Instead of jumping between spreadsheets and the console, you can now optimize your Title, Short Description, and Description in the most effective way to ensure coverage of popular keywords across different countries and localizations.

Multi-Localization Support

Managing a global app presence is complex. Our new interface simplifies this by allowing you to edit and manage your app’s metadata for all targeted regions within a single, unified view. This ensures consistency and quality across every market you serve.

Keyword-Driven Localization

Successful ASO starts with the right focus. For every localization, you can now select two focus keywords and several secondary keywords. This targeted approach allows you to optimize your Title and Descriptions for maximum coverage of the most popular search queries from your semantic core in each specific country.

Built-in Optimization Assistant

To eliminate manual auditing, the editor features real-time indicators directly next to each text field. These indicators act as your technical guardrails, flagging errors and offering specific recommendations based on over 25 optimization parameters, including:

• Keyword Presence: Get immediate alerts if your primary focus keywords are missing from the Title or Short Description.
• Density Control: Monitor the frequency of focus and secondary keywords to prevent over-optimization and maintain natural, readable phrasing.
• Strategic Placement: Ensure primary terms appear in critical zones, such as the first or last 200 characters of the Description, to boost indexing.
• Content Structure: Receive automated checks for H2/H3 headings, lists, and formatting errors like excessive use of CAPS.

Easy Competitor Metadata Analysis

Understanding the competitive landscape is key to outranking rivals. The Meta Editor allows you to analyze exactly how competitors structure their metadata in any specific country.

By viewing the General Competitors Keyword Density, you can see the frequency of terms used across their listings. This allows you to compare their content directly against your own draft to pinpoint exactly which keywords they focus on, helping you identify gaps and position your metadata to compete effectively.

Stop Guessing, Start Optimizing

The Meta Editor helps you catch optimization mistakes early and prepare your metadata to cover as many popular search queries as possible. Instead of wondering if your metadata will work, you can now structure your texts with the confidence that they are technically optimized for search visibility before you hit publish.

Our goal is to ensure your store listing is ready to reach the maximum number of users from the moment it goes live.

FAQ

This article is a comprehensive guide on how to rate apps in Play Market and Apple Store and how to write reviews to help developers improve. Also, your comments help other app page visitors to make a choice about downloading a particular title. That is why it is important not only to write that you did not like something but also to tell in detail what exactly and why. Besides, most people tend to leave only negative reviews to share their dissatisfaction with others. At the same time, quality app developers need your comments as well, as they allow their titles to rise higher in the search results.

This material from Asolytics experts will be useful to all active Internet users, not just mobile product creators.

Importance of Rating and Reviews

Our Academy article “ASO Reviews and Ratings: Use Them to Your Advantage” specified the importance of these elements for ASO. Here we will describe mainly the technical side of the issue and how users can rate and leave comments in apps and app stores. But first, a few words about why all this is so important:

1. Your feedback helps developers identify gaps in their work. Your comments let them know what you like and what needs improvement. Since many features and tools can be implemented in different ways, users can comment on how they see it. Good developers will definitely respond to such feedback.
2. Your review can help other readers make a choice. The app store statistics show that many people read reviews before downloading apps, especially when it comes to paid services. By leaving a review, you help them understand in advance how good this or that item is. It saves time and, in some cases, money.
3. Reviews and ratings are the elements that search algorithms analyze and use when compiling search results. For example, due to a bad iOS app rating, a product risks falling down the App Store search result list.

Creating a mobile app or game is a really complex and costly process. Therefore, developers do their best to make their products popular after the publication. To do it, they use effective ASO techniques and our guides like “How to Publish an App on Google Play.” It is in the hands of ordinary users to help creators take their items to the next level and reach a wider audience.

Reviews and ratings directly affect the app stores’ algorithms, so you, as a user, can use them to tell developers and other visitors about the pros and cons of the app you use. — Asolytics Team

For your feedback to be truly valuable to the developers, it should be comprehensive. Tell them more about the features you liked or disliked and highlight the things you would like to improve. At the same time, even when reviewing a low-quality product, it is important to observe ethics and not use obscene language.

