How to Promote Apps on Social Media

‘Social media is about the people. Not about your business. Provide for the people, and the people will provide for you.’ These words by Matt Goulart, social media and IT Guru, take you halfway through the journey of successful app promotion. Why is social media marketing so powerful? Briefly speaking, the answer lies in its immense connectivity. It’s where you can tell everyone about your awesome app, transcending geographical boundaries and targeting the right people.

Social networks are, indeed, an integral part of the daily life of almost any user. Admit, it would be foolish not to use them to advertise your games and apps. By talking about your product through them, you enhance visibility, attract new users, and increase the retention rate as you maintain the interest of current customers. Each social network has its own unique features, target audience, and work algorithms. All these factors need to be taken into account to make the marketing strategy effective.

We know everything about how to promote apps on social media as smoothly as possible. In this article, we will share our professional tips and tell you how to showcase your product via social media in five steps. In this task, not only ready-made advertising companies that offer online platforms can come to your aid, but they also regularly prove their effectiveness. To get closer to your consumer, you can use the services of influencers, bloggers, and creators, as well as actively interact with the users themselves, involving them in the development of your project through reviews and feedback. Combine your knowledge in ASO and SEO to achieve major success.

Social Media in App Marketing: 3 Powerful Secrets

Recent stats reveal that an average American spends about 2.5 hours per day scrolling through social media. Nearly 90% trust recommendations from people they don’t even know. And that’s what makes social media platforms so powerful. To use this power wisely, explore the following 3 secrets from our social media app promotion experts:

1. Global Stage, Local Charm. Reach users worldwide without jet lag. Engage locally, speak their language, show the vibe.
2. Visuals Speak Louder Than Words. Slap on stunning visuals, videos, sneak peeks — magnets for eyes.
3. Engagement Charisma Works Wonders. Be the app that chats, not brags. People love a good conversation.

Understanding how to sell your application effectively on social media can significantly increase your app’s visibility, engagement, and, ultimately, its success. Ready to watch your app take the spotlight on social media? Explore more tips provided in this post and master the world where likes flow and shares reign.

5 Steps to How to Promote Apps on Social Media

For the pre-launch social media campaign, product promotion, and monetization, you should have business accounts on each platform that interests you. Once you’ve signed up, it’s time to start advertising. No matter how good your application and competent ASO Strategy are, if no one outside the app stores knows about the product, neither you nor the community will benefit from it. Therefore, this stage should be given a lot of time. The five mobile app marketing ideas described below can make an outstanding contribution to advertising your app. Utilize each separately or combine them for best outcomes.

1. Use app promotion networks

You probably stumble upon banner ads or embedded videos in free apps and games. They get there thanks to app ad networks. In simple terms, they are platforms where you, the developer, can offer free space in your product to advertise any other service. You make a profit from the sale, and advertisers receive income from the views of their ads.

As statistics show, this method is indeed an effective way of social media marketing for apps. Most of the population (more than 80%) owns various models of smartphones. They definitely have games and applications installed, in which you can advertise your product. Also, given the ever-growing number of mobile apps, you can publish their ads in yours. Thus, you get extensive opportunities to promote the application through other services.

App promotion networks may offer the following advertising options:

• Banners. It is the simplest format: small pictures or texts that appear in the UI. As a rule, they are refreshed at regular intervals.
• Videos. Unlike banners, this option implies greater user engagement.
• Native ads. They organically fit into the interface, so they do not violate the application’s overall design and user interaction. Because of this, it is possible to miss them.
• Interstitial ads occupy the entire smartphone screen, forcing users to wait a certain amount of time before the page can be closed. There is always a risk of going overboard with interstitial mobile ads and simply annoying clients.
• Rewarded videos. It is a subtype of the previous version. You get additional minutes, lives, bonuses, or credits for viewing such advertisements.

There are now lots of various app ad networks that can boost your mobile content marketing strategy. Among the most common are AdMob, InMobi, Unity, Smaato, MobFox, and Moburst. Even Instagram and Facebook offer similar functionality.

2. Try influencer marketing

How do apps get popular? Most social media users (around 90%) trust other people’s recommendations, even if they don’t know them. The degree of trust in this kind of content is higher than in branded advertising. Information on blogs, vlogs, and influencers’ accounts is considered more reliable because it creates the effect that a person advises something based on their own experience.

There are many various creators on online platforms now who can present your product to their fan base in the most beneficial way. You have a huge selection of influencers, so you can choose those whose target audience is the most similar to yours. Thus, you can show your application to those already interested in a similar product. They do not need to be collected all over the Internet or prepared for your advertising campaign.

