You’ve probably heard that mobile usage is in the constant process of skyrocketing which, in its turn, makes the potential perks of effective in-app advertising trends worth delving into.
Limitless Internet access and widespread mobile device usage are what drive the ever-dynamic growth of the In-App Advertising (IAA) niche. In 2021, for instance, the global IAA scene generated nearly $200 billion. This number has grown even bigger this year. Moreover, by 2027, researchers expect the market to reach a whopping $350 billion.
Naturally, these numbers attract a lot of marketing specialists. Well-executed IAA can effectively drive your revenue, that’s a fact. Therefore, with some of the best practices under your belt, you are bound to take your brand awareness and app engagement to the next level.
What exactly does the notion of IAA entail? How do in-app ads work, in a nutshell? What is their classification, and what is it based upon? How do you effectively assess the results of your campaigns? And, what is more important, what are the best strategies to employ for your ultimate marketing success? In this piece, you’ll find the answers to these and some other questions on the topic. Now let’s get straight to the core of this post and let you in on how to market an app like a pro