Otherwise, the developers can report your feedback, and it will be blocked. Note that you cannot rate or review apps that you have not downloaded before. Also, you can’t do it if you partake in beta testing.

How to Write a Review on App Store?

There are two ways how to leave a review on App Store. You can write your comment in the store or do it right in the app if developers have added such a feature to their products. Users usually prefer the second option because it saves time. Unfortunately, not all apps and games are equipped with such tools. If you stumble upon such an item, advise the developers to add this feature.

In store

You can leave iPhone app reviews and ratings as follows:

1. Launch the App Store app on your device.
2. From the main page, go to your account (the round icon in the upper right corner).
3. Go to the “Purchased” tab. If your profile is part of a family subscription, you need to pick your purchases (the first line).
4. The list contains all the games and apps you have downloaded from this account (including on other devices).
5. Tap the app you want to rate or review to go to its page.
6. Scroll down the page a bit and find the rating section. Here you can choose the number of stars/ratings you are ready to give to the selected product (it is saved automatically).
7. In the same section, you can write a review by tapping the appropriate option. Enter the title, insert the body text, and click “Send” to submit your feedback.

The process is the same for any portable device, whether an iPadOS or iOS. Give a good review to an app that encourages developers to keep working or leave a negative comment about something that needs improvement in the product.

In app

Many developers add a feature that allows users to rate directly inside the product. On the one hand, it is convenient because customers do not need to mess with App Store and find the right section. On the other hand, it interrupts the user experience, which can be annoying if not implemented correctly. It is usually done through pop-ups that appear from time to time while you use the app. Right in this window, you can rate the app, and your rating will be taken into account automatically.

If you choose to write a review, in most cases, you will be redirected to App Store. Some developers offer more convenient ways to get App Store reviews for sure. For example, if you shake your device when Instagram is open on the screen, the service will automatically prompt you to leave feedback. This approach is called “passive” feedback, and it saves developers from negative ratings, unlike pop-ups.

If you leave a negative review or a wishful comment, you might want to get a reply to it. How to view the developer’s response on App Store? You will receive an email to your account email address with an answer (sometimes, such emails end up in the Spam folder). You can also open reviews on the app’s App Store page and filter them by date to find your comment and developer feedback manually.

How to Rate Apps on Play Store?

There are significantly more games and apps published on Play Store than on App Store. Given the huge selection of titles, users might need additional information about products, for example, in the form of reviews from other users. So, how do you rate an app on Play Market? Just like with Apple Store, you can do it by going to the store or directly through the app.

In store

To rate app Android, you need to take the following steps:

1. Open the Play Store app on your smartphone or tablet.
2. Use the search bar to find the app you want to rate.
3. Open the product page and scroll down to the reviews section.
4. Here, you can rate the title by choosing the number of stars from 1 to 5.
5. In the same section, you can leave a review by clicking the appropriate button. Fill in the text box (up to 500 characters) with the information you want to share with publishers.
6. You will also be asked to complete a short survey that will help the developers get better feedback from you. It is optional, so you can skip this step if you provide enough detailed feedback.
7. When you’re done, click “Post” to submit your feedback.

You can see your Android app rating and reviews, as well as the list of unreviewed apps you use, in your Play Market profile settings, in the section “Manage apps and device.” Here you can edit or delete your comments if necessary.

In app

To get Android ratings and reviews, developers can use a specialized API that adds extra functionality to a game or app. Thanks to it, you can rate and leave comments without bothering with finding the right product in Play Market. All this is automatically transferred to the developers and published in the store.

Google provides creators with all the necessary tools and useful guidelines to help make the user experience smooth and seamless. So, if you’re distracted by developer requests for feedback, you can recommend optimizing this detail in your review. As app intelligence and statistics show, popping up at the wrong time can seriously degrade the user experience.

