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Tips on How to Increase App Downloads

How to get people to download your app? Learn more information, explore the best iOS app marketing tips and guidelines with Asolytics. Asolytics ASO Blog
Tips on How to Increase App Downloads
You’ve designed your own application. Great job! The layout is fantastic, and the icon is cool. Your startup works like a charm across every gadget imaginable. The niche you’ve discovered is uninvestigated, which keeps your competition to a minimum. There’s one hefty grain of salt in this plot, however. Your startup gets zero installs. If that sounds familiar to you, today’s your lucky day.

With millions of applications up for grabs across the major mobile distribution channels, users are spoilt for choice in terms of all possible categories: mobile games, fitness, wellbeing, accounting, trading, picture editing, shopping, music etc. As competition is getting more and more fierce, developing and implementing powerful marketing strategies becomes paramount for entrepreneurs.

Before we dive into exactly how to increase the app downloads with some of the best store-specific marketing tips out there, let us take a closer look at what app marketing is and what benefits it offers. We will also discuss the best techniques developers can use to promote their products within major digital distribution platforms like Google Play and the Apple App Store as well as outside those. Buckle up, and let us get started!

App Marketing – A Miracle Tool for App Success

Although it has become common to describe some apps as an immediate success within app stores, no app, regardless of how cool, practical, or innovative, can turn into a hit overnight. That is because it takes time for such products to reach a large enough audience of engaged and motivated users. Even if yours is an ingenious app that offers functionality and user experience like no other, it will remain a hidden gem in the vast digital landscape until it gets discovered.

Make no mistake: not every app eventually finds its way into the spotlight. Some remain buried for weeks, months, and years, overshadowed by the competition and gradually fading into obscurity, pushed further down into the lower echelons of various rankings where no one will ever see them again.

Luckily, there is a way to avoid that: good app marketing. So, what exactly is app marketing?
App marketing is essentially the strategic process of promoting and positioning your app within the competitive digital distribution environment. It involves understanding the target audience, utilizing various promotional techniques, and creating a unique value proposition that sets your app apart. The aim is to enhance visibility, spark interest, and drive downloads and user engagement.

Put simply, it is crafting a story around your app that captures the attention and imagination of potential users. This story has to highlight the key benefits, features, and unique selling points of the app in a way that will make the target audience excited and motivated to try it. Effective app marketing is not just centered on boosting your app’s visibility in Google Play or Apple App Store – it is about giving users a compelling reason to choose your app over others.

7 Good Reasons to Try App Marketing

Here is a detailed breakdown of the top seven reasons why effective app marketing is essential to ensure the success of your mobile application. It is followed by a list of 5 best marketing maneuvers that will explain how to increase mobile app downloads in a smart way.
Reason to Do App Marketing: A Major Boost in Visibility and Discoverability
In the crowded online marketplaces, such as Google Play and the Apple App Store, flooded with countless apps and games, even a well-designed, high-quality product can easily be overlooked. Effective app marketing helps make sure it does not happen by boosting your app's visibility and driving potential users straight to it. Implementing strategies like App Store Optimization (ASO), search engine optimization (SEO), and targeted advertising can be just what you need to improve your app's discoverability and increase the odds of its being found by your target audience.

