The success of any mobile app in the virtual market depends heavily on its visibility. A remarkable app with advanced features and impressive UI/UX may only achieve its desired recognition if seen by the target audience.
Indeed, App Store Optimization (ASO) stands as a pillar for ensuring the discoverability of mobile applications within the crowded marketplaces of Google Play and Apple App Store. To truly excel in ASO, one must delve deep into understanding the intricacies of keyword relevance and user search patterns — this is where an effective ASO keyword research tool comes into play.
A robust ASO keyword research tool is instrumental in unearthing keywords that potential users are employing to find apps similar to yours. It helps identify terms with high search volumes yet low competition, allowing app developers and marketers to target these key phrases within their app’s metadata.
Incorporating relevant keywords strategically within the app title, description, and even the developer’s name section ensures that the app resonates with what the audience is seeking. By leveraging an insightful ASO keyword research tool, developers ensure their app stands out by achieving higher rankings for pertinent search terms.
Furthermore, by tracking trends and changes in keyword popularity over time, it becomes possible to update your strategy dynamically — a practice which can substantially influence an app’s long-term success in terms of organic discoverability and user acquisition.
Ultimately, while paid advertising might offer immediate boosts in visibility and download numbers, integrating a strong ASO strategy with an emphasis on intelligent keyword research promises sustained growth through organic means — balancing quick wins with enduring presence in the competitive marketplace of apps.
In this article, we will share a keyword research guide, the fastest way to collect semantic core, and how to use the ASO keyword research tool.
What is a keyword?
A keyword is a word or phrase users use to find apps that fulfill their needs. Collecting popular and relevant keywords can optimize your app and get more installs.
ASO Keywords Metrics You Need to Take into Account
The selection of keywords for ASO is similar to how SEO (Search Engine Optimization) works for websites. ASO keyword selection involves two key components — relevance and competition.
- Popularity: Keyword popularity is a metric that measures how often a specific keyword is searched for by users on search engines.
- Daily Impressions: It is very often necessary to track the indicators for the day, especially during A/B testing.
- Difficulty (competition): When choosing keywords, one should also consider the level of difficulty of competition for those keywords. Highly competitive keys may make it hard for an app to stand out.
- App rank: It shows the app’s current position for specific keywords in the app store search.
- Localization: To reach more users, keywords must be localized to accommodate different languages and regions.
There are many tools available on the Internet for keyword research. We highly recommend using functional and straightforward tools, such as the ASO keyword research tools from Asolytics. These tools cover all the steps to collect comprehensive semantics for an app. Start with using these tools — you don’t need any extra services to collect all the keywords for your app.
It’s worth noting that Asolytics allows you to track keyword data for the most popular countries and regions. The tool’s interface includes the main metrics to consider when selecting keywords.
The algorithms for obtaining data are unique and complex, so Asolytics deliberately simplified the interface in some places so that even an unprepared user could understand the data received. The main pros of Asolytics for which you should choose it are:
- Unique keyword research tools;
- Simple and convenient interface for navigation and collection of semantics;
- Daily-triggered automated keyword research algorithms continuously search and recommend new keywords.
- It is one of the complete keyword databases that is constantly updated;
- Saving your time and resources.
How To Collect Semantic Core For An App And Start To Track Keywords With Asolytics Tools
We’ll look at keyword research using Asolytics keyword tracking and analysis tools. The platform has several different ways to collect keywords:
- Using Asolytic’s automatic keywords research & recommend tool (the system not only performs research but also selects options that suit you);
- Manually researching new keywords.
Each method has advantages and uses. They complement each other and help to compile the most complete semantic core. It is most effective to combine both options.
Get relevant keywords for your app every day
The algorithm simplifies the work of selecting relevant keywords. The work of analyzing and updating current data continues, and you always receive up-to-date data.
First, identify the key competitors in your niche
As was written earlier in the article, in order to collect a semantic core, you need to know your competitors in the niche. With tools from Asolytics, you can quickly and easily assemble competitors.
There are two simple ways:
- Using the “Competitors Finder” tool
- Analyzing search results for the most relevant keywords in your niche
Selection of competitors using the “Competitors Finder” tool
Go to “Competitors Finder” and enter 3–5 phrases in the corresponding field that characterize our application. After entering, the platform algorithm will immediately provide relevant competitors that you can select.
The algorithm will automatically suggest the most relevant competitors based on the keywords you entered earlier.
Selection of competitors using the “Live Search”
By analyzing the most popular keywords in a niche with the “Live Search” function, you can find an application that is at the top for these keywords, and thus, you will get the key players in this niche and can add them as competitors.
Relevant Keywords In Just Two Clicks
Once the competitors are selected, we can get the analysis results. Let’s move on to keyword collection. To do this, go to the “Recommended” tab, where the algorithm will recommend various suitable keywords for your application.
You can use the “Filter” to sort and select keywords by parameters.
Basic “Filter” parameters that you can select or disable, thereby customizing the results for yourself
- Popularity
- App Rank
- Daily Impression
- Compared with TOP 10
- Language
- Sources
A combination of algorithms analyzes various data sources to collect data. The algorithms are described further.
