{"id":6613,"date":"2024-10-29T11:21:06","date_gmt":"2024-10-29T11:21:06","guid":{"rendered":"https:\/\/asolytics.pro\/academy\/post\/google-play-gorsel-optimizasyonu-ikon-ekran-goruntuleri-ve-videolar\/"},"modified":"2025-04-14T14:25:04","modified_gmt":"2025-04-14T14:25:04","slug":"manual-on-google-play-optimization","status":"publish","type":"academy","link":"https:\/\/asolytics.pro\/tr\/academy\/post\/manual-on-google-play-optimization\/","title":{"rendered":"Google Play G\u00f6rsel Optimizasyonu: \u0130kon, Ekran G\u00f6r\u00fcnt\u00fcleri ve Videolar"},"content":{"rendered":"\n<p>Google Play Store&#8217;da 2,56 milyonun \u00fczerinde Android oyun ve uygulama bulunmas\u0131 sebebiyle, \u00fcr\u00fcn\u00fcn\u00fcz\u00fc kullan\u0131c\u0131lara g\u00f6r\u00fcn\u00fcr k\u0131lmak zorlu bir g\u00f6revdir, ancak uygulaman\u0131za geli\u015fme \u015fans\u0131 vermek istiyorsan\u0131z bu bir zorunluluktur. Geli\u015ftiricilerin anlamas\u0131 gereken, her Google Play kullan\u0131c\u0131s\u0131n\u0131n ate\u015fli bir okuyucu olmad\u0131\u011f\u0131d\u0131r, bu nedenle ke\u015ffedilebilirli\u011fe yard\u0131mc\u0131 olsa da, yaln\u0131zca anahtar kelimeleriniz \u00fczerinde \u00e7al\u0131\u015fmak i\u015fe yaramayacakt\u0131r. Ayn\u0131 zamanda <a href=\"https:\/\/asolytics.pro\/blog\/post\/designing-a-game-app-icon\/\">oyun uygulama ikonu<\/a>, ekran g\u00f6r\u00fcnt\u00fcleri ve videolar gibi yarat\u0131c\u0131 varl\u0131klar\u0131n\u0131z\u0131 m\u00fckemmelle\u015ftirmeye de yat\u0131r\u0131m yapmal\u0131s\u0131n\u0131z.  <\/p>\n\n<p>ASO anahtar kelimeleri, ba\u015fl\u0131klar, alt ba\u015fl\u0131klar ve a\u00e7\u0131klamalar, uygulaman\u0131z\u0131n arama sonu\u00e7lar\u0131ndaki g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fcn\u00fc art\u0131ran \u00f6zelliklere odaklanarak organik eri\u015fimi art\u0131r\u0131r. <a href=\"https:\/\/asolytics.pro\/tr\/academy\/post\/google-play-basligi-ana-metin-varliklarinda-anahtar-kelimelerin-kullanimi\/\">Bu anlamsal bile\u015fenleri optimize ederek<\/a>, Google Play Store \u00fcr\u00fcn sayfan\u0131za trafik ve ziyaret\u00e7i \u00e7ekersiniz. Google Play sayfan\u0131z\u0131n g\u00f6rsel \u00f6\u011feleri, <a href=\"https:\/\/asolytics.pro\/tr\/academy\/post\/uygulama-donusum-orani-pazarlama-etkinligi-degerlendirme-araci\/\">uygulama d\u00f6n\u00fc\u015f\u00fcm oran\u0131n\u0131z\u0131<\/a> art\u0131rmaya ve kullan\u0131c\u0131lar\u0131 y\u00fcklemeye te\u015fvik etmeye yard\u0131mc\u0131 olur. Bu k\u0131lavuzda, Google Play g\u00f6rselleri \u00fczerine odaklanaca\u011f\u0131z. App Store&#8217;un g\u00f6rsel \u00f6\u011felerini optimize etmekle ilgileniyorsan\u0131z, uzmanlar\u0131m\u0131z <a href=\"https:\/\/asolytics.pro\/tr\/academy\/post\/app-store-ipuclari-uygulama-ve-mobil-oyun-ikonu-ekran-goruntuleri-ve-videolari\/\">mobil oyun ikonu<\/a> haz\u0131rlam\u0131\u015ft\u0131r.    <\/p>\n\n<p>Asolytics uzmanlar\u0131m\u0131z, m\u00fckemmel yarat\u0131c\u0131 varl\u0131klar\u0131n nas\u0131l olu\u015fturulaca\u011f\u0131n\u0131, 2022&#8217;de test edilmeye de\u011fer en iyi ASO stratejilerinin neler oldu\u011funu ve en pop\u00fcler platformlarda uygulama \u00fcr\u00fcn sayfan\u0131z\u0131 optimize ederken ka\u00e7\u0131n\u0131lmas\u0131 gereken tuzaklar\u0131 a\u00e7\u0131klayan k\u0131sa ama kapsaml\u0131 bir el kitab\u0131 haz\u0131rlad\u0131. Kemerlerinizi ba\u011flay\u0131n ve hemen konuya dalal\u0131m! <\/p>\n\n<div class=\"wp-block-rank-math-toc-block\" id=\"rank-math-toc\"><h2>Table of Contents<\/h2><nav><ul><li><a href=\"#best-aso-tips-for-devs-guidelines-for-creating-striking-google-play-store-visuals\">Geli\u015ftiriciler \u0130\u00e7in En \u0130yi ASO \u0130pu\u00e7lar\u0131: Etkileyici Google Play Store G\u00f6rselleri Olu\u015fturma K\u0131lavuzu<\/a><\/li><li><a href=\"#app-icon\">Uygulama \u0130konu<\/a><\/li><li><a href=\"#best-aso-practices-for-stunning-app-icons\">\u00c7arp\u0131c\u0131 uygulama ikonlar\u0131 i\u00e7in en iyi ASO uygulamalar\u0131<\/a><\/li><li><a href=\"#what-to-avoid-when-designing-product-page-app-icons\">\u00dcr\u00fcn sayfas\u0131 uygulama ikonlar\u0131 tasarlarken nelere dikkat edilmeli?