At the moment, the undisputed leaders among app marketplaces are Google Play and App Store. They classify apps depending on their purpose and functionality. From an ASO perspective, category definition is vital for several reasons. Firstly, this way, you narrow down the circle of competitors that you need to analyze. Secondly, you clearly understand which expectations from your product can be formed by the target audience. Thirdly, you know how you should market your service.
In addition to choosing a category, it is important for you as a developer to decide whether your application will be native (i.e., built for only one platform) or hybrid (i.e., multi-platform). It affects not only product development but also its promotion, as well as the optimization of page assets. Knowing the features of each marketplace and its requirements, you can form a winning ASO strategy
that will raise your item to the top of any lists and categories. Now that you know which groups are considered the most popular among users, you can make the right choice and start developing.