You cannot leave reviews or rate products you have not installed or used. If you’re sure you’ve installed the app but don’t see the option to leave a review, make sure you’re signed in. This option is not available for anonymous users.

Also, you cannot do it if your account is in beta testing of a particular app; you need to leave the program to be able to leave reviews. Besides, users with corporate or school accounts cannot leave ratings and reviews.

How to Review a Mobile App Like a Pro

For some users, writing reviews seems like a waste of time. In fact, it is not true because your comments and ratings help developers become better, and other users make decisions about downloading a particular product based on them. — Asolytics Team

The developers themselves are interested in their target audience having access to convenient tools that allow them to send feedback quickly and without unnecessary fuss (that is, directly in the app). However, if it is impossible, you can also write your review and rate the product in the app stores of your device. For your comment to be really helpful, follow these guidelines:

1. Briefly describe the details you did not like.
2. Tell the devs about the features and tools you liked.
3. Offer your ideas on how to make the product better.
4. Leave reviews even on those apps that you ultimately liked.
5. Try to formulate your thoughts clearly and not just pour out your dissatisfaction on the publishers.

Ratings and reviews are important to developers as they affect the visibility and conversion of their products.

With so many applications appearing every day, you need to make sure that you stand out thanks to the quality of your content and its proper optimization. In this article, you can find out more about mobile content and get recommendations on how to make it engaging.

What Is Mobile App Content?

It’s not a secret that mobile marketing becomes more and more relevant every day with people spending so much time on their phones. Creating high-quality content for mobile apps is an effective way to boost the performance of brands and increase sales.

The importance of mobile app content strategy cannot be overlooked in the modern world because almost half of advertising these days is oriented toward smartphones. Building a digital presence in today’s environment is impossible without mobile-oriented content marketing, as it helps get new customers quicker and makes follow-ups easier.

How to Create Engaging App Content?

Developing an effective mobile app content marketing strategy takes some planning and analysis. You should be sure that the content you offer to users will interest them and keep them engaged. Some of the most effective strategies to implement are:

Make sure you know your audience

Conducting market research is essential for appealing to your existing audience. Finding out the characteristics of your customers should never be underestimated because you will know how to satisfy their needs. The basic traits that you need to focus on when assessing your customer base include their gender, age, location, interests, occupation, and more.

Harness the power of social media

Your content marketing mobile strategy cannot be complete without the use of social media platforms. Any app content that you create in your app should be integrated with social media sites, as this is the easiest and most effective way to get even more people to view your content. The integration allows users to repost content from one site or app to another so the word spreads fast.

Always consider the feedback you get

Before you dive deeper into app content strategy best practices, you should make sure you listen to users. It is a good idea to create a function in the app that users can turn to when they want to leave feedback on app content or the work of the app. In addition to the feedback button, you can provide users with a contact form. It’s important to make leaving feedback easy for users so that they use this function and help you improve. You can also use additional tools, such as app intelligence, to monitor how your app is performing.

Make sure it’s easy to see product information

A person visiting your app should be able to view everything they need to know about a certain product right away. We recommend that a user can see the basic details, such as price, images of a product, its detailed description, and such. You should also make the benefits of products immediately obvious to potential customers so they have more motivation to make a purchase. Your content has to sound both friendly and natural. You should avoid making the descriptions sound robotic and monotonous.

Cooperate with popular influencers and engage customers

While satisfied customers will inevitably increase user engagement, you can make the process go faster if you involve popular influencers who can create posts about your products on their social media accounts. As for engaging customers and making them talk about your product, one of the app content strategy best practices is hosting a giveaway where they need to talk about your product online.

Strive to make your content more interactive

Call-to-action buttons really work when used correctly. You should place them strategically in the app so that people seeing your services or products feel more inclined to purchase them. Some of the call-to-action options include:

• Sign up and get a gift.
• Subscribe.
• Join our community.
• Get started.
• Buy now, and others.

