The average app install conversion rate signifies the proportion of users who, upon visiting an app's page, proceed to install it—monitoring both the number of views on your application page and the actual installations grants valuable insights into the impact of your content, presentation, and overall impression. This metric helps determine how effectively your app entices users to take that crucial step of installation.
Now, let’s talk about ways to increase your page view to install app conversion rates. These days, when the total combined downloads from the Apple App Store and Google Play reached an estimated 35 billion
, competition has soared to unparalleled levels.
For this reason, the cornerstone of improving application visibility and traffic is working up a stellar App Store Optimization strategy, or ASO strategy
for short. Below, we’ll provide helpful ASO-based tips to help you increase your page view and install app store conversion rate.1. Create an Eye-Catching Icon and Name.
There are four integral aspects of an icon that excel:
- Scalability: the icon must maintain its core elements across various contexts, sizes, and settings. Steer clear of overly intricate icons that could prove distracting and indiscernible on smaller screens;
- Recognizability: the icon should create a functional and emotional bond with your primary audience. Avoid uninspiring color palettes and evaluate how your application integrates with other icons on your mobile home screen;
- Uniqueness: the icon should stand out among competitor applications. While it doesn't have to be entirely one-of-a-kind and can follow prevailing trends, your application must remain easily discoverable. Even a unique color palette can enhance your visibility;
- Wordless-ness: your icon should communicate your app's identity through visuals. That eliminates the need for clutter caused by unreadable text on it.
In the quest for a name, the fundamental step is to assess your competition to discover a distinctive means of striking a chord with your audience. Capitalize on your unique value, incorporate trending keywords, explore long-tail phrases, or even incorporate playful puns.