A lot of app developers underestimate the power of referral strategies. It can be extremely difficult to get people interested in your app when the foundation of trust hasn’t been built yet. When people haven’t heard about your app and they don’t know what they can expect from it, there is a level of distrust that you should overcome. Referral programs solve this issue successfully, as people are a lot more likely to try a new app if it is recommended by other people in their lives.
There are many ways that developers can approach referral strategies and it all depends on the app type, marketing audience segmentation
, and resources you have available. It is highly important to use modern software that will provide users with the necessary features and make it easy for them to invite others. You should keep in mind that people will become interested in your referral schemes only if you provide them with value, so it’s definitely a good idea to be generous. Once you have your referral program up and running, we also recommend using analytic tools to see the exact results you are getting from it.