It is not difficult to calculate the rate for each platform on your own. Let's say that your main figure is the number of product downloads. In this case, it will represent the percentage of persons who have installed your software on their smartphones out of the total number of page visitors. However, how do you know if it is a good enough indicator or you need to work on optimization?
You can focus on the category averages and those rates that Google Play or iTunes Connect shows for your product. If your data is much lower than statistics, you need to reconsider your ASO strategy
. Each platform has its characteristics. Although there are other digital stores besides the App Store and Google Play, the vast majority of devices in the world use them.