Adding such buttons to your content will make the app experience more interactive, and you will have a higher chance of selling your products.

Make Optimized Content

Everything from the app title and subtitle to the actual content should be suitable for the mobile app. When figuring out mobile app marketing best practices, optimization of content is truly the key. Your app content strategy should involve the use of images and SEO optimization of the actual texts. Images are crucial because they convey your message in the most easily digestible way. You should make sure that all images that you use are well-optimized for mobile devices so that there are no issues with how they are displayed to users.

Creating app content requires understanding the difference between mobile and web content. The success of your app will largely depend on the quality of optimized content that you provide, so you should have a thought-out strategy that is based on your target audience.

Pre-Launch Content

Careful preparation before launching your app is highly important. Pre-launch content is any type of content that you create to interest potential users and provide them with value before your actual app is available. Some of the options when it comes to pre-launch app content include:

• Create a blog with information related to the product or services you will sell in your application.
• Create a social media account and a website where people will be able to learn more information about what you do.
• Take advantage of video marketing, the most engaging way to interact with your potential audience and get them interested in what you have to say.

Pre-launch content is all about figuring out who your app content audience is, what their interests are, and what they need.

Launch Content

Your launch content should be top-notch to make sure that you attract as many users as possible in the first days or weeks. Some of the effective strategies you can implement include the following:

• Make sure you make your app stand out on social media platforms.
• Come up with a hashtag and work on getting your app into trending topics on Twitter.
• List your app on Product Hunt and make sure it becomes viral by upvoting it.
• If you have pre-launch subscribers, you should inform them about the launch.
• Come up with the launch day activities, such as giveaways.
• Discuss app-related topics on Quora and recommend your application as a solution.

As you can see, there are plenty of ways to create launch app content that will get your application out there. The most important thing is to combine different approaches and methods to get maximum results.

Post-Launch Content

As for the post-launch content, it will also depend on the type of app that you have, your strategy, users, and more. Post-launch content can drastically differ from one app to another but it will never end until your application continues to work. You should analyze the results you got from launch app content, listen to feedback, make improvements, and continue increasing the volume.

Create Well-Optimized Content to Boost Engagement

Planning your mobile app content is just as important as choosing which services or products you will provide your customers with. You need to consider everything from pre-launch to post-launch content and be prepared to continue improving your app over time.

The application needs to have SEO-optimized texts and mobile-appropriate visuals to keep the interest of users and make them stay long enough to buy your product. You can implement different strategies but the main one is to make sure you are aware of your audience and what they are looking for.

We recommend that you make it easy for users to leave their feedback on your app because you should know what they think to be able to enhance it. Mobile marketing is extremely popular nowadays, and it will only continue to be more relevant, so you should use it to your advantage.

So, what kind of title will be able to capture the interest of users on the fly and prevent your creation from being lost among millions of other applications that are currently collecting dust on the virtual shelves of the Google Play and Apple App Store? What to do to make your app title more appealing than the 2.22M of iOS apps and over 3.4M of Android products? It’s easy – use ASO!

App Store Optimization, aka ASO, is a set of measures targeted at improving your app rating across the major app stores through optimizing various text and visual elements. If you do not yet know how to use ASO, the Asolytics team has prepared an easy-to-follow-through guide to teach you how to create an app title and subtitles that will be a superb fit for your specific product. Read on to become an expert swimmer in the turbulent app marketing waters!

Text Element Optimization Defined: App Title and Subtitle/Short Description

In this post, our Asolytics specialists will be focusing on text elements like app title and subtitle. As part of the app store optimization, title is the most important element, since it is the first thing that users interact with when searching for an app in an online store, it plays a pivotal role in creating the right first impression and connecting your product with the right target audience. Why not begin by setting some basic ASO terminology straight?

Text element optimization is the process of enhancing – visually and semantically – text-based app elements (app title, app subtitle, and short description) to make your product more visible and appealing to app store users and more likely to be downloaded.