TikTok is a prime example of how effectively a brand can be promoted through mobile game influencer marketing. You get no less efficiency by collaborating with users and promoting an app on Facebook, YouTube, Twitter, Instagram, Twitch, and Snapchat. Bloggers have huge fan bases that watch their videos literally every day. Even one mention of a product can increase the number of clicks and downloads.

3. Create a content strategy for your social accounts

As we already wrote, each social network has its own features you need to be aware of to create an effective campaign. You should learn the benefits of each platform to use all of them to your advantage.

Twitter

The peculiarity of this service is that only brief messages can be published on it (for now). Reposts are at the heart of users’ interactions. In this way, you can share the news with your subscribers, conduct surveys, and ask for their thoughts to increase their engagement. It is a great online app marketing option to work with clients and get reviews and feedback from them.

Facebook

Through Facebook, you can launch full-scale mobile app engagement campaigns. Here you can post referral links, run contests, join existing groups, reply to comments, and promote your product through articles. This platform’s members are more willing to read long texts (entertainment and informational) than on other services.

Instagram

It is the place where beautiful pictures and aesthetics play a key role. To promote an app on Instagram, you can use early screenshots or sneak peeks, relevant hashtags, video tutorials or picture walkthroughs, giveaways, and more. Your posts should have a consistent style, concept, and color scheme to attract consumers.

4. Ask for reviews and ratings

ASO reviews, which are available in app stores, have a significant impact on the decision of visitors to download products. Try to gently ask people who have already installed your application to leave a review or feedback and rate it. This way, you can learn about the strengths of your project, as well as the shortcomings that you need to focus on fixing in the future. Remember to read and respond to incoming feedback regularly. If visitors see that developers are open to dialogue and criticism, it increases their loyalty.

However, not all users study application pages in stores in detail. Here is how to promote your app on social media using ratings and reviews. Choose a few of your most striking messages and post them as a quote on social media. It will show other visitors the ratings of real users who have already tried your product. If an independent resource has reviewed your app, be sure to share it across all your accounts. A high rating and excellent reviews are indicators that a product is worth the investment.

5. Interact with users to create an active user base

The best way to engage users in your social media promotion strategy for mobile apps is to interact directly with them. Run contests, polls, giveaways, and other interactive events that anyone can participate in. For instance, if you have a drawing tutorial app, ask your subscribers or members to share their progress with you. The most inspiring cases you can repost on your page. When users create the content themselves (UGC), it increases the credibility of your product since everyone sees the real benefit from using it.

Involving visitors to your pages on social networks in such events creates an active user base. These people will not only be able to recommend your application to friends, family members, and subscribers but will also make your business better. From them, you can get honest feedback that will point out the strengths and weaknesses of your project. It will improve your mobile apps market statistics and bring the product to the top of the best titles. After all, it is what all your marketing and promotion activities in app stores and social networks are aimed at.

What we mean here is that if you’re aiming for maximum efficiency and accuracy, you should concentrate on one element per one split testing campaign only. Don’t be tempted to change your other creatives or metadata items, too, for this is a counterproductive, potentially ASO cannibalization provoking approach.

To track and analyze your app, use Analyze App Asolytics tools

How to Master User-Generated Content: 7 Bonus Tips

Did you know that according to the latest reports, 86% of businesses incorporate user-generated content (UGC) into their marketing strategy? Oh yes, it really is the heartbeat of genuine connection.

Picture this: real users sharing their love for your app — it’s a marketing jackpot! UGC adds that zesty touch, making your app more relatable than the office plant. It’s genuine, trusty fuel for your app’s social journey, attracting eyeballs faster than a cat video. Think: user reviews, dazzling testimonials, and fun challenges. UGC isn’t just content. It’s an army of cheerleaders painting your app’s social canvas with colorful stories, amplifying your reach like a megaphone on the Internet.

Follow these useful tips from our experts on how to master user-generated content:

1. Get the Stories Rolling. Ask users to share their app adventures through fun vids or tales. It’s like throwing a big storytelling party with thousands of guests!
2. Put Those Reviews in the Limelight. 80% of people trust online reviews as much as friends. So, parade those genuine user reviews and testimonials all over social media. Give your app a big thumbs-up from a happy crowd.
3. Run Contests. Host fun contests like photo or storytelling challenges that make your app stand out. Think of it as planting seeds of excitement and letting users grow your app’s story — naturally.
4. Get the Creative Juices Flowing. Inspire your audience to unleash their artistic side, make funny videos, or tell stories about your app. Give them a digital stage to shine their brightest and most creative selves.
5.  Use Branded Hashtags. Make cool tags just for your app and ask users to speak up about your product or services using these branded tags. That’s what we call trend creation!
6. Show Some Love. Interact with users who contribute content. Say thanks, share their stuff, give a shoutout or maybe send a little surprise for their awesome content.
7. Share User Stories. Spotlight user experiences and stories. Share the exciting moments and successes your users have had with your app. Peel back that curtain to reveal the magic happening behind the scenes!

