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Ulta Beauty: Makeup & Skincare

🇺🇸 United States
ULTA  | 
53
ASO score
Text
55/100
Reviews
100/100
Graphic
28/100
Other
0/100
rating
App Rating
4.5
rating
Votes
7.9M
rating
App Age
11y 6m
rating
Last Update
Apr 23, 2024

Compare with Category Top Apps

Metrics
Current App
Category Top Average
Difference
Installs
6.6M
3.8M
+76%
Rating
4.54
3.87
+17%
Number of Ratings (Voted)
5.1M
2.7M
+93%
App Age
11y 6m
3y 6m
+224%
In-app Purchases Price
$0
$25
Update Frequency
30d
108d
-72%
Title Length
34
22
+55%
Short Description Length
34
57
-40%
Description Length
3 015
1 942
+55%
Number of Screenshots
5
14
-64 %
Has Video?
No
0% has videos
Size
0MB
1MB

Category Ranking in United States

All
New
Trending Up
Trending Down
Top May 13, 2024 May 20, 2024
4
1
Top May 13, 2024 May 20, 2024
No results were found!
Top May 13, 2024 May 20, 2024
4
1
Top May 13, 2024 May 20, 2024
No results were found!

Downloads

Downloads Graph
Downloads icon
Total
6.6M
Last month icon
Last month
64.5K

Text ASO

Title (
Characters: 34 of 50
)
Ulta Beauty: Makeup & Skincare
Short Description (
Characters: 34 of 80
)
Top brand haircare & fragrance
Description (
Characters: 3015 of 4000
)
Download the mobile app & discover how the possibilities are even more beautiful. Find your favorite makeup, skincare & haircare products—plus shade match and color swatch your favorite makeup and haircare in GLAMlab®, our virtual beauty try-on experience. Then, check your Ulta Beauty Rewards™ account & redeem points anytime, anywhere. •Shop by category & filter by brand, price, best sellers & new arrivals. Find brands exclusive to Ulta Beauty and celebrate, amplify and support Black-owned beauty brands by shopping them directly in the app. Plus, use GLAMlab® to try on your new look before you buy. •Discover more choices for you and your world with Conscious Beauty at Ulta Beauty™. Shop the brands that share your values on things like clean ingredients, vegan, cruelty-free products, sustainable packaging and so much more. •Book a beauty service appointment for hair, skin & more in a snap! Check how busy your nearest Ulta Beauty store is and what services are currently offered before you go. •Easily find a product using our barcode scanner to view product info, ratings, reviews & save your favorites; QR codes supported. •Use voice search to find a brand or product—just speak its name. •View weekly ads, gifts with purchase and special offers, including new app exclusives every Friday. •Virtually try on thousands of looks in GLAMlab®! From our new hair color and lash try-ons to our Foundation Shade Matcher, swatch and color match products from top brands like Urban Decay, Anastasia Beverly Hills, Too Faced, NYX, MAC & more. •Find the perfect shade match using the Foundation Shade Matcher tool in GLAMlab®. •Get a customized skincare routine in minutes using Ulta Beauty’s Skin Analysis tool. •Send eGift Cards or Gift Cards by mail from your mobile device. •Feel the love! Sign up for Ulta Beauty’s free Ulta Beauty Rewards™ Program. •Access your existing Ulta Beauty Rewards™ account to view bonus offers, current status & points balance. •Learn more & apply for the Ulta Beauty Rewards™ Credit Card—another exciting way that beauty loves you back! •Follow the latest skincare trends with our current Skin-fatuation feature and get haircare tips from our monthly style roundup, Hair Help. Find the haircare and skincare routine that’s right for you using our virtual hair color try-on in GLAMlab® and the Ulta Beauty Skin Analysis tool. •Opt in for push notifications to be the first to know about exclusive offers on your favorite products & brands, get news on upcoming events at your nearest Ulta Beauty store, and receive updates on our app and GLAMlab® experiences. •Review your Ulta.com account order history and track orders. •Use the store locator to get directions to your nearest Ulta Beauty store, view hours & even book a Salon appointment! •Share your favorite products & looks on your favorite social networks. •Search for and quickly find recently viewed products using Spotlight Search.}
Read more

Visual ASO

Screenshots

Rating & Reviews

Reviews Overview
🧐 Coming Soon…
Rating
4.5
7 898 629 voters

Some Latest Reviews

Gina Jones
19 May, 2024
3
I don't like that it doesn't keep up your purchases like the sephora app does. it would come in handy when you would like to replace or repurchase something you've bought previously
Alma Griego
19 May, 2024
2
I can never complete my online order! This is the 8th time I have tried to purchase my order! I always end up going to Sephora and getting it there, no hassle!
Solange Gil
19 May, 2024
1
The worst app ever!!! But I guess their website sucks just as much!!! Pages don't open and I just keep getting the "oops something went wrong please refresh the page" over and over again. So frustrating!!!
Lisa Rascoe Anderson
19 May, 2024
2
Super slow and constantly saying refresh and retry for days in a row. Update 1 week later: site still not working. I guess they don't want me to spend my money. Website doesn't work either on phone or laptop.
Jessica Carvalho
19 May, 2024
1
I have to change password everytime I want to pay my bill no matter what . yall are lucky I like this store. it's getting old thou
Rachel Kim
19 May, 2024
1
Can't log into my rewards account, can't create a new one, overall not functional.
Kim Lorie
19 May, 2024
5
They are always trying to give great deals to is, however it world be great to have more benefits for us Diamonds because we can shop anywhere.
Alyssa Mobley
19 May, 2024
1
I love shopping at Ulta. However, the app is TERRIBLE! It won't save favorites or add new favorites. It constantly crashes or randomly glitches and logs me out. The developers really need to fix these issues so the application is more user friendly and less of a headache when trying to add items to your cart and when you go to check out, the app logs you out or deletes your cart.
Amy Peters
18 May, 2024
1
The app always disfunctions when there is a promotion, and I never receive the gift. Very disappointed. It has happened several times.

Other

Additional Information
Rating:
4.54
Voted: 7.9M
Google Play Link:
Website:
Email:
Privacy Policy:
Categories: Beauty
Size: -
Installs: 6.56M
App Age: 11 years 6 months
Release Date: Nov 08, 2012
Last Update: Apr 23, 2024
Version: 8.8
Version history
8.8
Apr 23, 2024
Fixes to some production bugs for a seamless shopping experience. Enjoy!
8.7
Mar 29, 2024
A new updated shopping experience! We introduced an updated shop page that let's you shop your favorite products by Category, New Arrivals, and Special Promotions. We have also made some bug fixes & performance improvements.
Version history