App localization goes far beyond mere translation. It is the process of polishing a mobile app to resonate with the cultural, linguistic, and practical context of a chosen local audience. It plays a crucial role in expanding the reach of an app, global-wise. According to a study conducted by Google and Boston Consulting Group
, app localization can bolster revenue by a staggering 25 percent.
By tailoring your app's content, layout, and functionality to suit local audiences, you can increase app engagement
and increase app installs, skyrocket customer satisfaction into stardom, and drive higher conversion rates. Effective localization enables you to profit from new markets, foster client retention, and achieve significant financial gains. In this article, we’ll cover the significance of app localization, dwell upon choosing countries for localization, as well as touch upon the two vital steps to take when localizing your product with Asolytics.