In the ever-evolving world of mobile apps, deep linking has emerged as a crucial concept for bolstering user experiences and app navigation. So, what is deep linking? Deep linking refers to the technique of directing users to specific content within a mobile app, bypassing the app's home screen or its app store page. In this article, we will explore the specificities of deep linking in mobile apps and uncover its benefits.
Throughout this discussion, we will delve into the major reasons why app developers utilize deep linking, how it works, its classification, and provide examples of its implementation. By incorporating deep linking into their apps, developers can unlock functionalities such as seamless content sharing, personalized user experiences, improved user acquisition, and seamless integration with other apps and services. As a result, your conversion rate gets a mighty boost.
Topics to be covered in this article:
- the benefits of using deep linking to iOS and Android apps;
- how deep linking works;
- main deep link types;
- example of deeplink implementation.