How far you can take your optimization depends on the store that offers your app. This article will provide app-text optimization tips for Google Play and Apple App Store. Promotional  App Store subtitle examples, as well as more specific details for App Store or Google Play, can be found by following the links and reading the guides from our ASO Academy.

Apple App store

• App Title: in the Apple App store, an app title is the name of your application and the most high-attention area for keywords. It is the top line on the app page, located on the right from the app icon and typed in bold.
• App Subtitle: this text element, only found in the Apple App store, is placed directly under the title, on the right from the app icon. It is the right destination for second top-priority keywords.

Google Play

• App Title: same as in the Apple App Store, Google Play app title is your app’s name – the first line on the product page, bolded and located to the right of the icon. Providing room for up to 50 characters, your app title should incorporate several most essential keywords in addition to the brand name.
• App Short Description: instead of app subtitle, Google Play offers app short descriptions comprising up to 80 characters. This element is your chance to briefly introduce your product’s best features to the user and discreetly include a few additional powerful keywords.
  

  The process of app title subtitle optimization should usually feature the following four main steps:

1. Get familiar with your target audience.
2. Perform detailed keyword research and analysis.
3. Produce a well-phrased, meaningful, gripping app title and subtitle/short description.
4. Test the results and introduce further optimization efforts if needed.

We will dwell on the final two steps further down this post. For now, let us see why the first two ASO text optimization stages are essential.

Get familiar with your target user audience

By carefully researching your target market and audience, you collect precious insights into their unique behaviors and expectations. Such data will come in handy when prepping your app’s text info. The questions you will need to be focusing on are:

• Who are your target users/what is their age?
• Where do they come from/what language do they speak?
• How do they learn about new apps on Apple App and Google Play stores?
• Why do they need an app like yours?

With such research, you will add value to your later marketing efforts and get a chance to see your creation at the top of app store rankings.

Perform detailed keyword research and analysis

Keywords are the words that users type into search bars to discover your app within the store, and, as such, they are a valuable marketing asset. Knowing which words are the trendiest and most likely to capture the user’s attention on the fly will help you craft an app-relevant keyword set that you can implement to advance your app store optimization activities.

When looking into keywords, mind the following factors:

• Applicability: the words you use need to be relevant in the context you intend them for. Choosing the wrong or misleading keywords to describe your app will frustrate your users and possibly discourage them from trying your product at all.
• Difficulty: known as competition metric, this value shows how easy or difficult it is for the user to discover your app within the store using a specific keyword. It also indicates how likely it is for your app to rank high among search results with any particular keyword.
• Volume: keyword search volume is a metric that shows you how loaded a specific keyword is, in other words, how much traffic it is likely to invite to your app if used to describe it.

While there are always keywords suggested by the app store itself, relying on them alone will make it harder to ensure the long-term visibility of your product. It is best to research and handpick the core keyword set yourself via specialized ASO tools like AppTweak, App Annie, Mobile Action, etc.

How to Create a Great App Title that Will Facilitate Installs?

Now that you know more about the central text app elements and understand how to choose the right keywords that will resonate with your target audience, you are ready for the next step. Let us now dive into how to write a title and subtitle impactful enough to instantly spark the user’s interest and drive downloads to your application.

Before actually creating an app title, it pays to know what characteristics all top-notch app titles have in common. So, here are some of the parameters you will have to meet with your app name:

• Relevancy: to avoid confusing customers about what your app does, make sure its name is relevant and in line with the contents. It is best if the title uncovers your app’s purpose or features to some extent.
• Length: as far as the length goes, short is good. Shorter app titles are stickier and more attractive. Shorter names also mean more space for vital keywords.
• Memorability: this parameter is related closely to relevancy – the more the title corresponds to the contents, the more memorable it is. Tinder, letgo, Grammarly are all great examples of the most popular apps with names that stick.
• Uniqueness: riding on the coattails of other apps with strong brand awareness will not help you promote your creation much, so avoid giving your app a name similar to big-shot, same-niche products. Making your app sound reasonably unique is the best way to go here.

