Let’s start with the definition of “What is Google AdMob?” It is a service by Google that helps monetize mobile apps through in-app ads. You can select from a variety of ad formats
, including banners, interstitials, and rewarded videos.
The platform features ad mediation, which automatically chooses the best ad network to display ads based on factors like eCPM and fill rate. Also, it has extensive targeting options, such as location-based and demographic targeting, which help deliver more relevant ads compliant with Apple
and Google Play
policies and improve engagement rates.
AdMob provides real-time reporting with tables and charts on ad performance, enabling developers to track metrics like impressions, match rates, clicks, and earnings. This data can be utilized to optimize ad placement and boost profits. The platform can also be integrated with other Google services, such as Google Analytics, AdWords, and AdSense, offering further insights into user behavior and helping to enhance app performance.Key features:
- ad mediation to work with several networks at once;
- lots of options for ad personalization;
- extensive documentation;
- integration with Google services.