How do interstitial ads work? When it comes to the interstitial ad definition, these types of ads are designed to be shown full-screen and are interactive. Most commonly, such advertisements are displayed to users when they use mobile apps or play games on the phone. The main peculiarity of such ads is that they cover the entire screen, which means that it’s impossible not to notice them. If we take a look at interstitial ads vs pop up, the latter can be different in size so users have more of a chance to ignore them.
With interstitials mobile ads, users can close them when they notice the “x” sign or they can click right on them and will be taken to the intended destination. It is important to note that there are some rules established by Google when it comes to when such ads can be shown. The most important condition is that they have to be displayed during transitions so that they don’t destroy the user experience.
As for the format, these types of mobile advertisements can be varied in the best Google Play apps
. For instance, they can appear in the form of still images, or they can be made in a video format and have audio. It is common for image ads to come with the closing “x” sign right away, but the situation is different with video ads. It is common for developers to make video ads in such a way that you need to wait several minutes before you get an opportunity to close them.
A lot of developers also wonder — how much do interstitial ads pay? The numbers can significantly vary depending on your location, the number of impressions, and other factors. Similar to other formats, developers earn money once someone actually clicks on their interstitials. One thing that can be said for sure is that the CPM prices of such ads are higher compared to other formats.