With all the above nested solidly in your minds, it is time to start working on the app title itself. Here are a few store-specific tips to assist you in your endeavors:

Apple App Store: App Title Tips

Pick the title for your app that is original and comprehensible. It should communicate the mission of your app to potential consumers lucidly and convincingly. Keep your Apple App Store title to 30 characters max – the idea is to squeeze in your brand name or a key selling point and leave enough room for a few high-priority keywords to boost your app ranking.

Google Play Store: App Title Tips

Google Play is more generous with its app title space, giving you as many as 50 characters to be creative. Your Android app title should be original and distinctive but also concise. As it is essential metadata, the title needs to include between one and three most high-ranked keywords characterizing the purpose or contents of your app. Make your app name simple and easy to remember for users with smaller devices that sometimes shorten the length of the app title.

How to Produce a Compelling App Subtitle/Short Description?

App subtitles/short descriptions have just as much power to drive downloads as the title itself. In a sense, they are even more critical metadata fields that provide users with the much-needed app details.

While the name of your app needs to be catchy and keyword-loaded, your app subtitle/short description has to be more informative, vivid, and efficient to encourage further interaction. — Asolytics Team

Besides, it has to be keyword-intense. That is a big responsibility placed on a 30- to 80-character long text, but we will tell you how to get it done in the best way possible.

Apple App Store: Subtitle Character Limits

To make up for the meager 30 characters that are available for iOS app developers to title their creations, Apple App Store gives you an additional 30-character capacity to describe your application to users in a little bit more detail. Use the opportunity wisely and stuff your app subtitle with relevant and top-priority keywords that explain your product with the most focus and precision.

Google App Store: Short Description

The short description section with an 80-character working capacity should briefly relay your app’s most powerful message. When it comes to installing apps, Android phone users prefer to make quick decisions, so see to it that your short description visible area contains the most relevant information and finest points only.

Tips for both app stores to get the best conversions:

• It is unhelpful to fill out your Apple App store app subtitle field with words already used for the title or keyword section. Repeating yourself will not enhance app findability or promote views.
• In Google Play, the more a specific keyword is used across various metadata fields, the more weight it gains. Increase your short description text keyword density with your most influential and relevant secondary keywords.

Test the Impact of Your ASO Efforts on Conversions and Rankings

Testing and refining the results is the final stage of your text element optimization activities. Keep close track of your app performance in the Google Play and Apple App stores to see how your newly-optimized text elements have influenced its conversions and rankings. Not many people know about the efficient ways of how to search on app store. So, if you cannot tell there has been an improvement, it is advisable to experiment with different keyword combos and work some more on enhancing the readability of your writing.

Setting your app up for success by optimizing its key text elements within the app store is a time-consuming process. Moreover, you will not be able to measure the impact of your ASO efforts immediately as it takes the Apple App store around four weeks to index your keywords correctly. For Google Play, that waiting period can span up to eight weeks. Be patient and make sure you are using the right tools to assess the success of your ongoing ASO campaign.

The Bottom Line

Text element optimization is not a one-time thing, so do not expect to be able to pat yourself on the back after having completed a particular set of tasks and move on with your other goals. Make ASO a continuous effort for your team if you want your app to remain easily discoverable and attract the due amount of organic traffic.

Fortunately, optimizing your text elements with the best ASO practices is easier than it sounds. Just follow the above tips to get where you want to be with your app and stay there for as long as you need.

Here are a few takeaway points covering the most crucial steps of an effective app title creation process:

• Perform a comprehensive keyword analysis – do not use the keywords suggested by the store and collect them yourself instead.
• roduce an app title and subtitle that meet the unique expectations of your target audience.
• Track follow-up analytics to measure your text element performance and take further optimization action as needed.
  

  Lastly, do not stop at optimizing only your text elements – there are also graphic components that contribute to the app store success of your product. View other Asolytics guides for helpful clues on creating a top-notch app store appearance for your app.