Metadata — unique algorithms analyze all competitors’ metadata daily. Therefore, you will always be aware of what keywords your competitors use in metadata and what keywords they optimize for;
Competitors — the algorithm automatically analyzes the keys by which all selected competitors are ranked, selects the most suitable ones, and recommends them. Therefore, you do not need to check every query for which your competitors are ranked manually;
Suggestion — search tips in the App Store or Google Play, which are updated every day and allow you to monitor changes in competitors and not miss new keywords dynamically. Asolitics checks all the keys that have already been added to the tracking for search suggestions;
Ranking — every day, the algorithm analyzes the keywords for which the client’s application is already ranking and recommends adding them to track. In simple words, it recommends those keywords that you can monitor and improve your rankings;
Related: all keywords that are already being tracked are analyzed using a unique artificial intelligence algorithm that finds similar queries with similar user interests that they are looking for.
Collecting Semantic Core Manually Using Different Asolytics Tools
For the manual method, the Asolytics platform has 4 powerful tools. They allow you to fine-tune the selection of relevant keys for your application:
- Metadata keywords;
- Ranking keywords;
- Keyword Autosuggests Analysis;
- Related Keywords Intelligence.
Metadata keywords
The algorithm analyzes titles and subtitles in different languages. Allows you to analyze what keywords competitors use in their metadata.
Ranking keywords
A tool that allows you to check what keywords an app is ranking for. Here are its main useful features:
- You can see what keywords your app is ranking for.
- You can quickly switch between competitors, which speeds up the analysis process.
- Filtering by the number of competitors will allow you to get more relevant keywords
Autosuggest
Autosuggest denotes the functionality within app marketplaces that proposes query phrases or application titles as soon as a user initiates typing within the search field. The suggestions are generated based on the most popular or recent searches related to the letters or words that the user is typing.
For the convenience of clients, autosuggest is implemented throughout the platform, where there are fields with keywords.
For a deeper analysis, go to the “Autosuggest” tab and enter the keyword you want to check. After entering the key, the algorithm will offer you various add-on options. From the most popular language to the least popular. This will allow you to choose from different options for new keywords.
Related Keywords Intelligence
Algorithms will analyze the entered keywords in real-time to find similar keywords in the specified niche. The algorithms are powered by AI to help you find unique keywords for your app.
What Should You Do After Selecting The Keys To Promote The Application?
Here is a selection of marketers’ main actions to promote their application/game. They can be performed after collecting keywords and in parallel with the choice of keywords.
You should follow these steps to ensure an effective marketing strategy:
Optimize your App Store listing
Incorporate the primary keyword naturally into your app’s title and subtitle. Craft a compelling app description that naturally includes secondary and tertiary keywords. Highlight the app’s benefits and features. Utilize the keyword field efficiently, separate keywords with commas, and avoid spaces.
Use high-quality screenshots and an engaging app icon. Consider creating a short video preview that highlights the app’s features.
Monitoring & analytics
Use the “Keyword Tracking & Monitoring” tool to monitor keyword rankings, download statistics, user engagement, and more. Based on analytics, continuously refine your keyword strategy to improve visibility and performance.
Content marketing
Write blog posts or articles related to your application/game and incorporate your keywords. Guest blogging on relevant sites can also be effective.
Create engaging posts on platforms like Instagram, Twitter, Facebook, and LinkedIn using your keywords as hashtags or within the content.
Distribute press releases announcing your app. Use your primary keywords naturally in the release.
App reviews and ratings
Encourage delighted users to share their favorable impressions and rate the app positively on app platforms. Enhanced ratings boost the app’s prominence and credibility. It is worth considering that even if you rank for optimal keywords, but the application has a low rating or bad reviews, the user may not install it.
Contact tech bloggers, YouTubers, and influencers who can review your app. If necessary, Provide promotional material and incentives.
Backlinks and SEO
Generate backlinks to your app store page from reputable websites. This could include tech blogs, forum discussions, and review sites. Make certain your website or landing page is fine-tuned for search engine visibility using the chosen keywords.
Paid advertising
Use Apple Search Ads (iOS) and Google App Campaigns (Android) to bid on your selected keywords, pushing your app to the top of search results. Run targeted ads on platforms like Facebook, Twitter, Instagram, and LinkedIn using the chosen keywords.
Engage with your audience
Establish a vibrant community for your app by leveraging discussion boards, social networks, and various other channels. Deliver outstanding client service to resolve user inquiries and issues, fostering a devoted following.
Update regularly
Stay on top of updates for your software or game to patch glitches and incorporate enhancements inspired by community suggestions. Each update is an opportunity to adjust and optimize your app store listing.
Cross-promotions
Partner with other apps, businesses, or influencers to cross-promote your app. Use email marketing campaigns to promote new features, updates, or content related to your app among your subscriber base.
By systematically implementing these steps and continuously refining your approach based on performance data, your app’s visibility and download rates should improve significantly.
Market Analysis And Strategy Creation
Before creating a semantic core, you, as an ASO specialist, need to conduct a market analysis and develop a strategy for promoting the application.
