‘You can have the best technology, you can have the best business model, but if the storytelling isn't amazing, it won't matter. Nobody will watch.’ These words of Jeff Bezos
ring true on the mobile marketing scene. App store optimization (ASO) and iOS A/B testing play a vital role in crafting compelling narratives for mobile apps.
We've already delved into the basics of creating the best ASO strategy
and discussed the process of ASO A/B testing
in detail. Today’s article will cover the fundamentals of iOS app A/B testing. We will be shedding light on how it can transform your mobile marketing approach. Keep reading to learn more about:
- the basics of iOS A/B testing;
- Apple Product Page Optimization (PPO) and its role in A/B testing;
- iOS elements you can test with Product Page Optimization;
- the difference between PPO & CPP;
- why A/B testing is good for App Store users;
- how to define what you aim to achieve through split testing;
- how to create meaningful variations for iOS split testing;
- the main steps that help you prepare for your A/B testing routine;
- how to implement A/B tests effectively;
- how to interpret data and draw insights;
- tips to effectively help you work within the App Store A/B testing limitations;
- the best practices and tools for successful iOS A/B testing.
‘Though they’ve been warned for decades about the dangers of overrelying on gut instinct and personal experience, managers keep failing to critically examine — much less challenge — the ideas their decisions are based on. To correct this problem they need to think and act like scientists.’ This quote from Stefan Thomke’s and Gary W. Loveman’s article called ‘Act Like a Scientist
: Great Leaders Challenge Assumptions, Run Experiments, and Follow the Evidence' comes with one loud and clear idea: running tests produces hard evidence and thus, helps you make informed decisions. And that’s exactly what you need on your way to mobile marketing success.