Analyze your app performance in Asolytics

Reason to Do App Marketing: An Increase in Brand Familiarity and Credibility
One good way to make your brand and its products known to and trusted by a broader audience is through app marketing. A well-defined marketing strategy helps establish a strong and distinctive brand identity, making your app easily recognizable and trustworthy. Branding consistency, compelling storytelling, and engaging content – all work together to create a lasting positive impression in the minds of your target audience. Investing in app marketing can bring returns in the form of increased trust and loyalty towards your product.
Reason to Do App Marketing: A Good Way to Keep Users Interested and Coming Back
Successful app marketing does more than just help you attract new users; it also focuses on keeping the existing ones engaged and loyal. By constantly communicating with your users to collect their feedback, providing them with personalized app experiences, and offering timely updates, you can keep people interested in your product and encourage loyalty to your app. With a little more effort, you can even turn your most dedicated users into ambassadors for your brand.
Reason to Do App Marketing: A Way to Give Your Brand Competitive Edge and Uniqueness
App marketing is the instrument with which you can bring forward your app's best and most unique features and benefits, convincingly showing what makes your product worthy of attention and better than its competition. With a good marketing strategy aimed at the right audience, you can effectively position your app as the go-to solution for users within your target niche. Stressing the app's unique selling points and addressing your users' most pressing concerns that your rivals might have overlooked can give you a massive edge over the competition
Competitors tool in Asolytics

Use the Competitors tool in Asolytics to find all the similar apps in your niche

Reason to Do App Marketing: Excellent Opportunities to Monetize
There are many ways through which your app can earn you money, including in-app purchases, subscriptions, ads, and sponsorship, and effective app marketing is how you can capitalize on these lucrative opportunities. By understanding what your target audience prefers and how it behaves when interacting with your app's content, you can choose the monetization strategy that is not only profitable but also benefits the overall user experience.

For example, you can discover that the in-app purchase model is a more suitable income-generation channel for you since it provides the most engaged users with premium content while not irritating the average customer with abundant ads that interfere with their gameplay. If you use app marketing tools to learn more about your target audience, you will be better equipped to meet their unique needs, which will lead to increased satisfaction for users and long-term financial success for your brand.
Reason to Do App Marketing: Improved Awareness of Market Trends and User Feedback
App marketing will help you stay updated with the latest market trends and access valuable user feedback. By actively listening to user reviews, performing various surveys, and analyzing user behavior, you can identify areas that require improvement and tweak your app to meet your audience’s evolving needs and expectations. Staying proactive and mission-focused will help you maintain a competitive edge and show your commitment to providing user experiences of exceptional quality.
Reason to Do App Marketing: Data-Driven Approach to Decision-Making
Acting on a hunch is not how you do things in app marketing. To make it work, you need to dig into the data, carefully gathering, sorting, and analyzing it. Keep an eye on how your app is doing (KPI-wise), and do not hesitate to use some advanced analytics tools to uncover valuable insights about user behavior, conversion rates, and overall performance.

Now that it is clear why app marketing is important, let us move on to discussing the top five strategies and mechanics that can elevate your app’s success within app stores and beyond:
  • App Store Optimization (ASO)
The #1 strategy to boost your app downloads is, of course, app store optimization – a robust complex of tools and techniques aimed to promote your product’s visibility and appeal within its natural habitat – the app store.

Here is a quick profile of the strategy:

Why? To increase your app or game’s visibility within its chosen digital distribution platform and improve search rankings, making it easier for users to discover your product.

How? Research-driven optimization of your keywords, title, description, and visuals for better discoverability.

What to avoid? Ignoring the importance of keyword optimization and failing to update app content regularly to keep it fresh and relevant.

How much? Costs vary depending on whether you use ASO tools yourself or hire professional services. The former option is cheaper but takes considerably longer and is prone to errors.

Good or bad?

  • Improved app visibility and enhanced search rankings;
  • Cost-effective if you manage it yourself.

  • Requires continuous monitoring and updating;
  • Can be time-consuming and prone to errors if not managed by pros.
Tracking Keyword
  • Social Media Engagement
Leveraging various social media platforms to engage with your audience will help you create a strong online presence, boost your brand recognition, build trust in users, and ultimately drive app downloads.

Here is a quick profile of the strategy:

Why? To build a community around your product, increase brand awareness, and reach a wider audience.

How? Create interesting content that appeals to your audience, run targeted campaigns to attract the attention of specific categories of potential users, and team up with influencers to expand your reach.

What to avoid? Failing to identify the best social media channel to connect to your potential users. Using content that is too generic or unappealing to your target audience.