Creating a successful app promotion strategy requires knowledge, creativity, and data. Here are several stages and recommendations to develop a successful plan and conduct a thorough market assessment.
Asolytics introduces a comprehensive ASO tool that allows you to conduct market research and fine-tune your marketing strategy by providing detailed data and analytics related to your app’s performance compared to competitors.
Create a new market report
To create a report, you need to create a comprehensive list of competitors in the niche in order to have a list of applications that are in the top charts (niche leaders).
After selecting your application and its competitors in the “Market Research” section, you can automatically analyze the market and competitors. This saves a lot of time and lets you get comprehensive data. With tools from Asolytics, a report and market analysis can be completed in just 10 minutes.
The generated report will allow you to access information about the market and competitors, namely:
Install, revenue and geographic analysis
The report allows you to analyze the markets and see the top market players by indicators such as installations and revenue. And gain insight into where your competitors are getting installs and revenue, as well as data on your competitors’ audiences.
Simply put, we analyze the geography of competitors’ promotions and directly analyze their attitudes. To make it easier to track geographic trends, Asolitics has the “Share of Installs by Country” function. The report allows
Market install dynamics
This tool tracks app download trends in popular app stores over time.
Competitors user ratings
Research public opinion about your competitors by looking at their user ratings. Check out the average rating of your competitors worldwide. Analyzing the market using a report from Asolitics, you will be able to see the following:
- countries with the most reviews
- how does the assessment differ by country?
In-App purchase analysis and pricing strategy
Determine which apps have the most expensive or affordable in-app purchases in your app niche and how competitors price their apps or in-app purchases.
Age analysis and competitor updates
With these important features, you can find out how long your competitors have been active in the app store and how often your competitors update their apps. You can also find newcomers who quickly reach the top of the niche and old applications that have been working for a long time.
Remember, the frequent use of Asolytics’ ASO tool will provide more accurate and current data, assisting in refining your app marketing strategies effectively.
Planning an App Promotion Strategy
- Pre-launch Start talking about your app before it’s available. Launch sneak peeks, unveil highlights of the app’s functionalities on social platforms, or craft articles about it to spark curiosity.
- App Store Optimization (ASO) Optimize your app’s listing with relevant keywords to make it discoverable in the app stores. An attractive app icon, screenshots, and a compelling description can encourage more downloads.
- Social media promotion Leverage the power of social media platforms like Facebook, Instagram, Twitter, etc., to reach out to your audience. Regular posting, engaging with your users, and running ad campaigns can help boost your app’s visibility.
- Influencer marketing Collaborate with influencers who share your app’s target audience. They can create authentic content to promote your app, resulting in more downloads.
- Reviews and ratings Positive app reviews and higher ratings can improve your app’s discoverability in the app stores. To motivate your current customers to provide feedback or evaluations, offer them special perks or benefits.
- User retention Despite the number of downloads, retaining users is essential for the app’s success. To improve users’ experience, regularly update your app, provide personalized content and push notifications, and always respond to user feedback.
Remember, the most effective promotional strategy varies from one app to another. Continuously assess and enhance your approach to ensure optimal results.
Tips For ASO Optimizing The Application With Keywords
We have collected 10 useful tips to help you select keywords for Google Play and the App Store:
- Use relevant keywords Choose keywords that clearly define your app and will likely be used by potential users. Use keyword research tools to find the best ones.
- Title optimization Including the most important keywords in your title can significantly improve your app’s visibility. Google Play and the App Store use the title as a vital ranking factor.
- Use keywords in subtitle/short description Like the title, the subtitle (the tagline) is a great place to include keywords. This serves as a summary of what the app does, helping with both visibility and user understanding.
- Keyword density An important parameter in Google Play is to repeat the most important keyword several times. This can improve your app’s ranking. However, do it naturally, without stuffing keywords unnecessarily.
- Use long-tail keywords Long-tail, longer, and more specific keywords can attract relevant traffic. They need to be more competitive, helping improve your ranking.
- Monitor competitors Monitor your competitors’ keywords. This could reveal new keyword opportunities that you still need to consider. The “Recommend Keywords” tool from Asolytics constantly monitors metadata and ranks competitors’ keywords.
- Update keywords regularly Today’s keywords may not work tomorrow as trends change. Regularly updating your keywords can keep your app relevant and help maintain a good ranking. The best option is to work in iterations: add a key, test the effectiveness, and repeat with another key if necessary.
- Localization of keywords If your app is available across different regions, try to localize your keywords. This means using terms and phrases relevant to each specific market.
- Consider user reviews User reviews may contain potential keywords that app users might use. In particular, a description of the functions and features that users lack and take this data into account in further updating the application.
- Seek expert opinion Even experienced marketers sometimes need outside help. We are talking about third-party ACO specialists who can give advice using their professional opinions.
In summary, choosing the right keywords is a fundamental step for App Store Optimization (ASO) that plays a vital role in an app’s prominence and triumph within the bustling app market. This selection entails pinpointing pertinent keywords with lower competition, often with the assistance of specialized research tools. Continuously monitoring and refreshing your keyword strategy is a proactive measure that can preserve or enhance the discoverability of your app.
