse, <a href=\"https:\/\/asolytics.pro\/tr\/academy\/post\/asoyu-nasil-olceceginize-dair-kapsamli-rehber\/\">ASO stratejinizi<\/a> yeniden g\u00f6zden ge\u00e7irmeniz gerekir. Her platformun kendine \u00f6zg\u00fc \u00f6zellikleri vard\u0131r. App Store ve Google Play d\u0131\u015f\u0131nda ba\u015fka dijital ma\u011fazalar olsa da, d\u00fcnyadaki cihazlar\u0131n b\u00fcy\u00fck \u00e7o\u011funlu\u011fu bunlar\u0131 kullanmaktad\u0131r.   <\/p>\n\n<h2 class=\"wp-block-heading\" id=\"elements-affecting-conversion-rate\">D\u00f6n\u00fc\u015f\u00fcm Oran\u0131n\u0131 Etkileyen Unsurlar<\/h2>\n\n<p>Herhangi bir dijital ma\u011fazadaki bir uygulama veya oyun sayfas\u0131 birka\u00e7 temel unsurdan olu\u015fur. Ayr\u0131nt\u0131l\u0131 liste her platform i\u00e7in biraz farkl\u0131 olsa da, temel detaylar ayn\u0131d\u0131r. Bu nedenle, d\u00f6n\u00fc\u015f\u00fcm oranlar\u0131n\u0131 art\u0131rmak i\u00e7in kullanabilece\u011finiz bir\u00e7ok y\u00f6ntem vard\u0131r.  <\/p>\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"621\" src=\"https:\/\/asolytics.pro\/wp-content\/uploads\/2024\/10\/11.2_aaa-1024x621.png\" alt=\"uygulama d&#xF6;n&#xFC;&#x15F;&#xFC;m oran&#x131;\" class=\"wp-image-5001\" srcset=\"https:\/\/asolytics.pro\/wp-content\/uploads\/2024\/10\/11.2_aaa-1024x621.png 1024w, https:\/\/asolytics.pro\/wp-content\/uploads\/2024\/10\/11.2_aaa-300x182.png 300w, https:\/\/asolytics.pro\/wp-content\/uploads\/2024\/10\/11.2_aaa-768x466.png 768w, https:\/\/asolytics.pro\/wp-content\/uploads\/2024\/10\/11.2_aaa.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<h2 class=\"wp-block-heading\" id=\"icon\">\u0130kon<\/h2>\n\n<p>\u0130kon, \u00f6ncelikle kullan\u0131c\u0131lar\u0131n g\u00f6z\u00fcne \u00e7arpan detaylardan biridir. D\u00f6n\u00fc\u015f\u00fcm oran\u0131n\u0131n art\u0131r\u0131lmas\u0131nda \u00f6nemli bir rol oynar. Bu nedenle, belirli bir ma\u011fazan\u0131n teknik gereksinimlerini a\u00e7\u0131k\u00e7a kar\u015f\u0131lamal\u0131 ve ziyaret\u00e7iler i\u00e7in g\u00f6rsel olarak \u00e7ekici olmal\u0131d\u0131r. \u0130kon, \u00fcr\u00fcn\u00fcn\u00fcz\u00fc rakiplerinden ay\u0131rt etmeli, ancak bu &#8216;tipik&#8217; detaylar\u0131 d\u0131\u015far\u0131da b\u0131rakmak anlam\u0131na gelmez.   <\/p>\n\n<h2 class=\"wp-block-heading\" id=\"name\">\u0130sim<\/h2>\n\n<p>Ba\u015fl\u0131k, kullan\u0131c\u0131lar\u0131n hemen fark etti\u011fi bir di\u011fer unsurdur. Optimizasyon i\u00e7in, ba\u015fl\u0131\u011f\u0131 yazarken <a href=\"https:\/\/asolytics.pro\/tr\/academy\/post\/aso-anahtar-kelimeleri-ana-app-store-listeleme-metin-varliklarini-nasil-optimize-edersiniz\/\">en alakal\u0131 anahtar kelimeyi<\/a> kullanmal\u0131s\u0131n\u0131z. Uygulamada aratt\u0131\u011f\u0131 ifade bulunan uygulamalar\u0131 ziyaret\u00e7ilerin daha \u00e7ok indirdi\u011fi pratikte g\u00f6r\u00fclmektedir.  <\/p>\n\n<h2 class=\"wp-block-heading\" id=\"screenshots\">Ekran G\u00f6r\u00fcnt\u00fcleri<\/h2>\n\n<p>Ekran g\u00f6r\u00fcnt\u00fcleri, \u00fcr\u00fcn\u00fcn\u00fcz\u00fcn k\u0131sa grafik a\u00e7\u0131klamalar\u0131 olarak adland\u0131r\u0131labilir. Birka\u00e7 slayd\u0131 izledikten sonra, bir ki\u015fi odak noktas\u0131n\u0131, uygulaman\u0131n ana \u00f6z\u00fcn\u00fc, mevcut i\u015flevselli\u011fi ve \u00e7ok daha fazlas\u0131n\u0131 anlamal\u0131d\u0131r. T\u00fcr, say\u0131 ve ekran g\u00f6r\u00fcnt\u00fcs\u00fc kompozisyonu, yaz\u0131l\u0131m\u0131n\u0131z\u0131n \u00f6zelliklerine, b\u00f6lgelere ve belirli platform gereksinimlerine ba\u011fl\u0131 olarak de\u011fi\u015febilir. Blogumuzda <a href=\"https:\/\/asolytics.pro\/tr\/academy\/post\/app-store-ipuclari-uygulama-ve-mobil-oyun-ikonu-ekran-goruntuleri-ve-videolari\/\">mobil oyun ikonu<\/a> hakk\u0131nda daha fazla bilgi edinebilirsiniz.   <\/p>\n\n<h2 class=\"wp-block-heading\" id=\"videos\">Videolar<\/h2>\n\n<p>Tan\u0131t\u0131m videolar\u0131, \u00fcr\u00fcn\u00fcn\u00fcz\u00fcn indirme oran\u0131n\u0131 \u00f6nemli \u00f6l\u00e7\u00fcde art\u0131rabilir, ancak t\u00fcm uygulamalar ger\u00e7ekten b\u00f6yle bir unsura ihtiya\u00e7 duymaz. Bununla birlikte, bunlar\u0131n yard\u0131m\u0131yla kullan\u0131c\u0131lara yaz\u0131l\u0131m\u0131n\u0131z hakk\u0131nda biraz daha fazla bilgi verebilirsiniz. <\/p>\n\n<h2 class=\"wp-block-heading\" id=\"description\">A\u00e7\u0131klama<\/h2>\n\n<p>Ekran g\u00f6r\u00fcnt\u00fcleri ve videolar bir \u00fcr\u00fcn hakk\u0131nda k\u0131sa grafik bilgiler ise, a\u00e7\u0131klama ana i\u015flevler ve benzersiz \u00f6zellikler hakk\u0131nda daha ayr\u0131nt\u0131l\u0131 bilgi verebilece\u011finiz metin bile\u015fenidir. \u00d6nemli ve m\u00fc\u015fteri i\u00e7in \u00e7ekici verileri ba\u015flang\u0131\u00e7ta yerle\u015ftirmek daha iyidir, \u00e7\u00fcnk\u00fc t\u00fcm ziyaret\u00e7iler a\u00e7\u0131klamalar\u0131 sonuna kadar okumaz. <\/p>\n\n<h2 class=\"wp-block-heading\" id=\"rating\">De\u011ferlendirme<\/h2>\n\n<p>Ortalama \u00fcr\u00fcn de\u011ferlendirmesi ve yorum say\u0131s\u0131 da d\u00f6n\u00fc\u015f\u00fcm oran\u0131n\u0131 olumlu veya olumsuz etkileyebilir. \u00c7o\u011fu durumda, kullan\u0131c\u0131lar bir uygulamay\u0131 indirmeden \u00f6nce de\u011ferlendirmesine bakarlar. Bir\u00e7ok ki\u015fi yorumlara g\u00fcvenir \u00e7\u00fcnk\u00fc bunlar\u0131n ger\u00e7ek ki\u015filer taraf\u0131ndan deneyimlerine dayanarak yaz\u0131ld\u0131\u011f\u0131 varsay\u0131l\u0131r.  <\/p>\n\n<h2 class=\"wp-block-heading\" id=\"how-to-improve-conversion-rate\">D\u00f6n\u00fc\u015f\u00fcm Oran\u0131 Nas\u0131l \u0130yile\u015ftirilir<\/h2>\n\n<p>CRO, yukar\u0131da listelenen unsurlar\u0131 geli\u015ftirerek oran\u0131 iyile\u015ftirmeye y\u00f6nelik bir dizi \u00f6nlemdir. Do\u011fru anlamsal \u00e7ekirdek olu\u015fturman\u0131n, ilk izlenimler \u00fczerinde \u00e7al\u0131\u015fman\u0131n ve her platformun teknik gereksinimlerini kar\u015f\u0131laman\u0131n yan\u0131 s\u0131ra, a\u015fa\u011f\u0131daki ad\u0131mlar\u0131 da atabilirsiniz. <\/p>\n\n<ol class=\"wp-block-list\">\n<li><strong>Analiti\u011fi ba\u011flay\u0131n<\/strong><br\/>\u015eu anda bir\u00e7ok hizmet, bir pazarlama kampanyas\u0131n\u0131n etkinli\u011fini de\u011ferlendirmenize olanak tan\u0131r. \u0130ndirmelerin dinamikleri, reklam g\u00f6sterim say\u0131s\u0131n\u0131n y\u00fcklemelere oran\u0131, indirme kaynaklar\u0131 ve benzeri bilgileri edinebilirsiniz. Bu veriler, \u00e7abalar\u0131n\u0131z\u0131n ne kadar \u00fcretken oldu\u011funu anlaman\u0131za yard\u0131mc\u0131 olacak ve zay\u0131f y\u00f6nlerinizi g\u00f6stererek uygulama y\u00fcklemelerini nas\u0131l art\u0131raca\u011f\u0131n\u0131z\u0131 anlaman\u0131z\u0131 sa\u011flayacakt\u0131r. Kampanyan\u0131n ve uygulaman\u0131n verimlili\u011finin <a href=\"https:\/\/asolytics.pro\/tr\/academy\/post\/asoyu-nasil-olceceginize-dair-kapsamli-rehber\/\">derinlemesine analizi<\/a> ile d\u00f6n\u00fc\u015f\u00fcm maliyetinizi optimize edebilirsiniz.   <\/li>\n\n\n\n<li><strong>Hedef kitleyi inceleyin<\/strong><br\/>Hedef kitlenizi anlamak, herhangi bir i\u015fin ba\u015far\u0131s\u0131n\u0131n ayr\u0131lmaz bir par\u00e7as\u0131d\u0131r. M\u00fc\u015fterilerinizin isteklerini dinleyin ve onlara ihtiya\u00e7 duyduklar\u0131 i\u00e7eri\u011fi sunun. Segmentasyon ve ki\u015fiselle\u015ftirme, ba\u015fl\u0131\u011f\u0131n\u0131z\u0131 kullan\u0131c\u0131lar i\u00e7in ger\u00e7ekten \u00f6nemli hale getirmenize ve <a href=\"https:\/\/asolytics.pro\/app-store\/worldwide\/top-grossing\/overall\">iPhone ve Android i\u00e7in en iyi uygulamalar<\/a> listesine girmenize yard\u0131mc\u0131 olabilir.  <\/li>\n\n\n\n<li><strong>Yorumlarla \u00e7al\u0131\u015f\u0131n<\/strong><br\/>Yukar\u0131da belirtildi\u011fi gibi, bir\u00e7ok ki\u015fi bir \u00fcr\u00fcn\u00fc indirmeye karar verirken <a href=\"https:\/\/asolytics.pro\/tr\/academy\/post\/aso-incelemeleri-ve-puanlamalari-bunlari-avantajiniza-kullanin\/\">de\u011ferlendirmelere ve yorumlara<\/a> dikkat eder. \u0130statistiklere g\u00f6re, \u00e7o\u011fu ziyaret\u00e7i \u00fc\u00e7 y\u0131ld\u0131z\u0131n