How much? Costs depend on the scale of your social media campaigns, including content creation and advertising budgets.

Good or bad?

  • Helps create a community and boost brand awareness;
  • Promotes direct communication with your target audience.

  • Requires consistent content creation and engagement;
  • Direct ROI can be a challenging metric to measure.
  • Content Marketing
Content marketing will allow you to showcase the value of your app or game and attract potential users through sharing informative and engaging content with them.

Here is a quick profile of the strategy:

Why? To demonstrate your app’s benefits in a streamlined and well-organized manner, educate users about how to interact with your product for maximum use and satisfaction, and build your brand’s credibility as well as your own reputation as a reliable, knowledgeable, and trustworthy company.

How? Create blog posts for your website or publish guest posts on other platforms and produce videos, tutorials, and infographics to highlight app features.

What to avoid? Ignoring user feedback and dismissing its importance when creating new content.

How much? Costs depend on the type of content you require, distribution channels, and the amount of outsourcing required.

Good or bad?

  • Shows app benefits and instills trust in users;
  • Establishes expertise in the industry.

  • Requires resources for continuous content creation and distribution;
  • Takes more time than other strategies to generate significant ROI.
  • User Acquisition Campaigns
This strategy implies using paid ads to acquire new users and increase app downloads. It involves setting up ad campaigns, adjusting spending over time based on how each specific campaign performs, and utilizing various ad formats.

Here is a quick profile of the strategy:

Why? To reach a specific audience, drive app downloads, and expand your base of active users.

How? Utilize paid ads, optimize landing pages, and implement targeted marketing tactics.

What to avoid? Overlooking the importance of audience segmentation and using irrelevant content in your ads.

How much? Costs vary based on the advertising platform, ad type, and campaign size.

Good or bad?

  • Reaches specific target audiences and increases app downloads;
  • Campaign performance is easy to track and measure precisely.

  • Can be expensive depending on the chosen advertising platform;
  • Requires regular and consistent optimization efforts.
  • Influencer Marketing
86% of consumers value authenticity when supporting brands. Using the help of influencers can infuse your brand with personality and effectively reach a wider audience through the voices they trust.

Here is a quick profile of the strategy:

Why? To increase the authenticity of your brand and reach a broader audience through people they tend to trust most.

How? Influencers’ services can be leveraged to endorse products, run giveaways, and perform paid advertising to promote your app’s unique value.

What to avoid? Targeting the wrong audience by not matching your brand identity with the influencer's followers and the principles they share.

How much? Costs can vary from offering free products or services to influencers to investing in paid partnerships or sponsored content.

Good or bad?

  • Increases brand authenticity and reaches a broader audience through people your users trust.

  • Selecting the right influencers requires careful research and analysis and may sometimes imply high costs.
So, having exhaustively covered the broader aspects of app marketing, including its main advantages and strategies, let us now zoom in and concentrate specifically on the app marketing and approaches employed within app stores. Digital distribution platforms like Google Play and the Apple App Store are the primary hunting grounds for finding new users and promoting your app directly to those interested in it. That is why it is important that you know more about how to increase ios app downloads and how to increase app downloads on google play store.
In the piece below, we’ll let you in on how to increase app downloads, elevate your mobile brand to the next level, and eventually skyrocket it to the app store top charts. Stay tuned for more vital details. And don’t forget to engage our top-level platform tools to determine your target consumers, assess your competition, improve app visibility, and generally position your mobile brand for success.

Track your app's visibility score using the Dashboard

Pinpointing Your Core Consumers

How are apps marketed? There’s a treasure trove of approaches for success in this sense. One thing is crystal clear: it’s not all about you and your ever-floating revenue in terms of getting the gist of how to market mobile application. Putting your potential consumers first is where your laser-like focus should primarily be. In order to complete this mission, you need to determine by whom and where your product can be utilized, as well as why and how it’s best approached.