Remember, UGC isn’t just content. It’s a shared experience that strengthens connections and builds an engaging community around your mobile app.

How to Handle Negativity on Social Media: 10 Bonus Tips

So, you’ve found negative feedback about your app on social media and it doesn’t make you feel good. No worries. Below, you’ll find 10 tips to help you turn those thumbs-down moments into reputation-strengthening opportunities.

1. Chill out! When a user throws a wave of negativity your way, don’t hit the panic button. Take a deep breath and keep your cool. It’s not doomsday; it’s a chance to hear them out.
2. React promptly, but not at superhero speed. It’s crucial to be fast, yet it’s even better to answer thoughtfully, not like you’ve had ten cups of coffee in a row.
3. Be the Sherlock of Comments. Investigate the issue like Sherlock Holmes. Ask, probe, and figure out what went wrong.
4. Don’t Ghost Them. Ignoring negativity won’t make it disappear. Acknowledge this type of feedback, even if it feels like a brain freeze.
5. Apologize Like a Pro. Even if it wasn’t your fault, a heartfelt sorry can sprinkle sweetness on sour moments.
6. Take It Offline. When things get a bit too heated, slide into those DMs like a ninja. Resolve the issue privately and avoid the whole town watching your drama unfold.
7. Let It Toughen You Up. Negative comments are like training sessions for your app. Use them to power-up, not as an excuse to desperately dive into a cat video marathon.
8. Show Off Your Problem-Solving Skills. Turning a problem into a success story is your new game. Let everyone watch as you work your magic to fix things up.
9. Seal It With Some Positivity. After solving the issue, crown it all with positive statements. A happy ending keeps the audience glued.
10. Don’t Hold Grudges. Forgive, forget, and let it go like a catchy tune. Move on graciously. It’s less exhausting than carrying the weight of endless disagreements.

Naturally, reading negativity about your app on social media is no bed of roses. Treat it like learning karate, though. The process may not be the most pain-free, but it sharpens your skills and makes you stronger. Get your warrior spirit on and tackle those nay-vibes with confidence.

8 Best Tips for Using Analytics to Promote Your App on Social Media

Credited to mathematician Clive Humby, the notion that ‘Data is the new oil‘ has been around for a long time. However, today, oil, if unrefined, cannot really be used. You need to change it into gas, chemicals, plastic, etc. to drive profit. The same goes for data. To truly make use of its value, you need to break it down and analyze it like a pro. And that’s where our expert tips on how to make analytics work wonders for your app promotion come particularly handy:

1. Know Your Audience. Know your app fans better than you know yourself. It’s like reading minds, but with data.
2. Track Your Starry Performances. Identify your top-performing posts or ads. They’re the Beyoncé of your social media world — captivating and loved by everyone!
3. Decode the Pattern. Figure out what clicks with your audience. It’s like solving a puzzle but with emojis and likes.
4. Follow the Breadcrumbs. Trace the steps users take from their first click to downloading your app. Knowing this journey unveils the points where users get hooked or may drop off. This priceless knowledge will help you tweak your strategies accordingly.
5. Track Important Metrics. Focus particularly on CTR (Click-Through Rate) and conversion rates. They’re going to show you the path to user engagement. Don’t forget to use Asolytics’ tools to leave no stone unturned in your analysis and speed up the entire process.
6. Time Your Posts Right. Find that sweet spot when your audience is most active. It’s like serving snacks at the peak of the party.
7. Experiment Nonstop. Play around with various ideas and practice ASO A/B testing on a regular basis. It will help you see what sticks with your audience.
8. Eavesdrop on Your Successful Competitors. Use Asolytics’ secret agent tools to peek at what your rivals are up to. The knowledge you’ll gain will allow you to upgrade your own strategy and make your mark in the social media battleground.

To identify the best approach, use the Competitor analysis tool in Asolytics

Wrapping It Up: Social Media Visibility Is the Key to Your App Success

Social networks are great assistants in advertising your unique application. Through them, you can introduce your project to the world, attract more clients, and improve brand awareness and user loyalty. All these services are unique, and to achieve the maximum for your company, you need to use not one account but several at once. This is how you create a solid cross-platform community that helps you evolve.

Let’s summarize the methods above to help you get the most out of social networks:

• buy and sell ad space on app ad networks;
• arrange collaborations with influencers that have fan bases that suit you;
• develop a unique strategy for each social network;
• always ask customers to leave a review and rate your product;
• offer users a variety of interactive activities to make them more involved.

To bring the application to the top, you need to use all available means. Promotion in social networks combined with a brilliant ASO strategy can boost your visibility and bring discoverability to a whole new level.

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