Adapting your app for other regions is an opportunity to go global, fully reach the target audience, increase user loyalty, and improve your app revenue statistics
. Of course, localization is a process that requires an investment of money and time. However, with a competent approach and careful analysis of new markets, you can minimize potential risks and present a truly useful product to new customers.
Since adaptation is always an additional cost, you should evaluate its feasibility. Some apps may not be translated. For example, online banking, which is in demand only in a specific region, or other local services that will not be used abroad. At the same time, any games should be adapted. Few of such projects have a narrow geographic focus.
Summing up the above, it should be said that product localization is an important and useful stage of your global ASO strategy. A close and detailed acquaintance with the culture and the new market characteristics is the key to your success there. To make users interested in your application or game, adapt all the elements of the App Store page.