In other words, for a successful download increase, you need to nail down your core consumers: how old they are, where they are from, their behavior patterns, tastes, and needs. That’s where precise and effective mobile apps stats and analysis come into play. Whether you’re on the prowl for pinpointing the demographics of mobile app users or need to determine your potential target consumers’ whereabouts, the Asolytics tools are sure to aid you in generating your buyer personas and doing competitive analysis.

Nothing can tarnish your app's success more than targeting the wrong audience. Instead of receiving the deserved attention and admiration, your product will face disinterest and neglect. Effective app marketing starts with understanding your audience. If you know who your ideal customer is, you can tailor your strategies to reach them, thus boosting the overall effectiveness of your efforts.

Here are the benefits of knowing your perfect app user:

  • You will be able to enhance your marketing ROI: targeting specific groups of app store visitors allows you to make the most of your marketing budget and efforts, making sure your message gets across to those who are most interested in what you offer and have every intention to download it if they find it helpful or exciting enough.
  • You will be able to create personalized experiences for your users: understanding your audience helps you create personalized and compelling content that reflects their interests and values. This, in turn, helps build stronger connections with your users and enhance their loyalty.
  • You will be able to manage your marketing resources more wisely: understanding your target audience will let you allocate your resources more efficiently, focusing on things your audience engages with the most and abandoning the ones that yield lower or no results for you. Targeting the right type of users will necessarily lead to higher conversion rates and better app performance overall.
  • You will be able to improve customer retention: understanding your users and knowing what your customers like or dislike about your app will help you provide them with a more tailored experience, which will keep them happy and coming back for more, thus reducing churn rates.
  • You will be able to develop features more effectively: understanding your perfect app user can help you prioritize the development of specific features that best cater to the needs of those customers. By doing so, you ensure continuous improvement of your product and keep it fresh and relevant for users to enjoy.
  • You will be able to run more effective targeted marketing campaigns: knowing your ideal app user can help you develop more effective and impactful targeted marketing campaigns, where you design messages and promotions that resonate with their interests best, leading to higher engagement and conversions.
  • You will be able to enhance customer satisfaction with your product: tailoring your app to meet your perfect user’s preferences and pain points results in higher customer satisfaction, positive reviews, in-person recommendations, and an overall stronger reputation for your brand.
With that said, knowing how to define the target market for mobile apps is key. The following 6 simple steps will help you identify and understand your target users better:
Study the customers you already have. Interview your existing users by asking them to complete customer surveys or engaging with them on social media.
Do market research and try to spot relevant industry trends. Proper market research is crucial, as it will help you identify areas where your product will fit best and see the unattended pain points that it can address most effectively. Studying trends within your app niche will help you understand where the focus currently lies.
Analyze your competition. You can learn a lot from observing your competitors’ work. You’ll see who they are selling their products to, what strategies they use to do it, and what successes and failures they face along the way.
Create your buyer personas. This step is mandatory if your app or game is designed to appeal to a broad range of users. Buyer personas show who your customers are, how they usually behave, and what exactly they need. That’s a treasure trove of information you can use to target your marketing efforts to different customer segments more effectively.
Understand who does not fit into your target audience. Distinguishing between your ideal user and those who appear similar but will not act on your messaging is vital. If you know who does not fit your app user profile, you will be able to save your ad dollars and efforts on targeting the wrong segment.
Revise continuously. The more data you gather, the more accurate your understanding of your target audiences will be. Use this information to constantly optimize and refine your buyer personas to achieve the best results.

How to Get Users to Download Your App

Everybody knows what SEO is. But what about App Store Optimization, shortened to ASO? Basically, the two notions overlap, with the exception that the former is for Goole-oriented website optimization, while the latter is aimed at mobile app promotion.