<\/a><\/li><li><a href=\"#app-screenshots\">Uygulama Ekran G\u00f6r\u00fcnt\u00fcleri<\/a><\/li><li><a href=\"#best-aso-practices-for-impressive-screenshots\">Etkileyici ekran g\u00f6r\u00fcnt\u00fcleri i\u00e7in en iyi ASO uygulamalar\u0131<\/a><\/li><li><a href=\"#what-to-avoid-when-designing-product-page-app-screenshots\">\u00dcr\u00fcn sayfas\u0131 uygulama ekran g\u00f6r\u00fcnt\u00fcleri tasarlarken nelere dikkat edilmeli?<\/a><\/li><li><a href=\"#app-preview-promotional-video\">Uygulama \u00d6nizlemesi \/ Tan\u0131t\u0131m Videosu<\/a><\/li><li><a href=\"#best-aso-practices-for-conversion-enhancing-video-previews-promo-videos\">D\u00f6n\u00fc\u015f\u00fcm\u00fc art\u0131ran video \u00f6nizlemeleri\/tan\u0131t\u0131m videolar\u0131 i\u00e7in en iyi ASO uygulamalar\u0131<\/a><\/li><li><a href=\"#what-to-avoid-when-designing-product-page-app-videos\">\u00dcr\u00fcn sayfas\u0131 uygulama videolar\u0131 tasarlarken nelere dikkat edilmeli?<\/a><\/li><li><a href=\"#wrapping-it-up\">Sonu\u00e7<\/a><\/li><\/ul><\/nav><\/div>\n\n<h2 class=\"wp-block-heading\" id=\"best-aso-tips-for-devs-guidelines-for-creating-striking-google-play-store-visuals\">Geli\u015ftiriciler \u0130\u00e7in En \u0130yi ASO \u0130pu\u00e7lar\u0131: Etkileyici Google Play Store G\u00f6rselleri Olu\u015fturma K\u0131lavuzu<\/h2>\n\n<p>Do\u011fru \u015fekilde uyguland\u0131\u011f\u0131nda, Google Play Store Optimizasyonu, \u00fcr\u00fcn\u00fcn\u00fcz\u00fcn ma\u011faza i\u00e7inde ke\u015ffedilebilirli\u011fini kolayla\u015ft\u0131r\u0131r, onu daha g\u00f6r\u00fcn\u00fcr k\u0131lar, daha fazla trafik ve sonu\u00e7 olarak daha fazla indirme getirir. Google Play \u00fcr\u00fcn sayfan\u0131z\u0131n iyi ve ak\u0131lda kal\u0131c\u0131 bir tasar\u0131m\u0131, i\u00e7eri\u011fi kadar \u00f6nemlidir ve y\u00fckleme d\u00f6n\u00fc\u015f\u00fcmlerini art\u0131rmada e\u015fit derecede \u00f6nemli bir rol oynar. A\u015fa\u011f\u0131da, Google Play g\u00f6rsellerinizi daha etkili ve \u00fcr\u00fcn\u00fcn\u00fcz\u00fc rekabet aras\u0131nda daha tan\u0131n\u0131r hale getirmek i\u00e7in bir dizi pratik ve etkili \u00f6neri sunuyoruz.  <\/p>\n\n<p>Bu el kitab\u0131nda, Google Play&#8217;de kullan\u0131lan \u00fc\u00e7 en \u00f6nemli yarat\u0131c\u0131 varl\u0131\u011f\u0131n &#8211; uygulama ikonu, uygulama ekran g\u00f6r\u00fcnt\u00fcleri ve uygulama video \u00f6nizlemesi\/tan\u0131t\u0131m videosu &#8211; optimizasyonuna odaklanaca\u011f\u0131z. Etkileyici ve g\u00fc\u00e7l\u00fc \u00fcr\u00fcn sayfas\u0131 grafiklerinizle izleyicinizi b\u00fcy\u00fclemeye haz\u0131r oldu\u011funuzda kullanmak \u00fczere notlar al\u0131n. <\/p>\n\n<h2 class=\"wp-block-heading\" id=\"app-icon\">Uygulama \u0130konu<\/h2>\n\n<p>Google Play ikonunuz, kullan\u0131c\u0131n\u0131n kar\u015f\u0131la\u015ft\u0131\u011f\u0131 \u00fcr\u00fcn kimli\u011finizin ilk grafik \u00f6\u011fesidir. Kullan\u0131c\u0131lar \u00fcr\u00fcn sayfan\u0131z\u0131 a\u00e7madan \u00f6nce ve &#8211; \u00e7o\u011fu zaman &#8211; uygulama ad\u0131n\u0131z\u0131 okumadan \u00f6nce bile, ikonunuzun onlara s\u00f6yledi\u011fi \u015fekilde belirli bir ilk izlenim olu\u015fturmu\u015f olacaklard\u0131r. Bu nedenle, bu g\u00f6rsel \u00f6\u011feyi ba\u015flang\u0131\u00e7tan itibaren kullan\u0131c\u0131y\u0131 yakalayacak kadar \u00e7ekici ve ak\u0131lda kal\u0131c\u0131 hale getirmek ve <a href=\"https:\/\/asolytics.pro\/google-play\/worldwide\/top-grossing\/overall\">en iyi Android uygulamalar\u0131<\/a> ve onlar\u0131n iyi tasarlanm\u0131\u015f ikonlar\u0131yla rekabet edebilmek en \u00f6nemli \u00f6nceli\u011finiz olmal\u0131d\u0131r.  <\/p>\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"621\" src=\"https:\/\/asolytics.pro\/wp-content\/uploads\/2024\/10\/8.2_aaa-1024x621.png\" alt=\"Uygulama &#x130;konu\" class=\"wp-image-5028\" srcset=\"https:\/\/asolytics.pro\/wp-content\/uploads\/2024\/10\/8.2_aaa-1024x621.png 1024w, https:\/\/asolytics.pro\/wp-content\/uploads\/2024\/10\/8.2_aaa-300x182.png 300w, https:\/\/asolytics.pro\/wp-content\/uploads\/2024\/10\/8.2_aaa-768x466.png 768w, https:\/\/asolytics.pro\/wp-content\/uploads\/2024\/10\/8.2_aaa.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<h2 class=\"wp-block-heading\" id=\"best-aso-practices-for-stunning-app-icons\">\u00c7arp\u0131c\u0131 uygulama ikonlar\u0131 i\u00e7in en iyi ASO uygulamalar\u0131<\/h2>\n\n<p>\u0130\u015fte kullan\u0131c\u0131lar\u0131n h\u0131zl\u0131ca bak\u0131p g\u00f6rmezden gelemeyece\u011fi benzersiz bir uygulama ikonu olu\u015fturmak i\u00e7in baz\u0131 ipu\u00e7lar\u0131:<\/p>\n\n<ol class=\"wp-block-list\">\n<li><strong>\u0130\u015fleri a\u015f\u0131r\u0131 karma\u015f\u0131k hale getirmeyin. <\/strong>\u00c7ok fazla renk ve detay, uygulama ikonunuzun kolayca tan\u0131mlanmas\u0131n\u0131 engeller. Uygulama ikonunuzun \u00f6ne \u00e7\u0131kmas\u0131n\u0131 istiyor musunuz? Basit ve net bir tasar\u0131ma sahip olmas\u0131na izin verin.  <\/li>\n\n\n\n<li><strong>Mevcut t\u00fcm alan\u0131 kullan\u0131n.<\/strong> \u0130konunuz i\u00e7in sahip oldu\u011funuz birka\u00e7 pikseli bir \u00e7er\u00e7eve i\u00e7ine koymak k\u00f6t\u00fc bir fikirdir. Bir Google Play Store uygulama ikonu zaten k\u00fc\u00e7\u00fckt\u00fcr, bu nedenle size sunulan s\u0131n\u0131rl\u0131 alan\u0131 iyi kullan\u0131n. <\/li>\n\n\n\n<li><strong>Metin eklemeyin.<\/strong> Harika g\u00f6r\u00fcnece\u011finden ve okunabilir olaca\u011f\u0131ndan emin de\u011filseniz, metin kullanmamak en iyisidir. Bunun yerine, uygulama ad\u0131n\u0131z\u0131n ilk harfini kullanmay\u0131 deneyin &#8211; t\u00fcm haval\u0131 uygulamalar\u0131n yapt\u0131\u011f\u0131 budur! <\/li>\n\n\n\n<li><strong>\u015eeffaf arka plandan ka\u00e7\u0131n\u0131n.<\/strong> \u015eeffaf bir arka plan tercih etti\u011finizde, di\u011fer renklerle kar\u0131\u015fma ve kaybolma riski bulunmaktad\u0131r. Ayr\u0131ca, ikonunuzun karanl\u0131k mod ayar\u0131nda hala g\u00fczel g\u00f6r\u00fcn\u00fcp g\u00f6r\u00fcnmedi\u011fini daima test etmeniz gerekmektedir. <\/li>\n\n\n\n<li><strong>Tek bir nesneye\/oyun karakterine odaklan\u0131n\u0131z.<\/strong> Kullan\u0131c\u0131n\u0131z\u0131n dikkatini, \u00f6zellikle oyuncular aras\u0131nda pop\u00fcler ise, tek bir uygulama \u00f6zelli\u011fine veya oyun karakterine yo\u011funla\u015ft\u0131r\u0131n\u0131z. Bu, \u00fcr\u00fcn\u00fcn\u00fcz\u00fcn ne hakk\u0131nda oldu\u011funu daha iyi anlamalar\u0131na yard\u0131mc\u0131 olacak ve onlara ili\u015fkilendirebilecekleri somut bir \u015fey verecektir.<\/li>\n<\/ol>\n\n<p>Google Play Store uygulama ikonu spesifikasyonlar\u0131:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>\u015eekil: kare (otomatik olarak yuvarlat\u0131lm\u0131\u015f ve g\u00f6lgelendirilmi\u015f).<\/li>\n\n\n\n<li>Renk: sRGB renk \u015femas\u0131.<\/li>\n\n\n\n<li>Boyut: 512*512 piksel.<\/li>\n\n\n\n<li>Format: 32-bit PNG.<\/li>\n<\/ul>\n\n<h2 class=\"wp-block-heading\" id=\"what-to-avoid-when-designing-product-page-app-icons\">\u00dcr\u00fcn sayfas\u0131 uygulama ikonlar\u0131 tasarlarken nelerden ka\u00e7\u0131n\u0131lmal\u0131d\u0131r?<\/h2>\n\n<p>Google Play Store uygulama ikonunuz \u00fczerinde \u00e7al\u0131\u015f\u0131rken, her ne pahas\u0131na olursa olsun ka\u00e7\u0131nman\u0131z gereken \u00fc\u00e7 husus bulunmaktad\u0131r:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>\u00d6l\u00e7eklenebilirli\u011fi g\u00f6z ard\u0131 etmek.