alt\u0131nda de\u011ferlendirmeye sahip bir \u00fcr\u00fcn\u00fc indirmeyi reddeder. B\u00f6ylece, t\u00fcm optimizasyon eylemleriniz d\u00fc\u015f\u00fck de\u011ferlendirmeler nedeniyle iptal edilebilir. Yorumlar\u0131 okuyun, olumsuz tepkileri bulun ve hatalar\u0131 d\u00fczeltmek i\u00e7in \u00e7al\u0131\u015f\u0131n. Ayr\u0131ca, uygulaman\u0131za bir \u00fcr\u00fcn de\u011ferlendirme talebi ekleyin.    <\/li>\n\n\n\n<li><strong>A\/B testi ger\u00e7ekle\u015ftirin<\/strong><br\/>Ziyaret\u00e7i duyarl\u0131l\u0131\u011f\u0131 \u00fczerinde hangi simge veya videonun en iyi etkiye sahip oldu\u011funu belirlemek i\u00e7in d\u00fczenli olarak <a href=\"https:\/\/asolytics.pro\/blog\/post\/how-to-ab-test-app-icon\/\">A\/B test uygulamas\u0131<\/a> ger\u00e7ekle\u015ftirin. Bu, \u00fcr\u00fcn sayfan\u0131z\u0131 ger\u00e7ekten ilgi \u00e7ekici hale getirmenize yard\u0131mc\u0131 olacakt\u0131r. Hedef kitle bir \u00f6l\u00e7\u00fcde farkl\u0131 oldu\u011fundan, her ma\u011faza i\u00e7in benzersiz i\u00e7erik olu\u015fturmak tavsiye edilir.  <\/li>\n\n\n\n<li>\u3008ci id=&#8221;gid_0&#8243;\u3009Kullan\u0131c\u0131 deneyimini iyile\u015ftirin\u3008\/ci\u3009\u3008br\/\u3009Ziyaret\u00e7ilerin yaz\u0131l\u0131m\u0131n\u0131z\u0131 indirmelerini sa\u011flamak ve onlar\u0131 uzun s\u00fcre sizinle kalmaya te\u015fvik etmek i\u00e7in uygulamay\u0131 herkes i\u00e7in uygun ve anla\u015f\u0131l\u0131r hale getirmek \u00f6nemlidir. Kurulum, kay\u0131t, al\u0131\u015fveri\u015f ve benzeri t\u00fcm temel ad\u0131mlar m\u00fcmk\u00fcn oldu\u011funca basit bir \u015fekilde uygulanmal\u0131d\u0131r. Ayr\u0131ca, kullan\u0131c\u0131lar\u0131n\u0131z\u0131 her zaman g\u00fcncellemeler, promosyonlar ve di\u011fer haberler hakk\u0131nda bilgilendirerek onlar\u0131 ilgili tutun.  <\/li>\n<\/ol>\n\n<h2 class=\"wp-block-heading\" id=\"increase-app-conversion-rate\">Uygulama D\u00f6n\u00fc\u015f\u00fcm Oran\u0131n\u0131 Art\u0131r\u0131n<\/h2>\n\n<p>D\u00f6n\u00fc\u015f\u00fcm oran\u0131, ASO stratejinizin etkinli\u011finin temel bir g\u00f6stergesidir. Yeni kullan\u0131c\u0131lar bulma ve elde tutma s\u00fcreci uzun ve maliyetli oldu\u011fundan, \u00e7abalar\u0131n\u0131z\u0131n ne kadar verimli oldu\u011fu ve \u00e7al\u0131\u015fman\u0131zdaki zay\u0131f noktalar\u0131n neler oldu\u011fu konusunda net olman\u0131z gerekmektedir. <\/p>\n\n<p>Metrikler uygulaman\u0131z\u0131n \u00f6zelliklerine, kategorisine, b\u00f6lgesine, platformuna ve di\u011fer fakt\u00f6rlere ba\u011fl\u0131 olarak farkl\u0131l\u0131k g\u00f6sterebilse de, \u00e7al\u0131\u015fman\u0131z\u0131n ne kadar iyi oldu\u011funu g\u00f6steren baz\u0131 kriterler hala