“Where performance is measured, performance improves. Where performance is measured and reported, the rate of improvement accelerates.” This statement is commonly called Pearson’s Law and is attributed to Karl Pearson
. The words echo profoundly in the context of mobile app KPI metrics. Think of it as decoding your app's DNA. Each KPI is a unique gene shaping success. Downloads, user engagement, and retention rates — all these metrics are vital for your app’s performance. In this post, we'll discuss mobile app KPI metrics in detail and answer your most frequently asked questions about them.
Is your company about to launch an app? If so, you should treat the whole process as a journey split by many milestones and a hefty backpack full of survival tools. Let’s call your milestones “app KPI” and imagine carrying a backpack full of tools and knowledge on how to measure ASO! Are these words not familiar enough to you? This piece will explain what app KPIs matter the most and what your company needs to do to monitor them correctly.