<\/strong> Uygulama ikonunuzu \u00e7e\u015fitli cihazlarda test edin ve merkezi tasar\u0131m fikrinin, alt men\u00fc ikonu boyutuna s\u0131\u011facak \u015fekilde k\u00fc\u00e7\u00fclt\u00fcld\u00fc\u011f\u00fcnde baz\u0131 detaylar kaybolsa bile, net oldu\u011fundan emin olun.<\/li>\n\n\n\n<li><strong>Tan\u0131nabilirlik fakt\u00f6r\u00fcn\u00fc hafife almak.<\/strong> Tan\u0131nabilirlik s\u00f6z konusu oldu\u011funda, s\u0131k\u0131c\u0131 ile kar\u0131\u015ft\u0131rmad\u0131\u011f\u0131n\u0131z s\u00fcrece, sadelik \u00e7ok \u00f6nemlidir. Google Play ikonu neye benziyor? Benzersiz mi? Tek bir b\u00fcy\u00fck fikre odaklan\u0131n, kullan\u0131c\u0131lar\u0131n anlamas\u0131na yard\u0131mc\u0131 olan unsurlar lehine tekrarlayan detaylar\u0131 ortadan kald\u0131r\u0131n &#8211; her pikseli de\u011ferli k\u0131l\u0131n!   <\/li>\n\n\n\n<li><strong>\u00dcr\u00fcn\u00fcn\u00fcz\u00fcn marka kimli\u011finden sapmak.<\/strong> Uygulama\/oyun ile ikonu aras\u0131nda tutarl\u0131 bir markala\u015fma sa\u011flay\u0131n. \u0130konunuzun uygulaman\u0131z\u0131n veya oyununuzun temel faydalar\u0131n\u0131 g\u00f6stermesini sa\u011flay\u0131n &#8211; kullan\u0131c\u0131lara b\u00fcy\u00fck \u00f6l\u00e7\u00fcde yard\u0131mc\u0131 olan \u00f6ne \u00e7\u0131kan bir uygulama \u00f6zelli\u011fi veya tan\u0131nabilir oyun mekanikleri. <\/li>\n<\/ul>\n\n<h2 class=\"wp-block-heading\" id=\"app-screenshots\">Uygulama Ekran G\u00f6r\u00fcnt\u00fcleri<\/h2>\n\n<p>\u0130statistiksel a\u00e7\u0131dan konu\u015fmak gerekirse, \u00fcr\u00fcn\u00fcn\u00fcz\u00fc denemek veya g\u00f6rmezden gelmek karar\u0131n\u0131 vermeden \u00f6nce tam uygulama a\u00e7\u0131klamas\u0131n\u0131 okuyan Android kullan\u0131c\u0131lar\u0131n\u0131n oran\u0131 yakla\u015f\u0131k %5&#8217;tir &#8211; \u00e7o\u011funluk g\u00f6rsel alg\u0131lar\u0131na g\u00fcvenmeyi tercih etmektedir. Uygulaman\u0131z\u0131n ne yapt\u0131\u011f\u0131, hangi harika \u00f6zelliklere sahip oldu\u011fu veya ne kadar kullan\u0131\u015fl\u0131 oldu\u011fu hakk\u0131nda daha fazla bilgi edinmek isteyen ortalama bir kullan\u0131c\u0131 do\u011frudan ekran g\u00f6r\u00fcnt\u00fclerine y\u00f6nelecektir, bu da onlar\u0131n ba\u015far\u0131l\u0131 bir ASO d\u00f6n\u00fc\u015f\u00fcm\u00fc i\u00e7in kritik rol\u00fcn\u00fc ortaya koymaktad\u0131r. ASO g\u00f6rsellerinizi tasarlarken, bu f\u0131rsat\u0131 tam anlam\u0131yla de\u011ferlendirdi\u011finizden emin olmak i\u00e7in elinizden gelen her t\u00fcrl\u00fc yarat\u0131c\u0131l\u0131\u011f\u0131 kullan\u0131n.  <\/p>\n\n<h2 class=\"wp-block-heading\" id=\"best-aso-practices-for-impressive-screenshots\">Etkileyici ekran g\u00f6r\u00fcnt\u00fcleri i\u00e7in en iyi ASO uygulamalar\u0131<\/h2>\n\n<p>Google Play Store ekran g\u00f6r\u00fcnt\u00fcleri, \u00fcr\u00fcn sayfan\u0131z\u0131n en ikna edici, eyleme ge\u00e7irici grafik \u00f6\u011feleridir. Uygulama \u00fcr\u00fcn sayfan\u0131za ger\u00e7ek de\u011fer katmak i\u00e7in bu liste g\u00f6rsellerini nas\u0131l kullanaca\u011f\u0131n\u0131z a\u015fa\u011f\u0131da belirtilmi\u015ftir: <\/p>\n\n<ol class=\"wp-block-list\">\n<li><strong>\u0130lk ekran g\u00f6r\u00fcnt\u00fcs\u00fcn\u00fc en g\u00fc\u00e7l\u00fc yap\u0131n.<\/strong> En etkileyici ve etkili ekran g\u00f6r\u00fcnt\u00fcs\u00fcn\u00fc g\u00f6stererek izleyicilerinizin dikkatini an\u0131nda yakalay\u0131n. Bu, en de\u011ferli, benzersiz uygulama \u00f6zelli\u011finin veya ola\u011fan\u00fcst\u00fc bir oyun an\u0131n\u0131n g\u00f6r\u00fcnt\u00fcs\u00fc olsun. <\/li>\n\n\n\n<li><strong>Kullan\u0131c\u0131y\u0131 bilgiyle bunaltmay\u0131n.