mevcuttur. \u00d6rne\u011fin, y\u00fcksek bir arama-y\u00fckleme d\u00f6n\u00fc\u015f\u00fcm oran\u0131na sahipseniz, bu g\u00f6rsellerinizin iyi optimize edildi\u011fi anlam\u0131na gelir. Ayn\u0131 zamanda, sayfa g\u00f6r\u00fcnt\u00fclemelerinden y\u00fcklemelere d\u00fc\u015f\u00fck bir d\u00f6n\u00fc\u015f\u00fcm oran\u0131, i\u00e7eri\u011finizi optimize etmeye (de\u011ferlendirmelerle \u00e7al\u0131\u015fma, a\u00e7\u0131klamay\u0131 yeniden yazma vb.) daha fazla dikkat etmeniz gerekti\u011fini g\u00f6sterir.  <\/p>\n\n<p>ASO&#8217;nun t\u00fcm inceliklerini ve her ma\u011fazan\u0131n \u00f6zelliklerini bilmek kolay de\u011fildir. Bu nedenle, uzmanla\u015fm\u0131\u015f platformlar uygulamalar\u0131 ve oyunlar\u0131 optimize etme hizmetleri sunmaktad\u0131r. Kullan\u0131\u015fl\u0131 ara\u00e7lar sayesinde \u00e7al\u0131\u015fman\u0131z\u0131n sonu\u00e7lar\u0131n\u0131 g\u00fcnl\u00fck olarak ayr\u0131nt\u0131l\u0131 bir \u015fekilde analiz edebilir, etkili kararlar alabilir ve \u00e7abalar\u0131n\u0131zdan en iyi \u015fekilde yararlanabilirsiniz.  <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Uygulama d\u00f6n\u00fc\u015f\u00fcm oran\u0131, ASO etkinli\u011fini de\u011ferlendirmede esasl\u0131 bir metriktir. Uygulama ma\u011fazas\u0131 d\u00f6n\u00fc\u015f\u00fcm oran\u0131n\u0131 basit ad\u0131mlarla nas\u0131l iyile\u015ftirece\u011finizi \u00f6\u011frenin.  <\/p>\n","protected":false},"author":4,"featured_media":6578,"template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}}},"academy_category":[27],"class_list":["post-6577","academy","type-academy","status-publish","has-post-thumbnail","hentry","academy_category-general-aso"],"acf":[],"_links":{"self":[{"href":"https:\/\/asolytics.pro\/tr\/wp-json\/wp\/v2\/academy\/6577","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/asolytics.pro\/tr\/wp-json\/wp\/v2\/academy"}],"about":[{"href":"https:\/\/asolytics.pro\/tr\/wp-json\/wp\/v2\/types\/academy"}],"author":[{"embeddable":true,"href":"https:\/\/asolytics.pro\/tr\/wp-json\/wp\/v2\/users\/4"}],"version-history":[{"count":4,"href":"https:\/\/asolytics.pro\/tr\/wp-json\/wp\/v2\/academy\/6577\/revisions"}],"predecessor-version":[{"id":6913,"href":"https:\/\/asolytics.pro\/tr\/wp-json\/wp\/v2\/academy\/6577\/revisions\/6913"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/asolytics.pro\/tr\/wp-json\/wp\/v2\/media\/6578"}],"wp:attachment":[{"href":"https:\/\/asolytics.pro\/tr\/wp-json\/wp\/v2\/media?parent=6577"}],"wp:term":[{"taxonomy":"academy_category","embeddable":true,"href":"https:\/\/asolytics.pro\/tr\/wp-json\/wp\/v2\/academy_category?post=6577"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}