You have created a million-dollar mobile game, congrats! The next logical question is: “How can I monetize gameplay to make it actually bring a million dollars?” Unfortunately, there is no universal best ways to monetize an app
, meaning you will have to find out what works for you by probing, testing, and rejecting dozens of various ideas. In the process, you will likely stumble upon those that are better suited to your needs than others, but we encourage you to keep looking until you are 100% sure you have struck the perfect one. It is the only way to achieve your desired profitability targets fast.
Below in this post, we will talk in more detail about how to monetize a game and how to understand that a particular mobile game business model fits your product. For now, however, let us define the term “mobile game monetization.”
In a nutshell, monetizing mobile games is how you can make your creation bring you money. It involves the central strategy as well as a set of tactics and techniques that game developers utilize to generate profits. Monetization is not a feature you can incorporate into your app as an afterthought in the post-production stage – it should be there from the start, possibly impacting your product’s features, design, and overall development strategy.
At that, you must do your best to ensure that your chosen monetization approach does not interfere negatively with your player’s user experience. Obviously, any mobile game developer’s ultimate goal is to earn, but if your player realizes it the moment they launching a mobile app
, you have done a poor job and will most likely fail in getting what you want. You will need to use the best market intelligence tools
at the early stages of your game development to understand your target audience’s expectations and clearly see which monetization tactics will hit the fertile soil and which will avert users.