Below, you will find some vital ASO parameters that aid you in improving your brand reachability and increasing app downloads:

  • excellent user reviews: this parameter is crucial, for it impacts the number of your product installs directly; having positive feedback on your product page can significantly impact the number of app downloads, serving as a key indicator that sends a message of trust and reliability to potential users. With that being said, negative feedback is another crucial message directed at you, highlighting points of dissatisfaction for your customers and showing you areas for improvement.
  • smart keyword optimization: it will aid you in getting higher positions in the search results and thus, potentially bolster your product installs. If you have ever wondered how to increase app downloads organically, the answer is by integrating relevant keywords in your app's title, description, and metadata.
  • refined app store creatives (all the visual elements that appear on your product page i.e., icon, screenshots, and preview video): make sure they are straightforward, as well as powerful and engaging. Compelling creatives that clearly show the app's value proposition can entice users to explore the app further and increase the likelihood of downloads.
  • A/B testing & analysis: eliminate the guesswork from your ASO and do engage in split testing. A/B testing lets you compare different versions of something within your app or related to it (e.g., app icon, screenshots, etc.) to find what works best for your target audience. This data-driven approach refines your ASO strategy and helps you make better-informed decisions.
  • nonstop ASO: mobile marketing is a changeable notion, which means you should work on it on a regular, ongoing basis. That’s what we call learning how to make your app popular. Regularly monitoring and updating your app's metadata, creatives, and keyword strategy are crucial to keep your app relevant and visible.
There is no secret to how to increase your app downloads, really: it is all about being motivated, clear about your goals and priorities, and having a well-designed ASO strategy at your fingertips.

Here are some more tips and recommendations on how you can enhance your app's visibility, engage users more effortlessly, and maximize your product’s downloads:
Make your application icon pop. It’s the first thing everyone will notice when they come across your mobile brand for the first time. So, ensure your icon catches your consumers’ attention and gets easily carved into their memory. Furthermore, your app icon should be a breeze to understand — while providing visual clues to what your audience will deal with once they hit the Download button. What should not find its way on your app icon are complex images, text (except, maybe, for individual letters), and unclear visual elements that may confuse potential users.
Build a consistent and uniform online presence. Social media promotion is essential in terms of getting to grips with how to get people to download your app. Emphasize your presence across the most frequently used social media services to advertise your app’s freshly launched functionality and tap into new audiences. Focus on interacting with your brand’s aficionados and thus bolstering user engagement.
Implement a multitude of app marketing strategies. From social media to email and SMS marketing, learn from the best and experiment with a multitude of ways of expanding your core audience. Don’t forget about such powerful tools as influencer marketing and content marketing. Educate yourself on the topic continuously and invest lots of time into the endeavor. This approach is sure to pay off hugely.
Employ Asolytics to create data-driven campaigns, enhance your ASO ranking factors and thus, maximize your installs. Invest in excellent analytics tools that will assist you in determining whether your mobile marketing efforts are effective or not. This will help you save your time and money — while focusing on the best traffic channels for you along the way. With our service, learning how to increase app installs is a surefire way to success.
Mobile app marketing checklist

Mobile App Marketing: Best Practices to Increase Your User Base

Successful mobile promotion strategies are all about how to grow your app user base. This is an all-encompassing task that requires extensive research and preparation. When sorting out your mobile optimization plan, implement the best practices, as well as Android and iOS app marketing tips to complete your ultimate mission.

So, here’s more on how to get users to use your app:

  • begin with comprehensive niche research: it will aid you in choosing the most suitable promotion path for your startup;
  • use both in- and outside-app marketing methods: successful ASO is a lot more than just refined app title and subtitle;
  • build rapport with your consumers: this will encourage them to leave positive reviews about your application which, in turn, will contribute to your app’s popularity and recognition and help instill trust in potential users;
  • start a speedy site and work up an engaging blog with attractive design to promote your app: the more platforms where users can read about your product the better;
  • delve deep into email marketing and practice it extensively: it will enhance your retention rate and aid you in building a meaningful connection with your consumers;
  • utilize paid ads to reach your potential users fast;
  • create a buzz around your app in the press: partner with a savvy technology magazine writer and you’re all set;
  • use the services of social media influencers to promote your app organically; just make sure their audience aligns with your target demographics to avoid spending ad money on something that will not bring you much exposure or desired results;
  • consider engaging in affiliate marketing to expand your reach through partnerships and collaborations;
  • offer promotional discounts or free trials to incentivize downloads;
  • optimize app loading times and overall performance to give your new users a seamless and enjoyable experience;
  • go easy on the ads within your app and consider implementing alternative monetization strategies for a more user-friendly experience;
  • design a referral program to encourage users to invite their friends and relatives to join;
  • establish a customer support system that will enable you to address user concerns and feedback promptly and efficiently;
  • collaborate with related or complementary apps or services to cross-promote each other;
  • engage with your audience in person through webinars or live streaming sessions, promoting your app and collecting valuable feedback;
  • track such vital metrics as daily and monthly active users, average session length, retention rate, and the like;
  • make an impressive demo video: people love movie trailers, so why not create a fantastic app trailer of your own;
  • perform app localization: adjust (read as translate) your app to make it easily understandable to a multitude of users across the globe. This will help you build a global user base for your startup. That sounds huge, doesn’t it?
Finally, yet importantly, you need to adjust your marketing program to your niche and target consumers. This will require lots of experimenting and hard work. Therefore, you’re going to need reliable tools for backing your research with precise data and real stats. We hope the fundamentals we’ve covered provide you with some excellent answers to your ‘How to increase user base for app?’ question.


Summing up what has already been said in this article, here are quick answers to some of the most important questions raised herein:
  • Question:
    What's the benefit of increasing installs in the mobile app?
    Getting more application installs is the ultimate goal for people doing mobile marketing. Increased mobile app installs can boost brand recognition and credibility, improve visibility and store rankings, enhance user engagement, and offer a higher chance of app monetization.
  • Question:
    Why you need to increase installs for your mobile app?
    By increasing mobile app installs, you grow your user base, make your brand more recognizable, and your product more visible in various app store rankings. More downloads also equal more user engagement and better monetization opportunities.
    Are there any other questions you would like us to address? Would you like more information and advice on how to increase app downloads for free using cost-effective app marketing techniques? Let us know, and we will do our best to be of help!

Bottom Line: Hard Work Always Pays Off

Irrespective of how visually stunning and high-performing your app is, people will hardly ever notice these perks if they can’t find your product among the endless sea of similarly good and functional apps waiting for their time to shine that, for some, may never come. That same fate might be awaiting your mobile application if you don’t work hard on promoting it. Convincing users to install your app takes precious time and ‘elbow grease’. In fact, effective mobile marketing is a never-ending process. You won’t see excellent results tomorrow if you start today. But if you put more expertise into it than your competitors, you are sure to maximize your results in the long run.

Getting your application installed by crowds of super excited fans is a challenging task, especially if you’re just getting started. However, if you heed our advice long-term and put the aforedescribed promotion rituals into practice, your chances of succeeding increase tremendously. Never forget to keep your target consumers and their needs first on your way to reaching your goal. The most important advice yet is to stay loyal to your dream and committed to your unique vision – success and recognition will soon follow!

Avoid such common mobile marketing mistakes as poor ASO (or – even worse – the complete absence thereof), performance glitches, lack of niche-specific keywords, insufficient market research, inadequate user engagement, irrelevant or inaccurate content, and neglect of user feedback and data analytics. If you do your ASO in a smart way, your chances of landing millions of new app users within a month increase significantly. Hard work always pays off in the context of propelling your startup to stardom. Bookmark this page for more hacks on the topic and good luck Asolyzing! Remember that Asolytics is always here to shed light and knowledge on your path to success. All you need is to reach out, and we will be right there by your side in no time, bringing our skills, expertise, and amazing ASO analytics tools with us!