<\/strong> Bir ekran g\u00f6r\u00fcnt\u00fcs\u00fcne \u00e7ok fazla bilgi s\u0131k\u0131\u015ft\u0131rarak, kullan\u0131c\u0131n\u0131z\u0131 \u00f6nemli olan \u015fey konusunda kafa kar\u0131\u015f\u0131kl\u0131\u011f\u0131na u\u011fratma riski ta\u015f\u0131rs\u0131n\u0131z. H\u0131zl\u0131 bir \u015fekilde i\u015fleyemeyece\u011fimiz kadar karma\u015f\u0131k bilgiler, kararlar\u0131n\u0131 an\u0131nda vermek isteyen kullan\u0131c\u0131lar i\u00e7in pek ilgi \u00e7ekici de\u011fildir. <\/li>\n\n\n\n<li><strong>Metin deste\u011fi sa\u011flay\u0131n.<\/strong> \u00d6zellikle yenilik\u00e7i iseler, t\u00fcm uygulama i\u00e7i \u00f6zellikler ve oyun i\u00e7i mekanikler kolayca tan\u0131nabilir de\u011fildir. Ekran g\u00f6r\u00fcnt\u00fclerinize k\u0131sa ve okunabilir metinler eklemek, kullan\u0131c\u0131lar\u0131n\u0131z\u0131 daha rahat hissettirmek ve d\u00f6n\u00fc\u015f\u00fcme haz\u0131r hale getirmek i\u00e7in \u00e7ok etkili olabilir. <\/li>\n\n\n\n<li><strong>Ekran g\u00f6r\u00fcnt\u00fclerinizi farkl\u0131 pazarlara yerelle\u015ftirin.<\/strong> Uygulaman\u0131z\/oyununuzla girmek istedi\u011finiz her spesifik pazar i\u00e7in en iyi neyin i\u015fe yarayaca\u011f\u0131n\u0131 \u00f6\u011frenin ve buna y\u00f6nelin. Yarat\u0131c\u0131 Play Store varl\u0131klar\u0131n\u0131z\u0131 \u00e7evirmek sadece ba\u015flang\u0131\u00e7t\u0131r &#8211; neyin etkili olaca\u011f\u0131n\u0131 bilmek i\u00e7in hedef pazar tercihlerini daha derinlemesine analiz etmeniz gerekmektedir. <\/li>\n\n\n\n<li><strong>Mevsimsel etkinliklerinizi anlatmak i\u00e7in ekran g\u00f6r\u00fcnt\u00fclerini kullan\u0131n.<\/strong> Kullan\u0131c\u0131lar\u0131n\u0131z\u0131n bilmesini istedi\u011finiz devam eden mevsimsel etkinlikler var m\u0131? Onlar\u0131 mevsimsel ekran g\u00f6r\u00fcnt\u00fclerinizle tan\u0131t\u0131n! Bu, yaln\u0131zca \u00fcr\u00fcn\u00fcn\u00fcz\u00fcn g\u00fcncel ve s\u00fcrekli geli\u015fen g\u00f6r\u00fcnmesini sa\u011flamakla kalmaz, ayn\u0131 zamanda bir aciliyet ve \u00f6zel olma hissi yarat\u0131r ki bunlar\u0131n ikisi de m\u00fckemmel sat\u0131\u015f noktalar\u0131d\u0131r.  <\/li>\n<\/ol>\n\n<p>Google Play ekran g\u00f6r\u00fcnt\u00fcs\u00fc gereksinimleri:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>\u0130zin verilen ekran g\u00f6r\u00fcnt\u00fcs\u00fc say\u0131s\u0131: 8&#8217;e kadar.<\/li>\n\n\n\n<li>Boyut: 320 piksel ile 3840 piksel aras\u0131nda.<\/li>\n\n\n\n<li>Format: JPEG veya 24-bit PNG (alfa yok); dikey veya yatay.<\/li>\n<\/ul>\n\n<h2 class=\"wp-block-heading\" id=\"what-to-avoid-when-designing-product-page-app-screenshots\">\u00dcr\u00fcn sayfas\u0131 uygulama ekran g\u00f6r\u00fcnt\u00fclerini tasarlarken nelerden ka\u00e7\u0131n\u0131lmal\u0131d\u0131r?<\/h2>\n\n<p>A\u015fa\u011f\u0131da, bir\u00e7ok geli\u015ftiricinin Google Play ekran g\u00f6r\u00fcnt\u00fclerini olu\u015ftururken yapt\u0131\u011f\u0131 \u00fc\u00e7 en yayg\u0131n hatan\u0131n k\u0131sa bir \u00f6zeti bulunmaktad\u0131r:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>K\u00fc\u00e7\u00fck yaz\u0131 tipleri veya b\u00fcy\u00fck metin bloklar\u0131 kullanmak.<\/strong> Bu basittir: ekran g\u00f6r\u00fcnt\u00fcn\u00fcze koydu\u011funuz metin k\u0131sa ve net olmal\u0131d\u0131r &#8211; aksi takdirde, kullan\u0131c\u0131lar\u0131n\u0131z\u0131n \u00e7o\u011fu onu okuma zahmetine bile girmeyecektir.<\/li>\n\n\n\n<li><strong>Tek bir ekran g\u00f6r\u00fcnt\u00fcs\u00fc g\u00f6rseline \u00e7ok fazla fikir s\u0131k\u0131\u015ft\u0131rmak.<\/strong> Ekran g\u00f6r\u00fcnt\u00fcs\u00fc ba\u015f\u0131na tek bir konsept g\u00f6stermek veya bunlar\u0131 tutarl\u0131 ve etkileyici bir hik\u00e2yeye d\u00f6n\u00fc\u015ft\u00fcrmeyi ba\u015far\u0131rsan\u0131z birka\u00e7 ekran g\u00f6r\u00fcnt\u00fcs\u00fc kullanmak yeterlidir.<\/li>\n\n\n\n<li><strong>Ekran g\u00f6r\u00fcnt\u00fcs\u00fc alanlar\u0131n\u0131 bo\u015f b\u0131rakmak.