Use different localizations for your appDo you know that you can localize your app in more than one country? In turn, it means that you can use more specific keywords in different languages. Different localizations can broaden your audience, and, thus, more people all over the world will see your app.
To find out how to localize an app in the app store, read the guide for
Google Play or
App Store.
Why? Implementing different localizations helps expand your app's reach. By using region-specific keywords in multiple languages, you will be able to attract a diverse global audience.
When? Make localization a vital part of your expansion strategy. It is wise to consider localizing your app for different regions when entering new markets.
How? Explore localization options available within the app store and strictly follow the specific guidelines provided for Google Play and the Apple App Store. A thorough keyword research and analysis is once again at the heart of it all.
What not to do? The worst mistakes a developer can make when localizing their app store content for other markets include forgetting that the same text can take up a different amount of space in different languages, not maintaining consistency in terms, neglecting the importance of cultural imagery, not converting time, date, and currency formats.
Note: Pay attention to the specific guidelines and language nuances provided by both Google Play and the App Store to create a well-adapted and culturally sensitive localization experience for your users.