The latest from ASO Team

Release notes, updates, announcements and more

The most comprehensive guide on how to define appsโ€™ target audience and how to conduct market research for app targeting.
Interested in iOS A/B testing? Explore the best tools and tips for A/B testing iOS apps the right way. Split testing on iOS is explained in detail here.
Interested in ASO AB testing for apps? Read useful tips and steps for successful ASO A/B testing. Unveil common ASO split testing mistakes to avoid.
Explore mobile game influencer marketing strategies. Learn about mobile gaming influencers, follow tips for successful mobile game influencer marketing.
Mobile game marketing strategy is defined here. Explore mobile game marketing best practices. Follow useful tips for a successful mobile game marketing campaign.
Feeling confused with ASO terminology? Learn the meaning and importance of various ASO terms and concepts in this comprehensive ASO vocabulary guide.
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