'Video marketing solidifies your online presence whilst building deep and meaningful relationships with your customers. It adds a personal touch to your brand whilst increasing your conversions!,' notes Lilach Bullock
, a seasoned digital marketing and business development professional. In the context of mobile app preview videos, these words ring so true. Today, when the play button is the most compelling call-to-action
, your app store preview vid is more than just a visual introduction. It's the handshake that forms a connection. And that’s what we’ll be talking about in this post.
With millions of mobile applications available on the major app storefronts, improving your product’s visibility is paramount for most app dev teams. Why? Because if your product is easily findable, its conversion gets a significant boost. In this piece, we’ll guide you through the basics of creating top-notch iOS and Android app preview videos and thus, bolstering your top app download statistics
in particular and mobile marketing efforts in general.
Preview clips are the best choice for responsive applications, paid startups, and mobile gaming products specifically. With regard to the paid software, people rarely buy before they test-drive. A video presentation is a publisher’s chance to grant their app users this opportunity — and transform leads into regularly paying customers.
The iOS app preview is represented by a 30-sec-max clip that’s aimed at letting your potential consumers in on your product’s perks. You get to post up to 3 clips, but the best strategy is to create one app preview video presentation of top-level quality. To succeed in this respect, you need to comply with certain tips and rules. Stay tuned for more information.
In today’s post, we will:
- let you in on how to create awesome app store preview videos;
- cover the basic rules on Apple’s App Store and Google Play app preview videos;
- talk about the pros and cons of crafting a wow-worthy app preview clip;
- and answer some of your most frequently asked questions on the topic.
As Oscar Wilde
used to remark, 'You never get a second chance to make a first impression.' And that is so true when it comes to creating an awesome mobile app preview video. As a matter of fact, a killer preview clip isn't just about showcasing your product. It's about creating an experience, inviting users to get the feel of a world where your app solves their needs and leaves them wanting more. Stay tuned for details on stunning mobile app preview videos.