<\/strong> Google Play Store&#8217;un izin verdi\u011fi kadar \u00e7ok ekran g\u00f6r\u00fcnt\u00fcs\u00fc kullanmaya \u00e7al\u0131\u015f\u0131n\u0131z. Uygulaman\u0131z\u0131\/oyununuzu \u00e7e\u015fitli avantajl\u0131 a\u00e7\u0131lardan g\u00f6stererek kullan\u0131c\u0131n\u0131n dikkatini \u00e7ekme ve daha fazla indirme elde etme \u015fans\u0131n\u0131z\u0131 art\u0131r\u0131n\u0131z. <\/li>\n<\/ul>\n\n<h2 class=\"wp-block-heading\" id=\"app-preview-promotional-video\">Uygulama \u00d6nizlemesi \/ Tan\u0131t\u0131m Videosu<\/h2>\n\n<p>Google Play tan\u0131t\u0131m videolar\u0131ndaki video \u00f6nizlemeleri, izleyicilerinize uygulaman\u0131z\u0131n en etkileyici faydalar\u0131n\u0131 veya oyununuzun en becerikli \u00f6zelliklerini k\u0131saca anlatman\u0131z i\u00e7in ek bir f\u0131rsatt\u0131r. Bu, \u00fcr\u00fcn\u00fcn\u00fcz\u00fcn g\u00fcnl\u00fck ya\u015famda nas\u0131l faydal\u0131 olabilece\u011fini ve neden rakiplerinden daha iyi bir se\u00e7im oldu\u011funu g\u00f6sterme \u015fans\u0131n\u0131zd\u0131r. Bu noktada, kullan\u0131c\u0131 b\u00fcy\u00fck olas\u0131l\u0131kla \u00fcr\u00fcn\u00fcn\u00fcz\u00fc denemeye zaten ilgi duymaktad\u0131r ve yaln\u0131zca indirme karar\u0131n\u0131 vermek i\u00e7in son bir te\u015fvike ihtiya\u00e7 duymaktad\u0131r.  <\/p>\n\n<p>K\u0131sa videonuzun tam olarak yapmas\u0131 gerekeni yapmas\u0131n\u0131 &#8211; etkile\u015fimi art\u0131rmas\u0131n\u0131 ve sayfa g\u00f6r\u00fcnt\u00fcleme-indirme d\u00f6n\u00fc\u015f\u00fcm oran\u0131n\u0131z\u0131 y\u00fckseltmesini &#8211; sa\u011flamak i\u00e7in, yaln\u0131zca t\u00fcm gerekli Google Play store video format\u0131 gereksinimlerini kar\u015f\u0131lamakla kalmamal\u0131, ayn\u0131 zamanda kullan\u0131c\u0131lar\u0131n\u0131z\u0131n benzersiz ihtiya\u00e7lar\u0131na ve en derin isteklerine hitap eden etkileyici ve ak\u0131lda kal\u0131c\u0131 bir mesaj iletmelidir.<\/p>\n\n<h2 class=\"wp-block-heading\" id=\"best-aso-practices-for-conversion-enhancing-video-previews-promo-videos\">D\u00f6n\u00fc\u015f\u00fcm\u00fc art\u0131ran video \u00f6nizlemeleri\/tan\u0131t\u0131m videolar\u0131 i\u00e7in en iyi ASO uygulamalar\u0131<\/h2>\n\n<p>Harika bir video \u00f6nizlemesi\/tan\u0131t\u0131m videosu olu\u015fturmak i\u00e7in bilmeniz gereken her \u015feyi ele alaca\u011f\u0131z. Google Play \u00fcr\u00fcn sayfan\u0131z\u0131n performans\u0131n\u0131 iyile\u015ftirmek i\u00e7in a\u015fa\u011f\u0131daki \u00f6nerileri kullan\u0131n\u0131z: <\/p>\n\n<ol class=\"wp-block-list\">\n<li><strong>Kitlenizin bir video izlemeye ilgi duyup duymad\u0131\u011f\u0131n\u0131 test ediniz.<\/strong> Baz\u0131 \u00fclkelerdeki kullan\u0131c\u0131lar sadece tan\u0131t\u0131m videosu izleme al\u0131\u015fkanl\u0131\u011f\u0131na sahip de\u011fildir ve yaln\u0131zca Android uygulama ekran g\u00f6r\u00fcnt\u00fclerine g\u00fcvenmeyi tercih ederler. Dolay\u0131s\u0131yla, hedef pazar\u0131n\u0131z\u0131 \u00f6nceden ara\u015ft\u0131rmak, de\u011ferli zaman ve kaynaklardan tasarruf etmenize yard\u0131mc\u0131 olacakt\u0131r. <\/li>\n\n\n\n<li><strong>Google&#8217;\u0131n tan\u0131t\u0131m yeteneklerinden \u00d6zellik Grafi\u011fi ile en iyi \u015fekilde yararlan\u0131n\u0131z.<\/strong> Google Play \u00f6zellik grafi\u011fi, iki \u00f6nemli rol oynayan hayati bir ilk izlenim ASO varl\u0131\u011f\u0131d\u0131r: kullan\u0131c\u0131lar\u0131 tan\u0131t\u0131m videonuzu izlemeye te\u015fvik etmek ve \u00fcr\u00fcn\u00fcn\u00fcz\u00fcn benzersiz sat\u0131\u015f \u00f6nerisini (USP) a\u00e7\u0131k\u00e7a ifade etmek.<\/li>\n\n\n\n<li><strong>En iyisini sona saklamay\u0131n\u0131z. <\/strong>Kullan\u0131c\u0131ya ana mesaj\u0131n\u0131z\u0131 sunarak ba\u015flay\u0131n\u0131z. \u0130zleyicinin dikkatini kazanmak ve \u00fcr\u00fcn\u00fcn\u00fcz\u00fc indirmeye ikna etmek i\u00e7in sadece birka\u00e7 saniyeniz var &#8211; bu s\u00fcreyi ak\u0131ll\u0131ca kullan\u0131n\u0131z ve en etkileyici i\u00e7eri\u011finizi en sona b\u0131rakmay\u0131n\u0131z. <\/li>\n\n\n\n<li><strong>Sesli anlat\u0131m yerine metni tercih ediniz.