App ranking is a position that an app holds in the search results in the app stores. App positions depend on search terms. You can observe different app rankings when looking for an app with different keywords.
It can change daily. Usually, it depends on the level of competition. If there are many apps competing for similar keywords, it can lead to frequent changes in the positions of the particular app. You can keep an eye on app ranking daily dynamics with Asolytics tools.
Considering that apps rankings in highly competitive niches change daily, the ASO strategy should be updated every time you see that your app loses position. Use Asolytics tools to eliminate ineffective keywords and replace them with relevant and effective ones. You can apply improved semantic core to your app’s metadata straight away in the Meta Editor tool.
You can use Asolytics tools for free. It allows you to work with one app, one hundred keywords, and one hundred competitors. To unlock these limits, you can buy a monthly subscription or request a custom one for your specific needs.