Conversion Rate Optimization, often abbreviated as
CRO, focuses on increasing the percentage of users who take a desired action within your app or on its store page. For apps, this could mean anything from downloading the app after viewing its store page to making an in-app purchase. With CRO, by looking at how users act and changing things like the look, how things are set up, or buttons that ask users to do something, the goal is to get as many people as possible to become regular users or buyers.