<\/strong> Kaliteli sesli anlat\u0131m ne kadar iyi olsa da, videonuzun sessize al\u0131nmas\u0131 ve izleyicinin bir kelime bile duymamas\u0131 ihtimali her zaman vard\u0131r. G\u00fcvenli tarafta olmak i\u00e7in, videonuzu daha eri\u015filebilir hale getirmek i\u00e7in altyaz\u0131lar eklemeyi d\u00fc\u015f\u00fcn\u00fcn\u00fcz. <\/li>\n\n\n\n<li><strong>Yatay vs. dikey y\u00f6nlendirme: hangi yol tercih edilmeli?<\/strong> Bir iOS \u00fcr\u00fcn\u00fc i\u00e7in \u00f6nizleme videosu olu\u015fturuyorsan\u0131z, Asolytics bunu oyun oynama y\u00f6neliminize veya uygulama format\u0131n\u0131za uyarlaman\u0131z\u0131 \u00f6nerir. Google Play uygulamalar\u0131 i\u00e7in, \u00fcr\u00fcn dikey olsa bile yatay modu tercih etmek daha uygundur. <\/li>\n<\/ol>\n\n<p>Google Play Store uygulama tan\u0131t\u0131m videosu \u00f6zellikleri:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>\u0130zin verilen video say\u0131s\u0131: bir tan\u0131t\u0131m videosu.<\/li>\n\n\n\n<li>Format: .mov, .mpeg4, .mp4, .avi, .wmv, .mpegps, .flv, 3GPP, WebM.<\/li>\n\n\n\n<li>Uzunluk: 30-120 saniye.<\/li>\n\n\n\n<li>\u00c7\u00f6z\u00fcn\u00fcrl\u00fckler: yatay YouTube URL videosu; 16:9 en boy oran\u0131; en az 1920&#215;1080.<\/li>\n\n\n\n<li>Gereksinimler: yaln\u0131zca uygulaman\u0131n ger\u00e7ek hayattaki kullan\u0131m\u0131; Android olmayan cihazlar\u0131n g\u00f6sterilmesinden ka\u00e7\u0131n\u0131n\u0131z.<\/li>\n\n\n\n<li>\u00d6zellik Grafi\u011fi: JPEG veya 24-bit PNG (alfa olmadan); 1024*500.<\/li>\n<\/ul>\n\n<h2 class=\"wp-block-heading\" id=\"what-to-avoid-when-designing-product-page-app-videos\">\u00dcr\u00fcn sayfas\u0131 uygulama videolar\u0131 tasarlarken nelerden ka\u00e7\u0131n\u0131lmal\u0131d\u0131r?<\/h2>\n\n<p>\u00dcr\u00fcn\u00fcn\u00fcz\u00fcn kitleniz taraf\u0131ndan iyi kar\u015f\u0131lanmas\u0131n\u0131 sa\u011flamak i\u00e7in, Google Play uygulama videosu olu\u015ftururken ka\u00e7\u0131n\u0131lmas\u0131 gereken birka\u00e7 tipik hata vard\u0131r:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Konuya gelmeyi ertelemek. <\/strong>\u0130zleyicilerinizi erken a\u015famada heyecanland\u0131rmamak, video \u00f6nizlemenizin\/tan\u0131t\u0131m videonuzun amac\u0131n\u0131 yok eder. \u00c7ok az ki\u015fi iyi \u015feyleri g\u00f6rmek i\u00e7in yeterince uzun s\u00fcre beklemek isteyecektir, bu y\u00fczden videonuzun ilk be\u015f saniyesini m\u00fcmk\u00fcn oldu\u011funca ilgi \u00e7ekici hale getiriniz. <\/li>\n\n\n\n<li><strong>Videonun k\u00fc\u00e7\u00fck ekranlar i\u00e7in tasarland\u0131\u011f\u0131 ger\u00e7e\u011fini g\u00f6z ard\u0131 etmek.<\/strong> \u00c7ok fazla metin bilgisi, k\u00fc\u00e7\u00fck yaz\u0131 tipleri ve markan\u0131z\u0131n ad\u0131n\u0131 i\u00e7eren anlams\u0131z a\u00e7\u0131l\u0131\u015f ekranlar\u0131 kullanmak &#8211; t\u00fcm bunlar kullan\u0131c\u0131n\u0131n izleme deneyimini \u00f6nemli \u00f6l\u00e7\u00fcde engellemekte ve mesaj\u0131n\u0131z\u0131 iletmeyi zorla\u015ft\u0131rmaktad\u0131r.<\/li>\n\n\n\n<li><strong>Uygun bir poster \u00e7er\u00e7evesi eklememek.<\/strong> Video k\u00fc\u00e7\u00fck resimleri, uygulama \u00f6nizlemeleri otomatik olarak oynat\u0131lmad\u0131\u011f\u0131nda kullan\u0131\u015fl\u0131d\u0131r. Listelerinize, ana mesaj\u0131n\u0131z\u0131 etkili bir \u015fekilde ileten estetik a\u00e7\u0131dan \u00e7ekici ve iyi optimize edilmi\u015f bir poster \u00e7er\u00e7evesi ekledi\u011finizden emin olunuz. <\/li>\n<\/ul>\n\n<h2 class=\"wp-block-heading\" id=\"wrapping-it-up\">Sonu\u00e7 Olarak<\/h2>\n\n<p>Google Play Store taraf\u0131ndan empoze edilen teknik gerekliliklere uyman\u0131n \u00f6tesinde, \u00fcr\u00fcn sayfan\u0131z\u0131n grafikleri, \u00fcr\u00fcn\u00fcn\u00fcz\u00fcn ayn\u0131 ni\u015f i\u00e7erisindeki binlerce oyun ve uygulama aras\u0131ndan \u00f6ne \u00e7\u0131kmas\u0131n\u0131 sa\u011flayacak \u015fekilde \u00f6zg\u00fcn ve dikkat \u00e7ekici olmal\u0131d\u0131r. Asolytics ekibi taraf\u0131ndan sunulan ipu\u00e7lar\u0131n\u0131 ve teknikleri tekrar g\u00f6zden ge\u00e7iriniz ve mevcut <a href=\"https:\/\/asolytics.pro\/blog\/post\/aso-strategy-guide\/\">ASO stratejinize<\/a> en uygun olanlar\u0131 kullan\u0131n\u0131z. <\/p>\n\n<p>Ayr\u0131ca, Google Play \u00fcr\u00fcn sayfan\u0131z\u0131n g\u00f6rselleri \u00fczerinde \u00e7al\u0131\u015f\u0131rken a\u015fa\u011f\u0131dakileri g\u00f6z \u00f6n\u00fcnde bulundurunuz:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>De\u011fi\u015fikliklerinizi A\/B testine tabi tutunuz. <\/strong>Hangi fikrin veya yakla\u015f\u0131m\u0131n en y\u00fcksek d\u00f6n\u00fc\u015f\u00fcm\u00fc sa\u011flayaca\u011f\u0131ndan, kapsaml\u0131 bir \u015fekilde test etmeden %100 emin olamazs\u0131n\u0131z. Uygulama simgesi renkleriyle oynay\u0131n\u0131z; ekran g\u00f6r\u00fcnt\u00fcleriniz i\u00e7in farkl\u0131 y\u00f6nelimler deneyiniz; hedef kitleniz i\u00e7in en iyi sonucu veren \u00f6nizleme videolar\u0131n\u0131 kar\u015f\u0131la\u015ft\u0131r\u0131n\u0131z. Sizin i\u00e7in &#8220;<a href=\"https:\/\/asolytics.pro\/blog\/post\/how-to-ab-test-app-icon\/\">Uygulama Simgenizi Nas\u0131l A\/B Test Edersiniz<\/a>&#8221; k\u0131lavuzunu haz\u0131rlad\u0131k.  <\/li>\n\n\n\n<li><strong>Rakipleri inceleyiniz.<\/strong> \u0130lham verici fikirler i\u00e7in rakiplerinizi takip ediniz: g\u00f6rsel stillerinin nas\u0131l evrildi\u011fini ke\u015ffediniz ve mevsimsel ASO i\u00e7in benimsedikleri stratejileri analiz ediniz.<\/li>\n\n\n\n<li><strong>Kullan\u0131c\u0131lar\u0131n\u0131z\u0131n konforuna \u00f6zen g\u00f6steriniz.<\/strong> \u00dcr\u00fcn sayfan\u0131z\u0131n g\u00f6rsellerinin kullan\u0131c\u0131y\u0131 cezbetmesini ve indirmeleri kolayla\u015ft\u0131rmas\u0131n\u0131 istiyorsan\u0131z, ekran g\u00f6r\u00fcnt\u00fcs\u00fc resimlerinizin net, metnin okunabilir ve videonun yerelle\u015ftirilmi\u015f altyaz\u0131lara sahip oldu\u011fundan emin olunuz.<\/li>\n<\/ul>\n\n<p>2022 y\u0131l\u0131nda kullanabilece\u011finiz daha fazla Google Play Optimizasyon ipucu ve stratejisi i\u00e7in di\u011fer Asolytics \u00f6\u011freticilerini ve k\u0131lavuzlar\u0131n\u0131 inceleyiniz.<br\/><strong><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google Play g\u00f6rsel optimizasyonu i\u00e7in ipu\u00e7lar\u0131. D\u00f6n\u00fc\u015f\u00fcm sa\u011flayan ikon, ekran g\u00f6r\u00fcnt\u00fcleri ve video \u00f6nizlemeleri. Etkili Google Play liste g\u00f6rselleri olu\u015fturmak i\u00e7in yeni k\u0131lavuzlar\u0131 inceleyiniz.   <\/p>\n","protected":false},"author":4,"featured_media":6614,"template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}}},"academy_category":[29],"class_list":["post-6613","academy","type-academy","status-publish","has-post-thumbnail","hentry","academy_category-google-play-aso"],"acf":[],"_links":{"self":[{"href":"https:\/\/asolytics.pro\/tr\/wp-json\/wp\/v2\/academy\/6613","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/asolytics.pro\/tr\/wp-json\/wp\/v2\/academy"}],"about":[{"href":"https:\/\/asolytics.pro\/tr\/wp-json\/wp\/v2\/types\/academy"}],"author":[{"embeddable":true,"href":"https:\/\/asolytics.pro\/tr\/wp-json\/wp\/v2\/users\/4"}],"version-history":[{"count":3,"href":"https:\/\/asolytics.pro\/tr\/wp-json\/wp\/v2\/academy\/6613\/revisions"}],"predecessor-version":[{"id":6908,"href":"https:\/\/asolytics.pro\/tr\/wp-json\/wp\/v2\/academy\/6613\/revisions\/6908"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/asolytics.pro\/tr\/wp-json\/wp\/v2\/media\/6614"}],"wp:attachment":[{"href":"https:\/\/asolytics.pro\/tr\/wp-json\/wp\/v2\/media?parent=6613"}],"wp:term":[{"taxonomy":"academy_category","embeddable":true,"href":"https:\/\/asolytics.pro\/tr\/wp-json\/wp\/v2\/academy_category?post=6613"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}