The latest from ASO Team

Release notes, updates, announcements and more

New: Google Play Metadata Editor & Optimization Assistant – Built for Semantic Coverage

Unlock the potential of your app's visibility with the new Google Play Metadata Editor & Optimization Assistant! Our innovative tool simplifies the creation and optimization of your app's metadata, ensuring you cover popular search queries across multiple regions.
Google Play App Optimization

Google Play App Optimization: The Complete ASO Guide for Android (2026)

What Are Apple App Clips

What Are Apple App Clips on iPhone & iOS in 2026 and How to Use Them for ASO

ASO keyword research

How to Automate ASO Keyword Research: One Tool That Does It All

App Performance

App Performance: How to Measure and Analyze

Discover all-in tools to analyze app performance. Determine which metrics are crucial to see whether users like your app and understand your app rating
android app icon guidelines

Android App Icon Guidelines: How to Design Icons That Follow Play Store Standards

Follow Android app icon guidelines to design adaptive icons. Discover icon size specs, shapes, and design tips to create icons that fit all Android devices.
Apple App Icon Guidelines

Apple App Icon Guidelines: Dimensions, Requirements, Design Rules And Mistakes to Avoid

Follow Apple's app icon guidelines with confidence. Get the latest specs, dimensions, and design rules to ensure your iOS app stands out on the App Store according to Apple HIG.
Mobile Game Marketing Strategy

Mobile Game Marketing Strategy: Key Elements and Techniques

Mobile game marketing strategy is defined here. Explore mobile game marketing best practices. Follow useful tips for a successful mobile game marketing campaign.
App Store Keyword Research

ASO Keyword Research Tool for App Store: The Most Comprehensive Guide on How to Easily Collect All Keywords

ASO keyword research tool can significantly boost your app's visibility. Explore top tools for maximum downloads and outranking competitors.
App Rankย Tracker

App Rank Tracker: The Simplest Way to Check App Rankings

Best app rank tracker software: Learn how to track thousands of keywords worldwide.
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